Bailey Featherstone
Bentonville
Summary
Results-driven Global E-Commerce Manager with a proven track record of managing a $98M book of business. Expert in Amazon marketplace strategy, P&L management, and cross-functional leadership. Experienced at driving revenue through data-driven GTM strategies, product innovation, and comprehensive digital content overhauls.
Overview
10
10
years of professional experience
Work History
Global E-commerce Account Manager- Amazon
Olaplex
Bentonville
10.2023 - Current
- Direct strategy and execution for a $104M portfolio across 14 Amazon marketplaces, focusing on Amazon US to drive +20% YoY YTD growth.
- Oversee creation of unique product assortments, inventory forecasting, sales reporting, and global financial planning.
- Spearhead the launch of exclusive product offerings, with 3 recent launches generating an estimated $18M in annual revenue.
- Manage a $7M media budget and 4 agency partners to optimize global Amazon advertising.
- Lead global content overhauls—including A+ Content, Brand Stores, and Media Assets—resulting in a 3% conversion rate increase YTD.
- Execute high-velocity promotion strategies for major tentpole events, driving over $20M in annual revenue.
Customer Success Manager- Premium Beauty
Amazon
Nashville
08.2020 - 10.2023
- Spearheaded growth strategy for 10 multi-million dollar Premium Beauty brands.
- Served as the Consumables Category Lead for Amazon Lifestyle marketing initiatives.
- Conducted regular inventory audits, event forecasts, and catalog scrubs to provide data-driven performance insights.
- Directed peak event strategy and execution for vendor partners, including Prime Day and Black Friday.
- Conducted weekly and quarterly business reviews to analyze performance and identify growth opportunities.
Executive Account Manager
Adecco Group
Nashville
09.2018 - 08.2020
- Managed client relationships to ensure satisfaction and retention.
- Acted as Team Lead and Advisory Board member focused on new hire growth and development.
- Identified client business goals to create yearly plans and execution roadmaps.
Business Development Manager
Drive Social Media
Nashville
09.2017 - 09.2018
- Developed strategic partnerships to enhance service offerings and market reach.
- Presented proposals and strategies to potential clients, showcasing company capabilities.
- Cultivated relationships with key stakeholders to drive collaboration and engagement.
Manager, Marketing Communications
Sam's Club Corporate
Bentonville
08.2016 - 06.2017
- Managed external marketing agencies to execute all print marketing materials from inception to completion.
- Presented marketing briefs for future initiatives to Executive Leadership.
- Performed regular audits of in-progress marketing materials to ensure accuracy and quality.
Education
Bachelor of Science - Marketing Management
University of Arkansas
Fayetteville, AR12-2015
Skills
- Strategy: GTM Strategy, Joint Business Planning (JBP), Revenue Growth, Relationship Management, Trade Marketing
- Technical: Amazon Vendor Central, Retail Link, Salesforce, Excel, Nielsen, Asana, XEO360
- Operations: Inventory & Order Management, Financial Planning & P&L, Data Analytics & Reporting
- Marketing: Digital Content Development, Media Budget & Agency Management
Timeline
Global E-commerce Account Manager- Amazon
Olaplex
10.2023 - Current
Customer Success Manager- Premium Beauty
Amazon
08.2020 - 10.2023
Executive Account Manager
Adecco Group
09.2018 - 08.2020
Business Development Manager
Drive Social Media
09.2017 - 09.2018
Manager, Marketing Communications
Sam's Club Corporate
08.2016 - 06.2017
Bachelor of Science - Marketing Management
University of Arkansas