Alejandro Hernan Cuñado Oderiz
Buenos Aires,B
Summary
Brands and marketing strategies, are my passion. Focused on innovation, customer satisfaction and with a strong commercial vision. I wolked more than 25 years of successful career in local and international companies. Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
30
30
years of professional experience
Work History
Brands Marketing Director
Leo Burnett MMS Comm. SRL
Buenos Aires
10.2016 - Current
- Disciplines Integration
- Brand Strategy
- Planning
- Commercial activities
- Pricing
- Product Innovation
- Programmatic, Digital and Offline Advertising
- Activations
- Events
- RRSS
- PR
- Research Marketing & Data Marketing
- Media Campaigns
- Budget Follow-up
- Annual Marketing Plan
- Working at the last 4 years with brands such as Samsung, Renault, Falabella, Veritran (Global Client 8 markets), Campari, Norton Wines, McDonalds (20 Latam Markets), Fiat, Pfizer etc
- Reporting to the CEO (Team: 10 direct collaborators)
Marketing Communication Manager
Temaikén
03.2015 - 10.2016
- Started as Commercial Manager of the Corporate and Crowdfounding area, responsible for the incorporation of large donors and the incorporation of advertising sponsors for the maintenance of the bio-park
- Then worked as Marketing Manager, specializing in issues related to sustainability, CSR, and Cause Marketing
- Development of the Foundation's Marketing Plan, Definition of Brand Strategy and Communication campaigns
- Product launches and negotiation with Advertising Media Spaces
- Strategic Alilances, Events, Image Restyling
- New business Development
- Opening New Sales Channels
- Coordination of Creativity and Media Agencies
- Optimization and Digital Performance
- Monitoring of PR and BTL agencies
- Budget Control
- Reporting to the CEO & Conservation Committee (Team: 7 direct collaborators)
General Account Director
Leo Burnett Investment World Wide
04.2008 - 03.2015
- Relationship with National and Regional Clients
- Manage of Medium / Large Marketing Campaigns
- Competitive Strategy
- Product Launches
- Market analysis
- Pre-test and Pos Test campaigns
- Annual Communication Plan
- Development of multi-screens comm, social networks, content development
- Planning and execution of Media Strategy
- Negotiation and Hiring of Media
- Positioning Brand Image
- Negotiation with clients of annual contracts, production rates and presentation of quotes for projects
- Carrying out Advertising and Promotion campaigns
- Reporting to President (11 direct collaborators)
Head of Sales and Marketing
TALLER 4 (Offset and Digital Graphics Solutions)
05.2004 - 01.2008
- Definition and implementation of the annual business plan, portfolio composition analysis, general business management, competition analysis
- Customer service, advice and development of graphic campaigns
- Reporting to the President (3 direct collaborators)
Product Manager
Lan Chile Airlines
03.2002 - 02.2004
- Design, development, launch and implementation of the Advertising Media on board the Lan Chile aircrafts
- Market Analysis, Stock and sales potential, Projections
- Budget
- Objectives
- Research from other world markets
- Pricing
- Presentations and assistance to clients
- Report to Marketing Director (Team 2 collaborators)
Marketing Manager
Movicom Bellsouth / Movistar
12.1994 - 10.2001
- Coordination of media and creativity agencies
- Negotiation with media
- Image of POS, Supply of POP material
- Events
- Planning of the Marketing Budget
- Advertising for the dealer network
- Digital, Website Comm
- Direct marketing
- PR Influencers and Opinion Leaders
- Brand Identity Reporting to Marketing Director (5 direct collaborators)
Education
Master in Business Administration -
Universidad del Salvador & University of Deusto (Spain)
Bachelor Communication Sciences -
Universidad del Salvador
Skills
- ADVERTISING
- MARKETING
- STRATEGY
- PLANNING
- DATA & RESEARCH
- DIGITAL COMM
- PR
- COMMERCIAL
- MANAGEMENT
- TEAM LEADHERSHIP
Accomplishments
- Values Award (Respect, Excellence, Flexibility, Team, Community) awarded by Bellsouth. 2001
- Third Prize Jerry Goldenberg as best professional area 2010.
- Received for group work: El ojo de iberoamerica silver: Awards for creativity 2009
- Interactive Teeth 2009 Gold
- Gold pencil media 2009
- IAB 2010 Gold
- Montreaux 2010 Gold category best media use
- Wave 2010 hot site and viral marketing, EFFIE 2010 Gold
- Yahoo! big idea chair award 2010
- Martín Fierro Best advertising campaign 2011 & 2016
Additional Information
- Google Certificate
- Google Analytics
- Youtube Content
- Techniques for Effective Communication Arthur Andersen
- Business Identity and Communication Seminar A. Andersen
- Written Communications Arthur Andersen
- Telecommunications MBA 1999-2001
- Leo Burnett University 2010-2012
- Magister Permanent Lecturer of the National University of Salta, Advertising career.
- Speaker of the Argentine Association of Advertising Agencies.
Personal Information
- Title: [BRAND BUILDER]
- Date of Birth: 10/20/71
Timeline
Brands Marketing Director
Leo Burnett MMS Comm. SRL
10.2016 - Current
Marketing Communication Manager
Temaikén
03.2015 - 10.2016
General Account Director
Leo Burnett Investment World Wide
04.2008 - 03.2015
Head of Sales and Marketing
TALLER 4 (Offset and Digital Graphics Solutions)
05.2004 - 01.2008
Product Manager
Lan Chile Airlines
03.2002 - 02.2004
Marketing Manager
Movicom Bellsouth / Movistar
12.1994 - 10.2001
Master in Business Administration -
Universidad del Salvador & University of Deusto (Spain)
Bachelor Communication Sciences -
Universidad del Salvador