Catherine Wilson
Little Rock
Summary
Accomplished Retail Store Manager with a proven track record at Forever 21, adept in driving sales growth and enhancing customer satisfaction through expert visual merchandising and effective problem-solving. Skilled in coaching and mentoring, demonstrated by significantly improving operational efficiencies. Achievements include optimizing inventory management to reduce costs by over 20%.
Overview
9
9
years of professional experience
Work History
Retail Store Manager
Forever 21
06.2021 - Current
- Maintained a clean and organized store appearance to enhance the overall shopping experience for customers.
- Completed routine store inventories.
- Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Reduced shrinkage levels by closely monitoring security measures, conducting staff training, and implementing loss prevention initiatives.
- Continuously assessed store layout to optimize product placement for enhanced visibility and impulse purchases from customers.
- Collaborated with upper management to develop strategic plans for store growth and expansion.
- Increased average transaction value by upselling products, promoting add-ons, and cross-selling complementary items.
- Optimized inventory management with regular audits, forecasting demands, and adjusting orders accordingly.
- Prepared comprehensive reports detailing key KPIs such as sales figures customer demographics inventory turnover rate sharing data higher-ups actionable insights improvements needed areas.
- Enhanced customer satisfaction through training staff on exceptional customer service practices and conflict resolution techniques.
- Managed all aspects of budgeting for the retail location including labor costs, expenses control, revenue tracking.
- Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback, and rewarding superior performance.
- Coordinated staff training sessions on new products sales techniques ensuring team members well-versed equipped effectively sell merchandise meet customer needs.
- Managed inventory control, cash control, and store opening and closing procedures.
- Assisted with hiring, training and mentoring new staff members.
- Approved regular payroll submissions for employees.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Trained sales associates on product details, promotional incentives, and effective selling techniques.
Visual Merchandising Manager
Forever 21
10.2019 - 02.2021
- Organized special events and in-store demonstrations that showcased new products, boosting brand awareness and sales performance.
- Trained and mentored junior staff members on visual merchandising best practices, improving overall team performance.
- Adapted quickly to changing trends within the retail industry, embracing new methods when necessary while maintaining consistent results in sales performance metrics.
- Oversaw visual merchandising for new store openings and store collateral change-outs.
- Conducted regular assessments of store layout, making data-driven adjustments to optimize traffic flow and product visibility.
- Improved store aesthetic by selecting appropriate fixtures and lighting, creating a more inviting atmosphere for customers.
- Maintained strong knowledge of current fashion trends and consumer preferences, applying this insight to create visually appealing merchandise presentations.
- Communicated visual merchandising information and standards via in-store training and regular meetings.
- Contributed to company growth through targeted visual merchandising efforts that aligned with overall business objectives.
- Increased sales revenue by strategically placing high-demand products in visually prominent areas.
- Maximized floor space utilization by creating innovative layouts for merchandise placement that optimized the shopping experience.
- Analyzed customer feedback data to identify areas for improvement in the visual merchandising strategy, leading to higher satisfaction ratings.
- Wrote merchandising guidelines for new product launch kits to keep teams on same page and effective.
- Utilized advanced design software tools to create compelling mockups for management review and approval before implementation.
- Implemented effective signage and pricing strategies to communicate value propositions clearly to customers, increasing average transaction value.
- Trained new staff on visual merchandising standards and practices, ensuring consistency across all store locations.
- Led visual merchandising aspect of store renovations, coordinating with contractors to ensure vision was accurately translated.
- Developed seasonal visual merchandising plans to reflect current trends, leading to increased customer engagement.
- Analyzed customer feedback and sales data to adjust visual merchandising strategies for optimal performance.
Assistant Manager
Forever 21
01.2018 - 08.2019
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Managed inventory levels to minimize stockouts while reducing overhead costs.
- Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
- Enforced company policies consistently while handling disciplinary actions when necessary with fairness and respect.
- Increased sales through effective merchandising strategies and targeted promotions.
Sales Associate
Forever 21
09.2017 - 12.2017
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
- Managed returns, exchanges and refunds in accordance with store policy.
- Provided positive first impressions to welcome existing, new, and potential customers.
- Prepared merchandise for sales floor by pricing or tagging.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Rotated stock and restocked shelves to maintain product availability and store appearance.
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
- Engaged with customers to build rapport and loyalty.
Credit Manager
The Buckle
08.2016 - 09.2017
- Negotiated payment plans with delinquent customers to minimize losses while maintaining positive client relationships.
- Performed semi-annual account credit limit reviews and credit increase review requests from financial service and sales teams.
- Work cross-functionally with sales, management, and other departments to maintain effective operations.
- Improved credit risk management by implementing effective underwriting policies and procedures.
- Participated in internal audits to ensure adherence to corporate guidelines and regulatory requirements related to credit management activities.
- Analyzed applicants' financial status and credit and property evaluations to determine loan feasibility.
- Optimized credit approval and collection processes, improving operational efficiencies by over Number%.
- Reviewed and updated credit policies regularly in response to changing market conditions, industry trends, and emerging risks.
- Attended ongoing professional training to facilitate accurate and productive credit management.
- Reduced past due balances and bad debt by coordinating collection efforts with customer service, sales and billing departments.
Assistant Manager
Aldo
01.2016 - 08.2016
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Organized store environment effectively to enhance shopper experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Established team priorities, maintained schedules and monitored performance.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Defined clear targets and objectives and communicated to other team members.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
Education
Bachelor Of Early Childhood Care And Education - Education
Lincoln Land Community College
Springfield, IL05.2015
Skills
- Customer service
- Strong multi-tasking
- Problem-solving
- Retail operations
- Decision-making skill
- Stockroom management
- Highly motivated
- Dependable and reliable
- Sales growth
- Coaching and mentoring
- Visual merchandising
- Sales leadership
- Scheduling
- Stock management
- Goal setting
- Detail-oriented
- Recruitment and hiring
- Technology proficiency
- Store operations
- Advertising and marketing
- Loss prevention
- Staff recruitment
- Merchandising
- Point of sale systems
- Promotions management
- Hiring management
Timeline
Retail Store Manager
Forever 21
06.2021 - Current
Visual Merchandising Manager
Forever 21
10.2019 - 02.2021
Assistant Manager
Forever 21
01.2018 - 08.2019
Sales Associate
Forever 21
09.2017 - 12.2017
Credit Manager
The Buckle
08.2016 - 09.2017
Assistant Manager
Aldo
01.2016 - 08.2016
Bachelor Of Early Childhood Care And Education - Education
Lincoln Land Community College
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