Anastasia Lysikova
Buenos Aires
Summary
I appreciate the time you dedicated to reviewing my resume. With ten years of experience in sales and business development, I have gained valuable expertise in multiple industries. This includes successfully managing e-commerce ventures as both a retailer (like Alibaba) and a representative of renowned brands (such as Hasbro and The Walt Disney Company). Additionally, I have excelled in developing business and partnerships from the ground up, as demonstrated by my work with Apexteam, a startup.
Overview
12
12
years of professional experience
Work History
Marketplace Manager
United Tires
Moscow, Russia
10.2023 - Current
- Conduct market research and analysis on the USA marketplace to identify sales opportunities
- Set up new accounts on Newegg and Walmart marketplaces
- Oversee day-to-day operations of multiple online marketplaces (e.g., Newegg, eBay, Walmart)
- Ensure all product listings are accurate, up-to-date, and optimized for search visibility
- Develop and implement strategies for optimizing product listings, including SEO, keyword research, and competitive analysis
- Enhance product descriptions, images, and other content to improve conversion rates
- Analyze sales data and market trends to develop and execute effective sales strategies
- Monitor and report on marketplace performance metrics, identifying opportunities for growth and improvement
- Plan and execute marketing campaigns, including PPC, display ads, and promotions
- Collaborate with cross-functional teams, including development, warehouse, marketing, and SEO, to align marketplace activities with broader company goals
- Conduct competitive analysis to identify and leverage market opportunities
Partnership Manager
Apexteam
12.2022 - 11.2023
- Identified and secured key partnership opportunities with top-notch tech, design and marketing teams
- Acted as a primary point of contact for partners, maintaining strong and collaborative partnership
- Planned and design regular mailings, ensuring effective audience segmentation for better targeting
- Analyzed campaign results and utilized data to generate data-driven hypotheses for continuous improvement
- Collaborated with UX and copywriters to enhance the overall user journey and messaging strategy
- Worked extensively with Pipedrive CRM to collect and analyze data, as well as manage outreach campaigns
- Utilized CRM to create and maintain a comprehensive database of partners, their contact information and progress in the partnership lifecycle
- Conducted data analysis using CRM to identify key trends, evaluate partnership performance and make data-driven decisions
- Implemented targeted email marketing campaigns through CRM to engage partners, increase customer retention and drive conversions.
Senior E-commerce Manager
The Walt Disney Company
02.2020 - 10.2022
- To create and execute Disney e-commerce strategy for Russian market
- Launch marketplace model for Disney partners (first case in EMEA region)
- Build strategic relationships with key partners and retailers to find new, innovative, sustainable business models and product routes to market
- Joint business planning with top partners and top e-commerce retailers (AliExpress, Ozon, Wildberries, Yandex etc.) in order to growth sales
- Created and executed promotional campaigns which resulted in a significant increase in user engagement and revenue
- Generated comprehensive reports and presentations on promotional campaigns, providing valuable insights for future campaigns
- Worked closely with third-party e-commerce marketing and wider marketing teams with focus on improving practices and enhancing performance insight metrics
- Foster close relationships and ways of working with EMEA teams in the scaling of new business initiatives
- Budget planning
- Review and develop licensed products, flexible business model and marketplace strategy in line with overall Company Retail strategy.
Business Development Manager
Alibaba Group/AliExpress/Tmall Russia
12.2018 - 02.2020
- Build strong relationship and cooperate with sellers
- Launched 15+ KA Sellers and 200+ middle and small sellers to Tmall and AliExpress Russia
- Develop new categories such as Beauty&Health, Contact Lens, Pet Food, Watches, Sport Nutrition
- Strong collaboration with technical partners (TP): find and develop new TP and build strategic relationships with current TP, API integration
- Participation in e-commerce conferences to promote marketplace business model and Tmall platform
- Organize trainings for Sellers and Partners in order to teach how to operate on a platform and how to increase sales
- NPS score - more than 85%
- Find point of growth with current partners: test new promo mechanics, new marketing tools, new business models
- Leading special project such as 'Super Brand Day', '11.11'
- Assortment, price and discounts negotiation, marketing support planning with Brands
- Project Management: launch contact lens category (brand new category on AliExpress and Tmall platforms)
- Strong collaboration with legal, IT, PR and marketing departments in order to establish category on the platform and GMV growth.
Sellers Operations Manager
Alibaba Group/AliExpress/Tmall Russia
06.2018 - 12.2018
- Managing experience with Tmall/AliExpress biggest partners
- Developing cross-functional strategy to grow seller's business and ensure smooth operations
- Coordinate and work with the category manager on partner's performance, partners meeting preparation, launches and progress management
- Coordinate activities with key partners including communication, performance, marketing calendar and campaign delivery
- Negotiating deals with sellers and work with marketing to develop matching initiatives to boost GMV.
Key Account Manager
Hasbro
06.2016 - 06.2018
- Key federal customer management (the biggest toy retailer in Russia)
- Increased sales more than 35% in rubles
- Responsible for development & implementation of full year retail activation calendar for the biggest customer in Russian market (offline and online business), aligned with the businesses promotional and brand marketing initiatives
- Work together with Global e-commerce analyst for pre and post-analysis on all initiatives to determine anticipated impact (cost, ROI, uplifts) making appropriate recommendations for future activity
- Utilize retailer owned analytic tools
- Product forecasting (by brands, SKUs)
- Long-term planning (strategy 2020 for client)
- Interface with customer's team across all channels to leverage exposure for Hasbro Brands.
Senior Acuvue Account Manager
Johnson&Johnson Vision Care
04.2012 - 06.2016
- Sales, distribution and promotion of the Company products (contact lenses ACUVUE)
- Work with national key accounts stores, independent stores and local key accounts clients
- Professional relationships with personnel of optical stores and salons (mainly ophthalmology specialists) to achieve their maximum loyalty to the brand and high frequency of recommendations to the end consumers
- Sell-in/Sell-out planning
- Coordination and execution of marketing/promotional activities
- Staff trainings and presentations for clients.
Education
Teacher of Russian language and literature -
Moscow Pedagogical State University
Moscow, Russia02.2013
Skills
- MS Office (Word, Excel), Outlook, Power Point, Figma
- Negotiation
- Well organized with attention to details
- Business Analysis
- Customer oriented
- Teamwork
- Communication
- Target oriented
Courses
- Multilevel negotiations (commercial, financial), Hasbro
- Scotwork negotiation, Johnson&Johnson
- Presentational skills, Johnson&Johnson
- Financial training, Johnson&Johnson
- Business presentation skills, Johnson&Johnson
- Creative thinking, The Walt Disney Company
- UX/UI design, Skillbox Digital Marketing, GeekBrains
Personal Information
Title: Senior E-commerce Manager
Languages
English
Full Professional
Timeline
Marketplace Manager
United Tires
10.2023 - Current
Partnership Manager
Apexteam
12.2022 - 11.2023
Senior E-commerce Manager
The Walt Disney Company
02.2020 - 10.2022
Business Development Manager
Alibaba Group/AliExpress/Tmall Russia
12.2018 - 02.2020
Sellers Operations Manager
Alibaba Group/AliExpress/Tmall Russia
06.2018 - 12.2018
Key Account Manager
Hasbro
06.2016 - 06.2018
Senior Acuvue Account Manager
Johnson&Johnson Vision Care
04.2012 - 06.2016
Teacher of Russian language and literature -
Moscow Pedagogical State University
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