Anabel Martínez

Advancing digital product development through the effective utilization of Agile methodologies has been instrumental in ensuring prompt and efficient delivery. This has been achieved by prioritizing features and coordinating cross-functional teams. Building strong relationships with stakeholders through clear communication and collaboration has helped align goals and expectations. By digitizing the new customer origination process, a state-owned bank has significantly reduced operational costs, positioning its operations for the future by benchmarking against major industry players.

Boosted team motivation and productivity by creating a positive work atmosphere that encourages open communication, collaboration, and ongoing learning. Developed data-driven plans for improving digital products, using analytics tools to inform decision-making. Introduced a customer-centric approach by incorporating user feedback into product development practices. Improved user experience thorough research analysis and usability testing of digital products.