Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Camila Ades

Camila Ades

Buenos Aires

Summary

Results-driven Product Owner and Senior Business Analyst with 5+ years of experience leading cross-functional teams to deliver impactful data-driven products and internal applications across Marketing, Finance, and E-commerce. Proven ability to gather and translate business needs into functional specifications, user stories, and testable features. Skilled in Agile methodologies, stakeholder management, UAT coordination, and product lifecycle ownership. Strong background in data products, UX/UI collaboration, and performance analytics using tools like SQL, Power BI, Jira, and Confluence. Passionate about delivering high-value digital solutions that enhance user experience, streamline operations, and support strategic decision-making.

Overview

10
10
years of professional experience

Work History

Business Analyst Sr & Product Owner

Accenture
07.2024 - Current

• Created and updated functional specifications, including metadata documentation, and guided Data Products to completion under the direction of the Data Architect and DPO.
• Developed user stories to drive the design and development of Data Products by the Data Product Pod, and presented them during sprint planning.
• Defined test conditions to validate the development and data quality of Data Products.
• Supported the DPO during User Acceptance Testing (UAT) and ensured UAT signoff.
• Identified solutions to business stakeholder challenges and assessed risks associated with functional elements of Data Product solutions.
• Performed regression testing in response to upstream application changes impacting Data Products.
• Conducted manual testing and documented test results for Data Product

  • Managed backlog prioritization, ensuring alignment with business goals and stakeholder expectations.
  • Collaborated with engineering teams on technical feasibility assessments, resulting in realistic scope definition for projects.

Business Analyst Ssr

Globant
05.2023 - 06.2024
  • Client: Disney Media
  • Elaboration of User Stories considering requirements, acceptance criteria, and scope along with business requirements and stakeholder input
  • Creation of epics to achieve initiative objectives, including organizing and estimating dependencies, blockers, and team capacity
  • Development of daily stand-ups, as well as refinement sessions to address team task tracking
  • Translation of business requirements for Data Scientists, Data Engineers, Java Developers, Power Bi front-end developers, and QC, collaborating with Technical Leaders
  • Creation of smoke test and elaboration of user test cases for QA team
  • Creation of technical documentation and API contracts via Confluence
  • Led product launches, collaborating with marketing teams to create successful go-to-market strategies.
  • Developed comprehensive roadmaps to guide product development and ensure alignment with business objectives.
  • Collaborated with cross-functional teams to develop high-quality products that met customer needs.

Oracle Functional Analyst Jr Advanced

Globant
04.2022 - 04.2023
  • Company Overview: Oracle JDE upgrade from 8.11 version to 9.2
  • Project specification and testing of new customized JDE applications or modifications to existing JDE applications
  • Meeting documentation requirements
  • Daily contact with Oracle Tech Developers to analyze and coordinate a solution from requirements through, design, development, test, delivery, and support
  • Assist in designing and implementing process changes and/or technical configuration of Oracle JDE Edwards in order to meet project objectives
  • Coordinated with cross-functional teams to ensure successful execution of client projects
  • Provided technical support to users and quickly identified and resolved any system issues
  • Configured an ERP system with custom settings and parameters to meet business requirements
  • Oracle JDE upgrade from 8.11 version to 9.2

Product Analyst Ssr

BallSellings
04.2019 - 04.2022
  • Generated reports using complex data from various platforms such as Presta Shop and Mercado Libre
  • Developed detailed product roadmaps, aligning team efforts towards achieving milestone goals and objectives.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
  • Managed website maintenance for the e-commerce platform, including product registration, cancellation, and price updates
  • Developed an email marketing plan, including product selection, measurement of campaign results, template selection, and customer segmentation for mass mailings
  • Created Power BI dashboards using sales data reports to generate key performance indicators (KPIs) for management purposes
  • Leveraged data analytics to identify areas of improvement and develop actionable plans to address those needs
  • Utilized SQL to query and manipulate large datasets for analysis and reporting
  • Collaborated closely with backend developers and UI/UX designers to report bugs on the website and implement new features
  • Analyzed marketing data to identify trends and develop insights that informed future marketing decisions
  • Drafted product requirements documents and feature specifications to ensure that product teams had a clear understanding of user needs
  • Monitored product performance metrics to detect trends and optimize user experience
  • Worked with marketing and customer success teams to measure the effectiveness of campaigns and promotions

Marketing Intern

Sanofi
06.2018 - 12.2018
  • Planned campaigns for product launches, specifically focusing on the replacement for maternity leave
  • Coordinated the planning of marketing materials, such as flyers containing medical information on rare diseases treated by the Patient Advocacy sector of Sanofi Genzyme
  • Conducted meetings with cross-functional teams to present products and align on marketing collateral, including calendars, flyers, and brochures
  • Monitored and tracked budget allocations for marketing initiatives
  • Collaborated closely with analysts and marketing managers to ensure effective project execution
  • Collaborated with graphic designers, copywriters, and other stakeholders to create effective ad campaigns

Executive Assistant

SAP
08.2017 - 02.2018
  • Managing diary/calendar and e-mails for the Managers on their behalf, potentially also including calls and voicemails
  • Monitoring actions and manage reminders
  • Managing internal and potentially external correspondence
  • Arranging meetings for Managers including co-ordination of Team Meetings and larger external events
  • Co-ordination of travel arrangements, including organizational preparation and follow up like booking of travel expenses -Booking meeting rooms / venues for the team
  • Managing Workflows and monitoring items like vacation requests, purchase orders, internal orders, distribution lists, Inventory etc
  • Perform and monitor purchase activities (e.g
  • Office material, business cards, 3rd Party purchasing), including master data creation and administration, creation of shopping carts, reporting and tracking on purchase orders
  • Updating materials including PowerPoint and excel spreadsheets for meetings and presentations
  • Preparation and follow up of meetings including taking meeting minutes
  • Manage shared drives and communities

Digital Marketing Intern

Navent
11.2015 - 01.2017
  • Translated documents and user guide manuals from the website for clients
  • Developed Google AdWords campaigns for customers
  • Updated data of institutions through the back-end
  • Conducted weekly meetings with key clients to review objectives and implement strategies
  • Monitored Facebook Ads campaigns on a daily basis to ensure objectives were being met
  • Detected and resolved bugs and dropped links
  • Managed SQL analysis of web page links
  • Supervised regular content and usability reviews of the Acaula site to ensure optimal user navigation
  • Collaborated with marketing team to launch a successful digital marketing campaign that increased website traffic from Acaula by 48%

Education

Business bachelor degree - IT orientation

Universidad Argentina de la Empresa

Skills

  • Business process improvement
  • Workflow Analysis
  • Quality assurance
  • Product development
  • Product management
  • Requirements gathering
  • Data analysis
  • Stakeholder management
  • SQL proficiency
  • Microsoft Excel mastery

Languages

English
Advanced (C1)
Spanish
Bilingual or Proficient (C2)

Timeline

Business Analyst Sr & Product Owner

Accenture
07.2024 - Current

Business Analyst Ssr

Globant
05.2023 - 06.2024

Oracle Functional Analyst Jr Advanced

Globant
04.2022 - 04.2023

Product Analyst Ssr

BallSellings
04.2019 - 04.2022

Marketing Intern

Sanofi
06.2018 - 12.2018

Executive Assistant

SAP
08.2017 - 02.2018

Digital Marketing Intern

Navent
11.2015 - 01.2017

Business bachelor degree - IT orientation

Universidad Argentina de la Empresa
Camila Ades