Ashley Roper-Brown

• Lead retail sales strategy and strategic account development across Mass, Drug, Natural, Grocery, and emerging channels, leveraging experience leading a $1B+ retail business across multiple major retail channels and complex customer environments.
• Developed and executed account strategies across major retail partners, identifying assortment, distribution, pricing, promotional, and new-product opportunities to accelerate growth.
• Served as senior commercial partner to key accounts, aligning retailer priorities with brand strategy, financial objectives, inventory planning, and go-to-market initiatives.
• Led cross-functional collaboration across sales, marketing, operations, e-commerce, brokers, and supply chain to execute retailer growth plans.
• Analyze retailer performance, market trends, and sales data to identify whitespace opportunities and improve assortment and productivity.
• Built executive-level relationships with buyers, merchants, brokers, distributors, and strategic partners to drive expansion and long-term account value.

• Develop and execute strategic growth programs that increased brand visibility 30% and drove sustained customer engagement.
• Identify and develop new business opportunities through market, shopper, competitive, and trend analysis, contributing to 20% annual revenue growth.
• Build and manage senior client and supplier relationships, negotiating commercial terms that reduced costs 15% while maintaining service and quality.
• Lead structured client onboarding and engagement programs that improved retention 40% and accelerated time-to-value.
• Translate client objectives into actionable strategies across retail analytics, inventory, fulfillment, KPIs, renewals, and commercial execution.

Key Skills: Retail Analytics, Client Onboarding, KPIs, Inventory Management, Contract Negotiation, Renewals, Fulfillment CPG and retail clients on growth strategy, commercial planning, retail expansion, and go-to-market execution.

• Managed strategic relationships with Fortune 500 retail clients, serving as a senior advisor across analytics, retail optimization, inventory, fulfillment, and operational performance.
• Drove adoption of enterprise analytics and retail optimization solutions, contributing to 30% client growth through improved operational efficiency and real-time decision-making.
• Partnered with executive, product, data, operations, and technology teams to deliver complex digital transformation initiatives.
• Negotiated enterprise contracts that reduced client costs 20% while expanding scope and services.
• Identified cost optimization and expansion opportunities that reduced operational expenses 10% and created capacity for innovation and client growth.
• Led executive conversations around business performance, operational efficiency, inventory optimization, and measurable ROI.
• Led cost optimization initiatives that reduced internal operational expenses by 10%, facilitating reinvestment into innovation and enhancing client service capabilities.
• Advised on fulfillment accuracy, inventory optimization, and performance management, improving operational effectiveness across complex retail supply chains.

Key Skills: Enterprise Analytics, Retail Optimization, Third-Party Logistics, Inventory Management, Contract Negotiation, Performance Management, Client Operations

• Managed a portfolio of 100+ brands and 35–40 active client relationships across Mass, Drug, Club, Dollar, Specialty, and Off-Price retail.
• Served as strategic advisor to clients, developing account growth plans, retail expansion strategies, promotional programs, and new-product launch initiatives.
• Delivered 37% YoY shipment growth through strategic sell-in, client development, promotional planning, and commercial execution.
• Built and expanded relationships with Walmart, Target, CVS, Walgreens, and other major retailers.
• Prospecting and business development responsibility across 50–75 growth-stage clients.

Key Skills: Sales Strategy, Client Growth Planning, Retail Expansion, KPIs, Data Integration

• Owned strategic growth and full P&L responsibility for a $1.1B cosmetics category, overseeing assortment, pricing, promotions, vendor negotiations, and digital activation.
• Developed and negotiated multi-year commercial agreements delivering 8% YoY sales growth and 2.5% margin expansion.
• Partnered with senior retail stakeholders to identify category growth opportunities and translate insights into assortment and commercial strategies.
• Led an inclusive beauty initiative that generated a 14% sales lift in underperforming stores.
• Recognized for leadership, innovation, and ability to execute complex strategic initiatives.

• Achieved President's Club recognition, placing among top 5% nationally for sales performance, contributing to overall company revenue growth.
• Delivered 35% growth in specialty sales while expanding customer base by 17%, enhancing market presence.
• Managed territory business plans to expand access, strengthen customer relationships, and drive prescription demand.
• Built trusted partnerships with healthcare providers through consultative selling and disciplined follow-up.
• Analyzed territory performance and market trends to prioritize high-value accounts and opportunities.

• Achieved 35.3% specialty sales growth through disciplined territory planning and execution.
• Negotiated and managed contracts with major healthcare networks and distributors, enhancing market reach across multiple states.

Achieved $24M+ in annual sales by expanding retail distribution in six regional markets.

• Developed national account plans aligned with retailer objectives, brand priorities, and revenue targets.
• Managed joint business planning with key customers to strengthen assortment, promotion, and pricing execution.