Britton Caudill
Rogers
Summary
Developed marketing strategies and executed campaigns in fast-paced environment, demonstrating adaptability and strategic thinking. Proven ability to analyze market trends and consumer behavior to optimize marketing efforts. Seeking to transition into new field, leveraging data-driven decision-making and project management skills.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
PAM Transport
06.2023 - Current
- Manage and optimize Google Ads, META (Facebook/Instagram) ads, and display advertising campaigns to generate leads and support recruitment efforts
- Oversee email marketing campaigns, including design, segmentation, A/B testing, and performance analysis to drive engagement and conversions
- Lead the development and execution of digital marketing strategies aimed at increasing brand awareness and improving lead generation for the recruiting team
- Collaborate with cross-functional teams to ensure alignment between marketing and recruitment goals, utilizing data insights to refine strategies
- Track, analyze, and report on campaign performance, making data-driven recommendations to optimize advertising budgets and improve ROI
Advertising Sales Representative
Nexstar/KNWA
04.2022 - 06.2023
- Worked directly with vendors and small businesses to design and implement effective digital marketing strategies, including Google Ads, social media campaigns, and display advertising
- Developed tailored marketing solutions based on clients' business goals and budgets, focusing on lead generation and increasing online visibility
- Managed relationships with clients to ensure satisfaction and retention, providing performance reports and offering optimization recommendations
- Increased client acquisition and revenue by upselling digital services such as programmatic display advertising and social media marketing, ensuring campaigns were aligned with clients' objectives
- Actively contributed to campaign performance analysis and optimization, using data insights to continuously improve results
Education
BBA - Digital and Consumer Marketing
University of Arkansas – Fort Smith
01-2022
Skills
- Google Ads Campaign Management
- META (Facebook/Instagram) Ads Management
- Email Marketing
- Data Analytics & Performance Reporting
- Lead Generation & Conversion Optimization
- Content Management Systems (CMS)
- Client Relationship Management (CRM)
- Client relationship building
- Strategic selling
Certification
Google Ads Certified, Search
Timeline
Marketing Coordinator
PAM Transport
06.2023 - Current
Advertising Sales Representative
Nexstar/KNWA
04.2022 - 06.2023
BBA - Digital and Consumer Marketing
University of Arkansas – Fort Smith
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