Anabel Martínez

Achieving ambitious goals in a challenging environment, I have demonstrated a proactive, forward-thinking, and adaptable approach to dynamic company, customer, and project needs. Throughout my career, I have successfully motivated teams to meet demanding timelines.

Over 8 years of experience in the banking sector, with a career initiated in commercial branches. My journey includes roles in the Marketing team, focus in product areas such as loans, accounts, and investments.

In collaboration with the Microcredits team, I contributed to forging new partnerships, extending financial opportunities to entrepreneurs and non-banked segments.

Presently, I lead the Onboarding processes team for new clients, across digital and analog channels, both for individuals and companies. My focus is on transforming the customer experience to deliver personalized services in a simple and agile manner.

My current challenge involves transitioning the digital channel into the primary means for acquiring new clients, emphasizing a #mobilefirst approach, incorporating Agile methodologies, and optimizing user experience (#UX).