Summary

Overview

Work History

Education

Skills

Affiliations

Languages

Websites

Timeline

Ana Aleman

Acworth ,GA

Summary

Dynamic and results-driven marketing professional with a proven track record in developing and executing strategic marketing campaigns across digital and eCommerce platforms. Skilled in leveraging data-driven insights to optimize performance, enhance brand visibility, and drive customer engagement. Adept at managing complex projects, collaborating with cross-functional teams, and maintaining strong client relationships.

Overview

years of professional experience

Work History

Associate, Commerce and Retail Media

Dentsu, Inc.

Remote, GA

01.2024 - Current

Collaborate closely with the Manager and Associate Director to manage Kraft's eCommerce business, guiding the entire planning process for various campaigns.
Develop comprehensive status reports that track media deliverables for lower funnel campaigns, ensuring clear communication with both internal teams and clients.
Liaise with internal channel teams to ensure that all campaigns adhere to best practices, optimizing performance across middle and lower funnel activities.
Work with the Integrated Media team to align eCommerce media plans with broader brand campaigns, ensuring a cohesive full-funnel strategy.
Meet with media partners to explore capabilities that align with client goals, enhancing campaign effectiveness.
Support the execution of digital campaigns across major retailers like Walmart, Target, and Kroger, focusing on improving sales, return on ad spend (ROAS), and brand awareness.
Successfully increased ROAS by 15% for key Kraft campaigns through strategic budget allocation and media optimization.

Marketing Coordinator

NV5 Global Inc.

07.2022 - 05.2023

Led the creation and management of comprehensive marketing materials, including project sheets, resumes, and Statements of Qualifications (SOQs).
Acted as a liaison between the Clean Energy Group, Buildings & Owner Representative verticals, and NV5 corporate marketing, ensuring the accuracy and timeliness of information on the company website and in all marketing outputs.
Managed opportunities within Deltek CRM, including data cleaning, updating contact information, and running weekly cross-selling reports.
Spearheaded the development of high-impact proposal submissions, qualifications packages, and presentation materials for project interviews.
Contributed to a variety of marketing activities, including writing press releases, creating direct mailers, and developing promotional items. Coordinated client events, seminars, and holiday campaigns, ensuring all materials aligned with overall marketing objectives.

Marketing Intern

Eastern Engineering Group

12.2021 - 04.2022

Crafted original content for the company blog, increasing website page views by 10% and enhancing user engagement. Optimized website content to meet SEO standards.
Managed social media metrics monthly, identifying trends and optimizing strategies to improve engagement and reach.
Authored informative articles that educated customers on project management and proposals, improving customer understanding and contributing to a more informed client base.
Implemented SEO best practices across all web content, leading to improved search engine rankings and an increase in organic traffic.

Social Media Coordinator

¡Todo Saldrá Bien! Ecuador

03.2020 - 08.2020

Designed and implemented a comprehensive social media strategy from scratch, significantly expanding the organization's reach and impact. Tailored campaigns to resonate with diverse audiences across Ecuador, including underserved rural areas.
Led the execution of multiple successful campaigns that raised awareness of mental health resources during the COVID-19 pandemic. These campaigns played a critical role in increasing the number of counseling appointments and extending the organization's support to new regions.
Worked closely with mental health professionals and community leaders to create content that addressed the specific needs of various communities, ensuring that messaging was both relevant and impactful.