Alejandra Gurfinkiel
Buenos Aires
Summary
Experienced Digital Marketing Executive offering +15 year background managing digital marketing strategies in top Retail and FMCG industries. Well-versed in both online and traditional marketing approaches. Resourceful and dynamic leader skillful in measuring ROIs and KPIs and managing digital marketing budgets.
Overview
20
20
years of professional experience
Work History
Head of Digital Marketing
Fravega
10.2022 - Current
- Lead digital marketing strategy at the #1 retail and top E-commerce and Marketplace in Argentina.
- Increase conversion rates of core business through performance and automation campaigns ensuring maximum return on investment for marketing spend.
- Drive growth of new categories through full funnel campaigns contributing to the expansion of the business
- Manage cross-functional teams to execute integrated digital marketing campaigns.
- Develop technical digital capabilities to ensure long term business objectives
Media & Integrated Marketing Manager LATAM
S.C. Johson & Son
05.2007 - 03.2019
- Managed media strategy and marketing Ad Spend across 15 markets in Latin America, including Brazil, Mexico and Argentina.
- Increased brand awareness through integrated marketing campaigns and multiple channels such as social, search, programmatic and traditional media.
- Maximized marketing ROI by allocating resources towards high-impact initiatives across the region.
- Delivered record TRPs levels by market by leading high-profile negotiations with top TV Networks.
- Developed cohesive campaigns for product launches, leading to successful market penetration across Latin America.
- Led digital acceleration through media strategies to deliver ambitious brand growth targets.
- Increased digital capability, teams and models across markets to maximized efficiency in media management.
- Managed cross-functional relationships in a matrix organization and multiple media and creative agencies.
Press Manager
Canal 9
04.2004 - 05.2007
- Developed PR strategies and maximized event exposure resulting in increased coverage and improved brand perception.
Education
Certified Onthological Coach -
Newfield Network
Santiago, Chile2015
Bachelor - Communications
Universidad De San Andres
Buenos Aires2005
Skills
- Performance marketing
- E-commerce strategy
- Branding campaigns
- Growth strategies
- Data-driven decision-making
- Sales Funnel Optimization
- AI-driven Marketing
- Strategic Planning
Languages
Spanish
Native language
English
Proficient
C2
Timeline
Head of Digital Marketing
Fravega
10.2022 - Current
Media & Integrated Marketing Manager LATAM
S.C. Johson & Son
05.2007 - 03.2019
Press Manager
Canal 9
04.2004 - 05.2007
Certified Onthological Coach -
Newfield Network
Bachelor - Communications
Universidad De San Andres
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