Carley Maxwell
Conway
Summary
Dynamic Marketing Analyst Manager with a proven track record at Baptist Health, adept in segmentation analysis and Google analytics proficiency. Excelled in leveraging data modeling to enhance marketing strategies, achieving significant performance improvements. Skilled in promotional planning and client communication, consistently exceeding revenue goals through strategic lead generation and client engagement.
Overview
12
12
years of professional experience
Work History
Marketing Analyst Manager
Baptist Health
08.2018 - Current
- Initiated market research studies and analyzed findings.
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Analyzed third-party data and investigated new growth opportunities.
- Recommended performance improvements based on analysis.
Intake Specialist
Dudley DeBosier Injury Lawyers
02.2013 - 06.2016
- Conducted detailed client intakes and entered information into company database.
- Maintained and updated organized client contact information to keep in touch with clients and provide updates on cases.
- Communicated pertinent information to clients via phone, email, and mail.
- Contacted clients to schedule appointments and discuss progress of cases.
- Generated leads to meet and exceed revenue goals by identifying new clients.
Education
Bachelor in Communications - Marketing Management And Research
University of Central Arkansas
Conway, AR05-2026
Skills
- Promotional planning
- Segmentation analysis
- Google ads
- Copy management
- Data modeling
- Google analytics proficiency
- Microsoft Suite proficiency
Timeline
Marketing Analyst Manager
Baptist Health
08.2018 - Current
Intake Specialist
Dudley DeBosier Injury Lawyers
02.2013 - 06.2016
Bachelor in Communications - Marketing Management And Research
University of Central Arkansas
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