Alfonso Cornejo Lavin
Capital Federal
Summary
Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
15
15
years of professional experience
Work History
Executive Creative Director
Ninch Company
Buenos Aires / Ciudad de Mexico
01.2023 - Current
- Monitored industry trends to keep creative materials fresh and engaging.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Developed strategic communication and marketing plans.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Led team of designers to create comprehensive corporate identity system.
- Collaborated with senior management to develop and implement marketing initiatives.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Designed and implemented cost-effective creative strategies to improve ROI.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Monitored progress of projects, keeping on schedule and within budget.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Implemented strategies for promoting campaigns on social media.
- Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
- Wrote creative briefs and coached copywriters to develop compelling content.
Co-Founder /Chief Creative Officer
IMMIGRANT
Buenos Aires
07.2016 - 12.2022
- Engaged with stakeholders and target users to observe and analyze systems, barriers and challenges.
- Drove design process using creative viewpoint and clear direction.
- Determined core problem areas to successfully address creative briefs or ambiguous situations.
- Strategized and led creative brainstorms involving executives, business leaders and marketing leads.
- Discerned future and mapped emerging landscape with scenario planning.
- Identified needs through deep-dives to plan and create strategies based on consumer insights, business success metrics and proposed design.
- Steered design practice with vision and in-depth understanding of business goals and objectives.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Monitored progress of projects, keeping on schedule and within budget.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Implemented strategies for promoting campaigns on social media.
- Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
Creative Director
+Castro Innovation House
Buenos Aires
11.2014 - 07.2016
- Monitored industry trends to keep creative materials fresh and engaging.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Developed strategic communication and marketing plans.
- Led team of designers to create comprehensive corporate identity system.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Developed artistic visual products while working within defined technical constraints.
- Developed style guides to promote consistent branding across projects.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Implemented strategies for promoting campaigns on social media.
- Oversaw implementation of editing, color correction and other post-production processes.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
- Conducted research and identified market trends to inform creative direction.
Executive Creative Director
Wunderman Thompson
Buenos Aires
06.2011 - 10.2014
- Monitored industry trends to keep creative materials fresh and engaging.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Developed strategic communication and marketing plans.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
Art Director
FCB
Buenos Aires
07.2008 - 06.2011
- Implemented artistic vision to give art purpose and meaning.
- Contributed to creative process through original ideas and inspiration.
- Exercised and demonstrated use and mastery of elements of design to meet goals.
- Enforced uniform style guide for project consistency across contributors.
- Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
- Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Developed artistic visual products while working within defined technical constraints.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Implemented strategies for promoting campaigns on social media.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
Education
Communication And Advertising Technician - Advertising
Universidad Católica Argentina
Buenos Aires12.2005
High School Diploma -
Colegio Santa Maria
Salta, Argentina12.2002
Skills
- Concept Pitching
- Constructive Feedback
- Creative Vision Development
- Creative Team Leadership
Languages
Spanish
Native language
English
Proficient
C2
Timeline
Executive Creative Director
Ninch Company
01.2023 - Current
Co-Founder /Chief Creative Officer
IMMIGRANT
07.2016 - 12.2022
Creative Director
+Castro Innovation House
11.2014 - 07.2016
Executive Creative Director
Wunderman Thompson
06.2011 - 10.2014
Art Director
FCB
07.2008 - 06.2011
Communication And Advertising Technician - Advertising
Universidad Católica Argentina
High School Diploma -
Colegio Santa Maria