Tomás Baenninger
Digital Marketing , PR & Communication Specialist
Buenos Aires,CABA
Summary
Expert Digital Marketing & Communication Specialist with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing, PR & Communication plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
16
16
years of professional experience
21
21
years of post-secondary education
2
2
Languages
Work History
Digital Marketing Specialist
Freelance
Buenos Aires, CABA
01.2017 - Current
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans (Google Adwords, Facebook Ads, Linkedin Ads).
- Maintained continuous check on Google Adwords, Facebook Ads and Linkedin Ads metrics, optimizing and enhancing campaigns based on current trend data.
- Boosted brand awareness by establishing strong web and social media presence. Created customized marketing materials to increase product awareness.
- Identified appropriate KPIs and reported key metrics from digital campaigns. Produced and submitted weekly and monthly reports outlining progress against KPI objectives.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements. Created content strategies for digital media.
- Developed backend-tracking URLs to measure campaign results and determine ROI. Improved click-through rates, conversion and other important KPIs with strategic approach.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
- Wrote brand campaign copy for webpages, landing pages, emails, print a digital ads and social media. Helped clients develop website portals and social media pages to promote businesses.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Executed email campaigns with A/B testings using Doppler and Mailchimp.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals.
PR & Communication Specialist
Open Group
Buenos Aires, CABA
02.2011 - 10.2021
- Responsible for developing communications and media relations strategies for streamlining the tracking and reporting of corporate communications, which resulted in increased, brand awareness and brand integrity for companies like: Wyndham Hotels & Resorts, Trump Tower Punta del Este, Seagate, American Field Services, Assist Card, Aon.
- Developed public relations strategies for the organizations.
- Led and supported brand management through strategic planning and navigation through crisis communications and management.
- Coordinated the design, implementation, and review of marketing and communications strategies.
- Managed all local and national media interviews.
- Created the first ever Q&A and Key Messages Document.
- Execute media relations tasks such as formulating company media kit and pitching for earned media.
- Develop press releases and media lists
- Instituted corporate communications first media reporting/ tracking report for executives, which helped increase marketing and communication outreach.
- Developed and implemented strategic, comprehensive, and integrated communications and public relations initiatives that increased the brand image.
Education
High School Diploma -
Colegio Del Salvador
Buenos Aires, Argentina. 01.1990 - 12.2005
Bachelor of Communication - Corporate Communication
Universidad De Ciencias Empresariales Y Sociales
Buenos Aires 01.2007 - 07.2011
Digital Marketing Specialist - Digital Marketing
Digital House
Buenos Aires 01.2017 - 07.2017
Skills
Google Adwords and Analytics
Linkedin Campaing Manager
Facebook Ads
Microsoft Office Suite: Excel, Powerpoint
Data analytics
Email marketing campaigns
Campaign execution
Web analytics
Copywriting
Hobbies
- Football, Running and Fitness.
- Music and attending to concerts.
- Books and articles about digital marketing and novels.
- Dogs.
- Exploring new bars and restaurants.
Timeline
Digital Marketing Specialist
Freelance
01.2017 - Current
Digital Marketing Specialist - Digital Marketing
Digital House
01.2017 - 07.2017
PR & Communication Specialist
Open Group
02.2011 - 10.2021
Bachelor of Communication - Corporate Communication
Universidad De Ciencias Empresariales Y Sociales
01.2007 - 07.2011
High School Diploma -
Colegio Del Salvador
01.1990 - 12.2005