Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Personal Information
Researchandpublications
Affiliations
Timeline
Generic
Asmaa FAHIM

Asmaa FAHIM

Rabat

Summary

I hold a PhD in Management Science and Engineering from Nanjing University of Aeronautics and Astronautics, with expertise in machine learning, deep learning, and artificial intelligence. As the author of multiple high-impact publications, my research focuses on advanced modeling techniques, decision-making, and forecasting, applying AI models to solve complex business management and engineering problems. With experience in evaluating scientific research quality and higher education performance, I bring a strong foundation in research, teaching, and mentoring. My goal is to inspire students while advancing scientific knowledge, integrating cutting-edge technologies into academic frameworks, and contributing to the academic community through research and publications.

Overview

13
13
years of professional experience

Work History

Co-founder & CEO

Nexitum
Rabat
07.2024 - Current
  • B2B AI automation services, consulting, and training.
  • Building a cutting-edge startup focused on delivering AI-driven automation solutions to enhance business processes, focusing on operational efficiency, and innovation.
  • Leading a dynamic team in the development of AI-based consulting and training services tailored to businesses looking to leverage automation technologies.
  • Actively involved in the design and implementation of AI tools that drive organizational success, bridging the gap between technical solutions and business needs.
  • Collaborating with clients to identify specific needs and offering tailored AI automation strategies that improve business operations.
  • Currently developing an interactive website to promote services and engage prospective clients, ensuring an innovative and user-friendly digital presence.

President of Alumni Association

NUAA
Rabat
12.2023 - Current
  • Company Overview: Nanjing University Of Aeronautics And Astronautics
  • Networking Representative of NUAA in Morocco
  • Expanding the university's professional and academic connections in Morocco and in its surrounding regions
  • Enhancing the university's reputation and establishing valuable partnerships with other communities
  • Organization of networking events, participating in conferences, and serving as a liaison between NUAA and external entities
  • Nanjing University Of Aeronautics And Astronautics

Tutoring Instructor and Academic Mentor

08.2022 - Current
  • Higher Education students (remote: Canada, France, China): Data analysis, systems optimization, machine learning, decision-making, operations research, statistical analysis and hypothesis testing, computational techniques for business forecasting, cost accounting, economics, microeconomics, macroeconomics, marketing, cost accounting, research methodology, and mentoring students to tailor their thesis.
  • French High School (Baccalaureate): Economics, Law, Management, Digital Management sciences.
  • Evaluating and revising lesson plans and course content to achieve student-centered learning.
  • Tracking students' progress, frequently checking in with struggling students, and identifying knowledge gaps.

Digital Marketing Manager- Short Term Project

Edu Passport
Rabat
07.2022 - 09.2022
  • Designed and implemented data-driven digital marketing strategies using advanced analytics tools (e.g., Google Analytics, Tableau).
  • Managed and optimized marketing campaigns across platforms, leveraging automation tools and algorithms to enhance performance.
  • Analyzed and visualized large datasets to track campaign performance, generate insights, and refine strategies.
  • Used CRM and marketing platforms (e.g., HubSpot, Salesforce) to automate workflows, improving operational efficiency.
  • Collaborated with cross-functional teams to integrate marketing technology, ensuring seamless user experiences.

Workshop Facilitator: Marketing Applications in OR

Nanjing University of Aeronautics and Astronautics
Nanjing
09.2018 - 12.2019
  • Conducted workshops integrating marketing strategies with operations research techniques, focusing on optimization and decision-making processes.
  • Designed interactive case studies and exercises, enabling participants to explore quantitative approaches to marketing planning and analysis.
  • Guided participants in using tools like Excel Solver, R, and Python for marketing problem simulations and data-driven solutions.
  • Fostered a collaborative learning environment, encouraging the practical application of theoretical concepts to improve understanding and retention.

Advisory Board Member

Respera
Nanjing
04.2018 - 06.2019
  • Provided strategic guidance on technology integration, innovation, and digital transformation initiatives.
  • Advised on the adoption and implementation of data-driven solutions to optimize organizational processes.
  • Contributed to shaping policies and frameworks to enhance operational efficiency and align with industry best practices.
  • Collaborated with stakeholders to evaluate emerging technologies and recommend actionable solutions for business growth.
  • Delivered insights on industry trends, fostering informed decision-making and long-term planning.

Lecturer in Business Communication

Nanjing University- Overseas Studying Center- New Zealand Program.
Nanjing
09.2015 - 12.2016
  • Delivered engaging lectures on business communication principles, including effective verbal and written communication, negotiation techniques, and interpersonal skills.
  • Designed and implemented course materials tailored to diverse student needs, incorporating real-world examples and case studies.
  • Evaluated student performance through assignments, presentations, and exams, providing constructive feedback to support their professional development.
  • Facilitated workshops on professional communication, preparing students for workplace challenges and cross-functional collaboration.
  • Integrated technology tools to enhance learning experiences, such as virtual collaboration platforms and interactive content.

Lecturer in Marketing

Nanjing University of Aeronautics and Astronautics
Nanjing
09.2015 - 12.2016
  • Taught core marketing principles and strategies, emphasizing analytical approaches and practical applications. Designed interactive workshops and projects to equip students with skills in market analysis and campaign planning.

Operations Management Assistant; Import-Export Intern

Yangzhou Xilin Equipment Of Light Source Producing
Yangzhou
06.2013 - 08.2013

Intern: Finance and Accounting Department

Centre Hospitalier Régional Val De Sambre
Auvelais
06.2012 - 08.2012

Intern: Internal Audit

ONCF
Rabat
07.2011 - 07.2011

Education

Ph.D. - Management Science And Engineering

Nanjing University of Aeronautics And Astronautics
Nanjing, China
09.2021

Language Certificate - Mandarin

Xiaozhuang University
Nanjing, China
07.2015

M.D. - Management Science

Faculty of Law, Economics, And Social Sciences
Rabat, Morocco
03.2014

Bachelor of Science - Economics And Management Sciences

Faculty of Law, Economics, And Social Sciences
Rabat, Morocco
06.2011

Skills

  • Data Analysis and Visualization: Excel, Tableau, Power BI
  • Artificial Intelligence and Machine Learning
  • Optimization and Operations Research Techniques
  • Curriculum Development and Lesson Planning
  • Academic Advising and Student Mentorship
  • E-learning Tools: Moodle, Blackboard, or similar LMS
  • Problem-Solving and Critical Thinking
  • Quantitative and Qualitative Research Methods
  • Adaptability and Flexibility

Accomplishments

  • Young Researchers Award, 2021 IEEE International Conference on Educational Technology, IEEE IECT
  • Presented a successful research on 'Forecasting the Carbon Emissions in African Countries using EMD-GCN', 2023 6th International Conference on Pattern Recognition and Artificial Intelligence (PRAI 2023), Haikou, China, Paper subsequently accepted for publication, marking a significant stride in advancing the use of AI models in carbon emission analysis.

Languages

Excellent, Excellent, Excellent, Average, Good

Personal Information

Title: Associate Professor

Researchandpublications

  • Hybrid LSTM Self-Attention Mechanism Model for Forecasting the Reform of Scientific Research in Morocco, Computational Intelligence and Neuroscience, 2021, 6689204, 14, 2021, https://doi.org/10.1155/2021/6689204
  • Sustainable Higher Education Reform Quality Assessment Using SWOT Analysis with Integration of AHP and Entropy Models: A Case Study of Morocco, Sustainability, 2021, 13, 4312, 2021, https://doi.org/10.3390/su13084312
  • Industry 4.0 and Higher Education: An Evaluation of Barriers Affecting Master's in Business Administration Enrolments Using a Grey Incidence Analysis, IEEE Access, 9, 76991-77008, 2021, 10.1109/ACCESS.2021.3082144
  • Sustainable Research Quality Assessment Model (SRQAM) for Higher Education Using Regression, 2021 IEEE International Conference on Educational Technology (ICET), 2021, 268-272, 10.1109/ICET52293.2021.9563172
  • Scientific Research Forecasting Using Time Series Analysis - A Case Study of Morocco, 2021 IEEE International Conference on Educational Technology (ICET), 2021, 1-5, 10.1109/ICET52293.2021.9563162
  • The nexus between higher education and economic growth in Morocco: an empirical investigation using VaR model and VECM, Multimed Tools Appl, 82, 5709-5723, 2023, https://doi.org/10.1007/s11042-022-13471-1
  • Urban Diversity Impact on Plant Species Due to Environmental Conditions, https://doi.org/10.15244/pjoes/140565
  • Accepted for Publication: Forecasting the carbon emissions in African countries using EMD-GCN

Affiliations

  • Regularly presenting research findings at international conferences.
  • Leadins workshops on various topics, fostering interactive learning experiences for students and professionals in academia and industry.

Timeline

Co-founder & CEO

Nexitum
07.2024 - Current

President of Alumni Association

NUAA
12.2023 - Current

Tutoring Instructor and Academic Mentor

08.2022 - Current

Digital Marketing Manager- Short Term Project

Edu Passport
07.2022 - 09.2022

Workshop Facilitator: Marketing Applications in OR

Nanjing University of Aeronautics and Astronautics
09.2018 - 12.2019

Advisory Board Member

Respera
04.2018 - 06.2019

Lecturer in Business Communication

Nanjing University- Overseas Studying Center- New Zealand Program.
09.2015 - 12.2016

Lecturer in Marketing

Nanjing University of Aeronautics and Astronautics
09.2015 - 12.2016

Operations Management Assistant; Import-Export Intern

Yangzhou Xilin Equipment Of Light Source Producing
06.2013 - 08.2013

Intern: Finance and Accounting Department

Centre Hospitalier Régional Val De Sambre
06.2012 - 08.2012

Intern: Internal Audit

ONCF
07.2011 - 07.2011

Ph.D. - Management Science And Engineering

Nanjing University of Aeronautics And Astronautics

Language Certificate - Mandarin

Xiaozhuang University

M.D. - Management Science

Faculty of Law, Economics, And Social Sciences

Bachelor of Science - Economics And Management Sciences

Faculty of Law, Economics, And Social Sciences
Asmaa FAHIM