Andrea Lützeler
Buenos Aires
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
31
31
years of professional experience
Work History
Brand Manager
KNAUF GMBH ARGENTINA
01.2012 - 12.2022
- Directed marketing projects through conceptual planning, schedule management, and final implementation, increasing in 80% brand awareness.
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Developed innovative marketing campaigns based on key objectives.
- Created printed marketing materials designed to drive campaigns.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Art Director
TALENTON BRAND DESIGN
04.1992 - 05.2012
- Contributed to the creative process through original ideas and inspiration.
- Managed client relationships and expectations for creative projects with varying budgets and objectives.
- Oversaw hiring, training, and direction of creative personnel to achieve optimal results.
- Carefully prepared design layouts into prepress files for offset, web, and digital printing.
- Manage a team of 10 designers
Senior Graphic Designer
TRUE MIND TEAM
01.2008 - 04.2008
- Developed creative design for print materials, brochures, banners and signs.
- Created digital image files for use in digital and traditional printing methods.
- Met with customers to present mockups and collect information for adjustments.
Graphic Designer
VISUAL ARGENTINA
03.1992 - 11.1993
- Developed creative design for print materials, brochures, and graphics for the point of sale for the client COCA-COLA ARGENTINA
- Worked with clients to gather and define requirements, establish scopes and manage project milestones.
- We have designed creative digital displays used in online advertising for local businesses.
Education
Design Thinking - Design Thinking
Educación IT
Buenos Aires05.2023
UX Designer - UX/UI Design
Coderhouse
Buenos Aires2020
Consumer Behavior - Consumer Behavior
ITBA
Buenos Aires05.2017
Brand Management - Brand Management
Universidad De Palermo
Buenos Aires06.2007
Marketing - Marketing
Marketing
Universidad De Palermo08.2006
Bachelor of Arts - Graphic Design
UBA
Buenos Aires04.1991
Skills
- Adobe Creative Suite
- Figma
- Digital Design
- Web Design
- Logo Design
- Branding
- Project Management
- Project Coordination
- Advertising Understanding
- Social Media Content Creation
Languages
Spanish
Native language
German
Upper intermediate
B2
English
Intermediate
B1
Timeline
Brand Manager
KNAUF GMBH ARGENTINA
01.2012 - 12.2022
Senior Graphic Designer
TRUE MIND TEAM
01.2008 - 04.2008
Art Director
TALENTON BRAND DESIGN
04.1992 - 05.2012
Graphic Designer
VISUAL ARGENTINA
03.1992 - 11.1993
Design Thinking - Design Thinking
Educación IT
UX Designer - UX/UI Design
Coderhouse
Consumer Behavior - Consumer Behavior
ITBA
Brand Management - Brand Management
Universidad De Palermo
Marketing - Marketing
Marketing
Bachelor of Arts - Graphic Design
UBA