April Hollingsworth
Cabot
Summary
Dynamic Managing Director with a proven record in driving double-digit enrollment growth through strategic planning and effective team leadership. Expertise in Salesforce administration and customer relationship management, optimizing student experiences and driving operational efficiency.
Overview
13
13
years of professional experience
Work History
Managing Director
Texas Tech University
Lubbock
09.2019 - Current
- Established and led signature service team for TTU Online Undergraduate Recruitment & Admissions.
- Developed initiatives to achieve annual double-digit enrollment growth since 2022.
- Created detailed position descriptions for recruitment and admissions roles.
- Fostered teamwork to enhance student journey experiences.
- Utilized Salesforce, National Student Clearinghouse, and Banner for data collection and trend analysis.
General Manager
Old Navy
Lubbock
03.2015 - 09.2019
- Oversaw daily business operations for $9 million store, managing budgeting, staffing, scheduling, inventory control, customer service, and sales.
- Monitored payroll and developed schedules to maintain budget compliance.
- Acted as Talent Manager for the District, optimizing workforce performance.
- Achieved year-over-year gross revenue growth through strategic initiatives.
Store Manager
Victoria's Secret
Little Rock
10.2012 - 03.2015
- Implemented visual merchandising strategies to optimize product displays and increase sales.
- Established strong customer relationships to promote loyalty and drive repeat business.
- Executed effective scheduling to maximize staff efficiency during peak hours.
Education
Ed.D. - Organizational Leadership
Abilene Christian University
Abilene, TX12-2026
Master of Arts - Interdisciplinary Studies
Texas Tech University
Lubbock, TX05-2022
Bachelor of Arts - Organizational Leadership
University of Central Oklahoma
Edmond, OK05-2020
Skills
- Data analysis and strategic planning
- Talent management and recruitment
- Effective communication
- Salesforce administration
- Customer relationship management
Timeline
Managing Director
Texas Tech University
09.2019 - Current
General Manager
Old Navy
03.2015 - 09.2019
Store Manager
Victoria's Secret
10.2012 - 03.2015
Ed.D. - Organizational Leadership
Abilene Christian University
Master of Arts - Interdisciplinary Studies
Texas Tech University
Bachelor of Arts - Organizational Leadership
University of Central Oklahoma