Andy Gibbons
Events & Marketing Professional
B413, Elan, Tilal Al Ghaf, Dubai, UAE
Summary
Strategic, entrepreneurial, and commercially driven. An enthusiastic and excellent communicator. Highly numerate with sharp negotiating skills, articulate, excellent leadership skills, and organisational ability. Committed to delivering an exceptional standard of work. Highly adaptable and innovative.
Overview
2025
2025
years of professional experience
23
23
years of post-secondary education
Work History
Group Account Director (Freelance)
Arduina Mena
Dubai
5 2024 - 10.2024
- Strategic Campaign Development lead, devising three comprehensive, strategic quarterly campaigns to drive measurable brand impact and align with client commercial objectives
- Established and developed an events division within the agency, specializing in automotive events, enhancing Arduina MENA’s market presence and client offerings
Group Account Director
LIGHTBLUE
9 2023 - 05.2024
- Led client servicing team across all existing clients, overseeing project delivery, financial projections and team development
- Financial analysis of all clients in order to understand revenue streams and develop FY24/25 strategy to maximise agency time and resource
- Developed People Experience strategy to position the agency as market leaders in their sphere
- Focused on developing both up-to-date performance tracking metrics and development plans alongside revised benefit and incentive packages to drive staff retention
Head of Bookmaker Partnerships
The Jockey Club
06.2022 - 09.2023
- Developed The Jockey Club’s Bookmaker Partnerships strategy to fit within overall partnership strategy and deliver ambitious financial targets
- Worked with the Racing Director to understand interrelation between race schedules, prize money and betting turnover, and apply this to create innovative Bookmaker Partnerships that drive value for The Jockey Club and Partners
- Key contact within The Jockey Club for the betting industry and relevant governance, maintaining up to date knowledge of the industry, including developments in the sector, best practise of competitors and potential changes in legislation
- Collaborated with internal stakeholders to develop efficient practices to deliver multiple Bookmakers rights pre, during and post events
- Increased bookmaker spend 45% in under a year by developing proposals in line bookmaker strategies
- Initiated a strategic review of on-course betting offering for racegoers alongside agreeing a two-year, seven figure betting shop renewal
- Devised Bookmaker strategy through to 2026 alongside implementation plan to measure values of all Jockey Club properties for future sales & growth
Head of Sponsorship
Sky Betting & Gaming
03.2018 - 04.2022
- Oversaw the sponsorship portfolio for Sky Bet, including the EFL, The Jockey Club & York Racecourse, whilst working with wider marketing teams to develop effective, sponsorship strategies
- Built strong relationships with key sponsorship partners to leverage commercial opportunities and ensure we’re maximised rights
- Coordination of teams – Digital, social, content & PR – to ensure delivery across all key moments throughout the sponsorship calendar
- Championed the role of sponsorship across the business, including the reporting of brand metrics, demonstrating the value in partnership deals
- Management of creative, digital and social agencies to develop innovative campaigns whilst managing £16m annual budget
- Devised the creation and development of Sky Bet EFL Rewards, a free-to-play product in partnership with the EFL, which gained over 160,000 users
- Part of the team that negotiated renewal of EFL sponsorship, developing the rights package and terms associated
- In three years, EFL sponsorship performance metrics increased, including brand consideration amongst EFL fans by 9% and media value by over £10m
- Put safer gambling at the front and centre of Sky Bet’s EFL partnership, delivering record levels of trust for the brand amongst EFL fans (66% vs 33% of nearest competitor)
- Developed industry-wide policy recommendation to re-frame the rules around sponsorship as part of the UK government’s gambling review
- Drove the strategy for the Sky Bet Ebor, our headline flat racing sponsorship, with stakes, uniques and viewers growing YoY
Account Director
Savvy Marketing
08.2017 - 03.2018
- Responsible for the delivery of £400k revenue and circa £2m annual billing on the AB InBev & Twinings account, developing detailed account development strategies and business plans
- Developing shopper centric future thinking theories into a sellable proposition for the agency, presenting them to new and current clients
- Maintaining accurate fee forecasting and delivery, ensuring profitability targets were consistently achieved
- Structuring the development of direct reports with formal appraisals, generating agreed annual objectives measured against meaningful timescales
- Strategic development and delivery of UK retail toolkit for the launch of the Bud Light into the UK market
- Creative development of brand campaign and retail strategy for the launch of Twinings “Benefit Teas.”
Account Director
LIGHTBLUE LLC
05.2014 - 06.2017
- Ensuring smooth running of the daily operations across accounts, providing total client satisfaction, retention, and the consistent delivery of innovative and outstanding work
- Devising and delivering large scale experiential activities and product launch for global brands including Heineken, PlayStation, Nissan & Costa Coffee
- Presenting business strategy and planning, including P&L and forecasting along with the development of detailed account pipeline and growth plans
- Building strong relationships with clients at senior level and utilising them to help identify and influence new opportunities for growth
- Delivered MENA-centric sponsorship strategy and activation for FIFA World Cup, UCL & FA Cup across PlayStation, Heineken and Budweiser respectively
- Devised GCC strategy, event delivery and retail roll-out for PlayStation’s largest game launches including Uncharted, FIFA & Call of Duty
Account Director
Savvy Marketing
03.2013 - 05.2014
- Responsible for development of the Shell account and delivering their global CVP campaigns
- Worked on the development of a new brand identity for the Car Wash & Lubricants business globally for Shell
- Created & delivered the 2013 marketing plan for the Car Wash & Lubricants business in the UK
- Developed a proposition for the SmartDrive mobile app, including creation of seven animated videos for the Norwegian launch
Senior Account Manager
Savvy Marketing
07.2011 - 03.2013
Account Manager
Savvy Marketing
03.2008 - 06.2011
Account Executive
Savvy Marketing
09.2006 - 03.2008
Education
A- Levels - Geography (A), Maths (B), Economics (B)
Queen Elizabeth Grammar School
01.1994 - 06.2006
GCSEs - 6 AS, 4As
Queen Elizabeth Grammar School
01.1994 - 06.2004
ISP Diploma - Promotional Marketing
ISP
References
Available on request
Timeline
Head of Bookmaker Partnerships
The Jockey Club
06.2022 - 09.2023
Head of Sponsorship
Sky Betting & Gaming
03.2018 - 04.2022
Account Director
Savvy Marketing
08.2017 - 03.2018
Account Director
LIGHTBLUE LLC
05.2014 - 06.2017
Account Director
Savvy Marketing
03.2013 - 05.2014
Senior Account Manager
Savvy Marketing
07.2011 - 03.2013
Account Manager
Savvy Marketing
03.2008 - 06.2011
Account Executive
Savvy Marketing
09.2006 - 03.2008
A- Levels - Geography (A), Maths (B), Economics (B)
Queen Elizabeth Grammar School
01.1994 - 06.2006
GCSEs - 6 AS, 4As
Queen Elizabeth Grammar School
01.1994 - 06.2004
ISP Diploma - Promotional Marketing
ISP
Group Account Director (Freelance)
Arduina Mena
5 2024 - 10.2024
Group Account Director
LIGHTBLUE
9 2023 - 05.2024
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