Carlos Palacio

• Streamlined processes within the marketing department for more efficient project management and resource allocation.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.

As a Marketing Consultant for a videogame company, I developed and executed targeted marketing strategies to enhance game visibility and engagement. This included market research, digital campaigns, and social media management, significantly boosting user acquisition and retention.

As a Senior Growth Marketer at a performance marketing agency, I led data-driven campaigns to drive client growth and ROI. Specializing in A/B testing, SEO, and paid advertising, I optimized marketing funnels and strategies, significantly increasing leads, conversions, and revenue.

As a Performance Director at a marketing agency, I oversaw strategy and execution for high-impact campaigns, focusing on maximizing ROI across digital channels. My role involved leading a team in data analysis, optimization, and innovative tactics in SEO, paid search, and social media advertising, resulting in substantial growth in client revenue and market share.

• Maximized team productivity by providing effective leadership, mentoring, and performance management.
• Fostered a culture of innovation within the marketing department that led to groundbreaking ideas being brought to life.
• Drove revenue growth by identifying new market opportunities and launching successful product lines.
• Developed innovative solutions to address specific business challenges or capitalize on emerging trends in the marketplace.

As a Digital Marketing Analyst for a telecommunications company, I utilized data analytics to evaluate and enhance the effectiveness of digital marketing strategies. My responsibilities included tracking online campaign performance, conducting market research, and analyzing consumer behavior to optimize SEO, PPC, and social media initiatives. Through insights gained, I significantly contributed to improving campaign ROI, customer acquisition, and engagement rates.