Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Alexandra Gonzales

Benton

Summary

Strategic and values-driven leader with a strong track record of guiding teams, managing complex portfolios, and building authentic relationships across sectors. Experienced in education, communications, and financial strategy, with a talent for aligning people and processes to drive meaningful outcomes. Known for translating big-picture vision into actionable plans, fostering inclusive environments, and communicating with clarity and purpose. Brings a calm, focused presence to fast-moving challenges and leads with integrity, empathy, and results.

Overview

11
11
years of professional experience

Work History

Enrollment and Recruitment Director

Arkansas Lighthouse Charter Schools
03.2025 - Current

Strategic leader overseeing student recruitment, enrollment, and retention for a K–12 charter school. Spearhead initiatives to ensure 100% enrollment by the first day of school, drive student growth through targeted recruitment, and sustain high retention through strong family onboarding and engagement strategies.

  • Developed and executed a comprehensive, data-informed recruitment plan tailored to school history and trends, resulting in [XX]% year-over-year enrollment growth.
  • Led cross-functional enrollment teams, providing ongoing coaching and performance support to School Office Managers and Enrollment Coordinators to meet and exceed enrollment targets.
  • Planned and facilitated school tours, open houses, and external community events to build strong partnerships and drive applicant pipeline.
  • Launched multi-platform digital recruitment campaigns (Facebook, Instagram, community groups), increasing lead generation by [XX]% over prior year.
  • Designed and implemented a high-touch family onboarding experience, achieving over 80% new family retention year-over-year.
  • Managed re-enrollment campaigns and lottery processes to ensure compliance and maximize student retention.
  • Built and maintained a weekly enrollment tracking system to monitor progress, identify gaps, and swiftly pivot strategies.
  • Created an annual recruitment and outreach calendar aligned with school growth goals and community engagement opportunities.

STEAM Instructor

Forge Institute
10.2024 - 02.2025

Program was discontinued in early 2025 due to loss of Department of Defense funding.

  • Delivered high-impact STEM instruction focused on aerospace, engineering design, robotics, chemistry, coding, and team-building for diverse student cohorts.
  • Created an engaging, student-centered classroom environment that balanced professionalism and approachability, fostering academic growth and confidence.
  • Served as a dynamic role model and mentor, inspiring underrepresented youth in STEM to explore technology-driven career paths.
  • Maintained classroom excellence while adapting lessons to meet a range of learning styles and developmental needs.
  • Represented the program with professionalism in collaboration with military personnel, school district leaders, and community partners.
  • Contributed to StarbaseAR’s recognition as one of the top three Starbase programs nationwide.
  • Demonstrated leadership, flexibility, and commitment amid program transitions and eventual budget-related closure.

Public Relations Specialist

American Income Life
11.2022 - 10.2024

Led strategic public relations and community engagement efforts for a national supplemental insurance provider serving working families. Drove market expansion, strengthened partnerships, and delivered educational outreach to boost brand trust and visibility.

  • Built and maintained relationships across diverse markets, partnering with unions, schools, and associations to offer no-cost supplemental benefit programs.
  • Re-engaged and recovered previously lost accounts by resolving partner concerns and re-establishing trust, directly contributing to revenue growth and retention.
  • Served on the exclusive 5-member Annual Growth Council, recognized for leadership and contributions to regional expansion strategies.
  • Named Public Relations Specialist of the Month for record-breaking outreach and partner engagement success.
  • Coordinated presentations and benefit overviews for member organizations, tailoring communication to meet unique community and cultural needs.
  • Created and distributed educational materials that increased member understanding and uptake of insurance benefits.
  • Tracked client interactions and outreach data to inform strategy, improve service, and refine team PR approaches.
  • Represented the company at community events and networking opportunities to promote mission alignment and generate new leads.

Senior Portfolio Manager

Car World Group, INC
01.2022 - 11.2022

Oversaw a high-volume portfolio of 300+ vehicle lease accounts within a fast-paced financial services environment. Managed client communications, account performance, and risk strategies to optimize collections and client satisfaction.

  • Monitored and maintained 300+ active lease accounts, ensuring timely payments and identifying high-risk accounts for intervention.
  • Collected outstanding balances, negotiated payment arrangements, and implemented customized repayment plans to support both client retention and revenue recovery.
  • Assessed financial risk and account delinquency trends to proactively reduce default rates and maintain portfolio health.
  • Communicated regularly with clients, internal departments, and external stakeholders to resolve escalations and maintain trust.
  • Delivered accurate, up-to-date financial reporting to leadership, contributing to informed decision-making and forecasting.
  • Collaborated cross-functionally with compliance, legal, and underwriting teams to ensure account accuracy and regulatory alignment.
  • Recognized for effectively balancing firm financial enforcement with client relationship management, reducing charge-offs and increasing monthly collections.

Child Development Specialist

Independent Contractor
01.2016 - 01.2022

Provided in-home developmental support and education for children ranging from newborn to second grade. Designed and delivered personalized, play-based learning plans tailored to each child’s developmental stage, needs, and interests.

  • Created and implemented individualized early education plans focused on cognitive, emotional, language, and motor development.
  • Supported social-emotional growth through structured routines, conflict resolution strategies, and positive reinforcement techniques.
  • Designed hands-on, age-appropriate lessons aligned with early childhood milestones and school readiness skills.
  • Taught foundational life skills including hygiene, basic nutrition, self-regulation, and early independence.
  • Communicated regularly with parents to provide developmental updates, home strategy suggestions, and collaborative goal-setting.
  • Monitored and documented developmental progress, adapting plans as needed to support each child's growth.
  • Maintained nurturing, consistent environments that fostered learning, trust, and stability over long-term placements.

Reading Interventionist

Bismarck School District
07.2014 - 01.2016

Provided individualized academic and behavioral support to kindergarten and special education students, with a focus on literacy development, early intervention, and inclusive classroom practices.

  • Delivered targeted reading instruction using evidence-based interventions, tailored to the developmental needs of early learners and students with IEPs.
  • Adapted lesson materials and teaching strategies to accommodate a range of learning styles, abilities, and sensory needs.
  • Implemented behavior management techniques and social-emotional learning strategies to support positive classroom engagement and growth.
  • Collaborated closely with classroom teachers, special education staff, and service providers to execute IEP goals and progress monitoring plans.
  • Assisted students with personal care and classroom routines, promoting independence, confidence, and life skills.
  • Created a nurturing, structured environment where students felt safe, supported, and motivated to learn.
  • Communicated regularly with families to share updates on academic progress and behavioral milestones.

Education

Bachelor of Arts - Psychology

University of Arkansas At Little Rock

Associate Degree - undefined

College of the Ouachitas

Skills

  • Collaboration
  • Interpersonal Communication
  • Risk Management
  • Conflict Resolution
  • Data-driven decision making

  • Organizational development
  • Applicant tracking systems
  • Relationship building
  • Strategic planning

Accomplishments

  • Improved territory performance by 32%, exceeding yearly objectives by 20%
  • Chosen for the Leadership Council as one of six members, recognized for exceptional performance and leadership potential
  • Developed and nurtured long-term partnerships with key business clients, contributing to a 57% increase in repeat business and client retention
  • Streamlined data management processes, improving program reporting efficiency and supporting strategic decision-making.

Timeline

Enrollment and Recruitment Director

Arkansas Lighthouse Charter Schools
03.2025 - Current

STEAM Instructor

Forge Institute
10.2024 - 02.2025

Public Relations Specialist

American Income Life
11.2022 - 10.2024

Senior Portfolio Manager

Car World Group, INC
01.2022 - 11.2022

Child Development Specialist

Independent Contractor
01.2016 - 01.2022

Reading Interventionist

Bismarck School District
07.2014 - 01.2016

Associate Degree - undefined

College of the Ouachitas

Bachelor of Arts - Psychology

University of Arkansas At Little Rock
Alexandra Gonzales