Alisa Loginova
Operations & Brand Development Leader
BUENOS AIRES
Summary
Accomplished operational leader with 13+ years of experience known for integrating people, processes, and strategy to build scalable, high-performance organizations. Proven ability to transform business performance: implemented innovative models (Holacracy), elevated project margins to 50-58%, and drove peak revenue growth of 3-4x by constructing robust operational and financial systems from the ground up.
Successfully led the execution of 100+ branding projects across insurance, finance, real estate, and FMCG, consistently bridging creative vision and commercial rigor. Seeking an MBA to solidify strategic and financial acumen for a pivot into top-tier management consulting, aiming to leverage this unique operational expertise to scale technology-enabled businesses.
Overview
16
16
years of professional experience
2
2
Languages
Work History
Consultant / Acting Chief Operating Officer
Lumin Buro
02.2025 - 12.2025
- Spearheaded a full-scale operational turnaround for a startup creative agency. Conducted a holistic audit of workflows and finances, identifying bottlenecks and building a clear roadmap for scaling.
- Built the financial infrastructure from scratch, developing the agency's first financial model, key metrics, cash-flow structure, and budgeting tools to ensure transparency and enable data-driven decisions.
- Architected the operational backbone, designing role definitions, decision-making frameworks, and optimized project delivery processes to improve timeline predictability and quality assurance.
- Scaled the team and capabilities, hiring and onboarding the first key hires (PM, Sales, Finance) while instituting daily mentoring and PM methodologies to professionalize team output.
- Transformed the commercial foundation by implementing critical systems (CRM, proposal templates, pricing frameworks).
- Drove profitability and revenue growth through direct commercial leadership. Personally led some sales engagements and pricing negotiations, elevating key project margins to 50-58% and enabling 3-4x monthly revenue growth in peak months (from a baseline of ~500K RUB / ~$5,500 to peaks of 1.5-2M RUB / ~$16,500-$22,000).
Chief Operations Officer
DUGA® Real Estate Branding
08.2021 - 02.2023
- Led the agency's operational transformation toward a self-managed model, successfully introducing Holacracy and Teal principles to replace traditional hierarchy, which restructured governance and empowered distributed leadership across all teams.
- Architected and scaled the organizational foundation, designing role architecture, core processes, and governance rules that enabled scaling the team from 7 to 22 professionals while maintaining operational clarity and team autonomy.
- Drove financial and operational rigor by automating and optimizing the financial management system (planning, reporting, cash flow), improving transparency and predictability. These efforts contributed directly to a 17% year-over-year revenue growth (from 72M to 84M RUB / ~$780K to ~$910K).
- Built a culture of continuous learning and leadership by founding an internal "Facilitation School," which strengthened managerial skills and improved cross-team communication quality, fostering internal talent.
- Acted as the strategic operational partner to the CEO, facilitating integration between sales, project management, finance, and production to ensure strategic alignment and seamless execution of agency priorities.
Leader of Brand Management
Ingosstrakh
12.2020 - 07.2021
- Led the end-to-end development of the new brand identity: briefing, tender, timeline, creative supervision, and presentations to top management.
- Updated brand guidelines (core elements, SMM) and built an internal illustration library.
- Managed internal rollout of the new brand platform across 7,000 employees: qualitative/quantitative research, interviews with leaders, coordination of external consultants, support of the ambassador program.
- Supervised NPS and Brand Health Tracking studies and presented insights to company leadership.
- Tested insurance product hypotheses using CustDev: briefs, fieldwork control, participation in interviews, analytical reports, and presentations to product teams.
Client Services Director
Plenum CX
11.2009 - 07.2016
- Evolved from Project Manager to Client Service Director, assuming full P&L ownership, sales planning, and team leadership (2-3 account managers) while managing the agency's key corporate and government client portfolio.
- Directed one of the most complex public service rebranding projects in Russia (“My Documents”), overseeing all phases from research and strategy to visual identity, CX design, rollout across 14 locations, and staff training. The project became a national benchmark.
- Played a key role in a flagship national project, contributing to the brand development of the “Mir” payment system, requiring meticulous coordination of multiple high-level stakeholders.
- Grew business unit performance by increasing project profitability through operational optimizations, better forecasting, and deepening strategic client relationships.
- Expanded the agency's market reach by leading successful tenders and helping secure first major projects in the government and large infrastructure sectors
Education
Specialist Degree, Faculty of Culturology - Public Relations (Sociocultural Sphere)
Chelyabinsk State Academy of Culture And Arts
Chelyabinsk 05.2001 -
Specialist Degree (Masters Equivalent) - Economics And Management in Cultural Enterprises
Chelyabinsk State Academy of Culture And Arts
Chelyabinsk 05.2001 -
Skills
Operational Leadership: Process optimization, workflow design, Holacracy/Teal implementation, organizational scaling, change management
Financial & Commercial Management: P&L, budgeting, financial modeling, pricing, contract negotiation, сommercial proposal development, upselling, tender management
Brand Development Strategy: Brand positioning & identity development, cross-functional rollout, rebranding
Team Leadership & Development: Team building & scaling, mentoring & coaching, facilitation, stakeholder management
Timeline
Consultant / Acting Chief Operating Officer
Lumin Buro
02.2025 - 12.2025
Chief Operations Officer
DUGA® Real Estate Branding
08.2021 - 02.2023
Leader of Brand Management
Ingosstrakh
12.2020 - 07.2021
Client Services Director
Plenum CX
11.2009 - 07.2016
Specialist Degree, Faculty of Culturology - Public Relations (Sociocultural Sphere)
Chelyabinsk State Academy of Culture And Arts
05.2001 -
Specialist Degree (Masters Equivalent) - Economics And Management in Cultural Enterprises
Chelyabinsk State Academy of Culture And Arts
05.2001 -