¡Hola! Soy
Ariel Plabnik
Resumen profesional
Leading HP's expansion in the LATAM market, my focus on Hybrid Work Solutions and Consumer Peripherals has been instrumental in driving growth and securing HP's position as a key player in the region. My expertise in customer relationship management and analytical skills has enabled me to effectively cater to diverse market needs, contributing to our robust regional presence.
Previously at HyperX, I spearheaded business development efforts, nurturing a deep understanding of the gaming and eSports sectors. With the help of a dedicated team, we successfully expanded HyperX's footprint across LATAM countries, cementing our reputation for quality and innovation in gaming peripherals. Our efforts have been pivotal in establishing strong customer relationships and a solid brand foundation for sustained success.
Datos destacados
28
years of professional experience
Experiencia
HP Inc
Regional Sales & Channel Marketing
06.2020 - 11.2024
Resumen laboral
- Descripción general de la empresa: Regional Sales & Channel Marketing for HWSP Latam region
- HWSP means Hybrid Work Solutions & Peripherals and include these 3 brands: Hyperx, HP and Poly consumer peripherals
- I’m in charge of a 19 people team across the region -Mexico, Brazil, CentralAmerica, and the whole SouthAmerica
- Regional Sales & Channel Marketing for HWSP Latam region
- HWSP means Hybrid Work Solutions & Peripherals and include these 3 brands: Hyperx, HP and Poly consumer peripherals
Kingston Technology
Country Manager / Hyperx Business Development Manager
02.2009 - 06.2020
Resumen laboral
- Descripción general de la empresa: Responsible for the sales, as well as marketing and financial scope
- Developing all business for the company: Memories, SSD & starting Hyperx peripherals business
- Between 2009 & November 2018 I was Country Manager, responsible for the sales, as well as marketing and financial scope
- Between November 2018 & June 2020 I was Hyperx Business Development Manager for Spanish South America Region, in charge of the business in these 7 countries: Argentina, Bolivia, Chile, Colombia, Ecuador, Peru, Uruguay
- Responsible for the sales, as well as marketing and financial scope
- Developing all business for the company: Memories, SSD & starting Hyperx peripherals business
Star Computer Group
Sales Manager
05.2008 - 01.2009
Resumen laboral
- Responsible for the sales, as well financial scope
- Responsible for disti development on those countries
Creative
Country Manager
01.2007 - 03.2008
Resumen laboral
- Responsible for the sales, as well as marketing and financial scope
- Responsible for brand development in those countries
- The main objective was reintroducing Creative in the market
- Create action plan to follow all the retail, measuring inventory level, price protections, product exhibition, incentive pro-active sales, negotiate display areas in stores
- Generate new and bigger relationship with all the main retail chains in Argentina like Megatone (more than 250 stores), Grupo Milenio (+140 stores) Ribeiro, Coop Obrera, Bonesi, Compumundo, Garbarino, Falabella, Carrefour, Wal Mart, Jumbo and even small regional chains as Pardo (20 stores) focused in areas of low density population, where consumer loyalty is based on tradition and trust
Intcomex
Product Manager
09.2003 - 12.2006
Resumen laboral
- Product Manager of Kingston and HP
- In the last two years I was in charge of Enterprise business making an invoicing record
- Development and retail channel sales Management of the whole range of company´s products, stablishing links with the Buyers and decision makers of major retail chains nationwide, as Fravega, Compumundo, Garbarino, Falabella, Carrefour, among many others
Tech Data
Product Manager
06.2001 - 08.2003
Resumen laboral
- Product Manager of Creative Labs, Kingston, Cnet, IBM and Computer Associates
UNISEL S.A.
Product Manager
02.2001 - 05.2001
Resumen laboral
- Product Manager of Creative Labs in charge of enforcing policies to maximize revenue
- Development of distribution channel with focus on brand awareness at the main retail stores in the country
Corcisa S.A.
Product Manager
08.1996 - 02.2001
Resumen laboral
- Product Manager Creative Labs, AMD, Microsoft OEM, Cnet, Intel, Golden Ram, Transcend, PcChips, Sony, AcerPeripherals, Tekram, Pioneer
- Responsible for the logistics, assembly and selection of PC models for retailers as Walmart and Carrefour
Formación
República Islámica del Pakistán
Primary School
01.1984 - 1 1990
Dr. José León Suarez
Secondary School from Mercantile expert orientation
01.1990 - 1 1995
Universidad de la Matanza
First year of Engineering from computer science
03.1996 - 11 1996
Universidad de Buenos Aires (UBA)
First year of degree from systems
03.1997 - 7 1997
Universidad Siglo XXI
International Business
05.2020 - actualidad
Instituto Superior Mariano Moreno
course of PC operator from PC operator and programmer analyst (Clipper 5.0)
01.1993 - 1 1995
IBM course from handling and development of systems Visual Basic 4.0
05.1998 - 10 1998
Instituto Cultural Argentino Norte Americano (I.C.A.N.A.)
Advanced English course
03.1999 - 11 1999
Enfatiza tus habilidades clave
- Lidership
- Team builder
- Sales & Ch Marketing Management
- Team work
- Time efficiency management
- Team management
- Project leader
- Sales forecasts
- Brand Partnerships
- Mkt & Sales Strategy
- Business Management
- Negotiation
- Customer facing & relationship
Personalizado
- Instituto Superior Mariano Moreno, 08/1993, 06/1995, PC operator and programmer analyst (Clipper 5.0)
- IBM, 05/1998, 10/1998, Programmer
- Instituto Cultural Argentino Norte Americano (I.C.A.N.A.), Maipú 667, Buenos Aires, Buenos Aires, C1006, 03/1999, 11/1999, Advanced English
Idiomas
Español
Idioma nativo
Inglés
Avanzado
C1
Portugués
Básico
A2
Cronología
Regional Sales & Channel Marketing
HP Inc
06.2020 - 11.2024
Universidad Siglo XXI
International Business
05.2020 - actualidad
Country Manager / Hyperx Business Development Manager
Kingston Technology
02.2009 - 06.2020
Sales Manager
Star Computer Group
05.2008 - 01.2009
Country Manager
Creative
01.2007 - 03.2008
Product Manager
Intcomex
09.2003 - 12.2006
Product Manager
Tech Data
06.2001 - 08.2003
Product Manager
UNISEL S.A.
02.2001 - 05.2001
Instituto Cultural Argentino Norte Americano (I.C.A.N.A.)
Advanced English course
03.1999 - 11 1999
IBM course from handling and development of systems Visual Basic 4.0
05.1998 - 10 1998
Universidad de Buenos Aires (UBA)
First year of degree from systems
03.1997 - 7 1997
Product Manager
Corcisa S.A.
08.1996 - 02.2001
Universidad de la Matanza
First year of Engineering from computer science
03.1996 - 11 1996
Instituto Superior Mariano Moreno
course of PC operator from PC operator and programmer analyst (Clipper 5.0)
01.1993 - 1 1995
Dr. José León Suarez
Secondary School from Mercantile expert orientation
01.1990 - 1 1995
República Islámica del Pakistán
Primary School
01.1984 - 1 1990
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<ul><li>Establish long-lasting Distributor relationships by delivering positive Customer outcomes and providing superior Customer service.</li><li>Achieve regional sales targets through effective territory management and relationship building with key clients. Total Sales in 2024 $14m, up 8% YOY.</li><li>Monitor industry trends to influence product design in order to maintain JB’s leadership position in key product categories.</li><li>Manage a team of 14 channel partner sales representatives, providing guidance, coaching and support.</li><li>Travel extensively throughout the region to monitor channel partner performance and promote the JB brand.</li><li>Work closely with channel partners to develop Marketing and Merchandizing strategies to promote the JB product line.</li><li>Develop and deliver technical field training to Customers and Channel Partners.</li><li>Launch new products into the market, coordinating marketing initiatives and comprehensive sales campaigns.</li><li>Manage international sales in the Middle East, Africa and Europe.</li></ul> en JB Industries<ul><li>Establish long-lasting Distributor relationships by delivering positive Customer outcomes and providing superior Customer service.</li><li>Achieve regional sales targets through effective territory management and relationship building with key clients. Total Sales in 2024 $14m, up 8% YOY.</li><li>Monitor industry trends to influence product design in order to maintain JB’s leadership position in key product categories.</li><li>Manage a team of 14 channel partner sales representatives, providing guidance, coaching and support.</li><li>Travel extensively throughout the region to monitor channel partner performance and promote the JB brand.</li><li>Work closely with channel partners to develop Marketing and Merchandizing strategies to promote the JB product line.</li><li>Develop and deliver technical field training to Customers and Channel Partners.</li><li>Launch new products into the market, coordinating marketing initiatives and comprehensive sales campaigns.</li><li>Manage international sales in the Middle East, Africa and Europe.</li></ul> en JB Industries