Andres Sciarrotta

Main Responsibilities: Lead the Innovation and Marketing strategy globally to ensure strong P&L results for every local market by ensuring the correct investment and ROI. I lead the design of a winning portfolio strategy as well as the expansion plan for the company. I lead the research, media, and Brand teams for all the geographies.

Main Achievements: Successfully Launch over 50 SKUs in 6 markets growing total Net Sales 2x vs Year Ago. Build a strong Brand by executing powerful marketing 360 campaigns, growing major KPIs such as awareness (reaching over 70 pts in mature markets and over 25pts in the first year of a new market) and consideration (+50 pts in mature markets and 10 pts in first year markets).

• Lead & define the vision, strategy, and action plan with deep understanding by market and consumer for all the geographies.
• Manage the P&L for all categories across all market to ensure a healthy GM and E bitda
• Lead, motivate and develop a multifunctional team to maximize the company and customer's profits. Lead (direct and indirect) a 70-people team.
• Responsible for all the marketing budget (+20 million USD) and defining main KPIs and OKRs for all the marketing team
• Lead product innovation and work together with R&D and operations to create the right portfolio by country based on local consumer needs and insights (+50 SKUs).
• Define the right partnerships to potential brand awareness and acceptance across markets.
• Work closely with the Management team to align strategy with all multifunctional teams. Focus on partner with sales to ensure the correct execution of the brand

Main Responsibilities : Design, launch and execute the eCommerce channel in Latin America (Argentina, Chile, Perú, Colombia & Mexico) for the full portfolio (Cleaning & Beauty). Scale the business to have a 5-year plan with growing share and profit.

Main Achievement : Expand the business in +4pts of Net Sales and Improve Gross Margins in +2pts. Grow ecommerce participation from 1% to 8% over total Net Sales.

• Design a vision, strategy, action plan and long-term plan.
• Define where to play, how to win, for the different categories for each market
• Build strong 360 influential relationships wit, sales, logistics and finance
• Design and execute all digital marketing & promotional.

Main Responsibilities : Lead the Home Care business (USD 9-figure sales) for the Andean region (Perú & Colombia) ensuring a profitable growth for all brands. Lead the 36-month innovation plan for the category in all markets while supervising the short-term business execution and results.

Main Achievements: Deliver positive top line results while maintain market share leadership in Peru during a competitive a strong competitive year with new players entering the category. Grow the Colombian business in 2pts after 5 years of no growth.

• Responsible for all major business KPIs (volume, revenue, margin) and Key Business Drivers (Awareness, consideration, conversion, content, etc.)
• Lead marketing strategies to drive profitable share growth adjusting to local realities and market realities.
• Responsible for all creative development in 3 countries (TV commercials, PR campaigns, trial, consumer events)

Main Responsibilities : Design, implement and execute the 5 years strategy and vision to take the ecommerce business to the next level.

Main Achievements: Launch first ever Argentina eCommerce strategy, vision, and plan. Increase 1% total sales. Close first agreements with marketplaces & pure players.

• Responsible for the eCommerce business in Argentina, (design team structure & influence multifunctional team).
• Report results status and performance to top regional management.
• Responsible for all digital marketing KPI (share, penetration, traffic conversion rates, ROI) and campaigns execution Digital media strategy development together with the media department.
• Responsible for all volume, revenue, and Key Business Drivers (Share of features, share of display, assortment).
• Develop consumer good ecommerce market among pure players and marketplaces

Main Responsibilities : Provide strategic recommendations for each client to guarantee a clear action plan for the specific challenge presented.

Main Achievements: Successfully managed to deliver on time proposals and plans for all clients, ensuring recurrent projects and client retention.