Cecilia Lijteroff
Ciudad De Buenos Aires
Summary
Results-oriented and highly motivated professional with over 8 years of experience in Digital Marketing & Growth Strategies. With a passion for data-driven decision-making, I thrive on optimizing and growing businesses. Currently completing an MBA and holding a background in corporate law, I bring a unique blend of analytical thinking and legal expertise to my marketing approach.
Overview
8
8
years of professional experience
Work History
Digital Marketing & Growth Manager
Crecelatam
10.2022 - Current
- Lead the Marketing Team to build digital experiences and achieve marketing goals for more than 20 clientes.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Monitored and optimized advertising campaigns using Google, Facebook.
Growth Marketer & Analytics Specialist
Crecelatam
01.2021 - 09.2022
- Management and Optimization of goal-oriented Digital Campaigns in Facebook and Google Ads
- Reporting for clients with Google Analytics and, Data Studio
- Client Management: Up to fifteen Clients at a time
Digital Strategist & Founder
Fan Media
01.2015 - 01.2020
- Designed marketing campaigns and measured effectiveness in Google Ads & Facebook Ads
- Managed social media accounts and created social media for daily posting
- Run digital & Email Marketing campaigns
- Organic Growth Strategys
- Managed a remote work team of 4 people
Education
MBA - Business Administration And Marketing
Di Tella
Argentina12.2023
Certificate - Growth Marketing
Coder House
08.2021
Bachelor of Laws (LLB) - Commercial Law
Law School University Of Buenos Aires
City Of Buenos Aires12.2020
Certificate - Advanced Digital Advertising
Coder House
11.2019
Certificate - CopyWriter
Argentine Advertising Association
12.2015
Skills
- Goal-oriented
- Data-Driven
- Self-Motivated
- Proactive
- Work well with people
- Creative
Timeline
Digital Marketing & Growth Manager
Crecelatam
10.2022 - Current
Growth Marketer & Analytics Specialist
Crecelatam
01.2021 - 09.2022
Digital Strategist & Founder
Fan Media
01.2015 - 01.2020
MBA - Business Administration And Marketing
Di Tella
Certificate - Growth Marketing
Coder House
Bachelor of Laws (LLB) - Commercial Law
Law School University Of Buenos Aires
Certificate - Advanced Digital Advertising
Coder House
Certificate - CopyWriter
Argentine Advertising Association
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