Summary
Work History
Education
Skills
Timeline
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Christina Stumbaugh

Rogers

Summary

Energetic and creative individual with passion for driving comprehensive marketing strategies and fostering team collaboration. Equipped with solid understanding of digital marketing principles and analytics and proficiency in content creation and social media management. Committed to delivering impactful campaigns that resonate with target audiences and drive brand growth.

Work History

Marketing Leader

Black Diamond Capital Advisory Firm
Fayetteville, AR
  • Responsible for developing and managing the marketing strategy and budget
  • Conducted market research and analysis to understand customer needs, market trends, and the competitive landscape
  • Set marketing goals and KPIs to measure the effectiveness of campaigns and initiatives
  • Oversaw developing and maintaining the company's brand identity and ensuring consistency across all marketing channels and materials
  • Managed the brand's reputation and enhanced its market visibility and credibility
  • I revamped the email marketing strategy improving the open rate by 15% in less than 6 months
  • Developed and maintained marketing funnels that led to a 25% increase in leads
  • Spearheaded the development of an online learning program that drove over $250,000 in sales in the first year

Co-Owner

The Edge Sports Training
Lowell, AR
  • Manage website development and content creation
  • Manage accounts receivable and payable
  • Nationally certified in sports and weight management nutrition
  • Responsible for social media accounts and email marketing
  • Develop individual nutrition programs for athletes and their parents while mentoring them

Digital Media Strategist

Theraderm Clinical Skin Care
Springdale, AR
  • Developed the email marketing strategy including all marketing emails, informational/content emails, and automated emails
  • The email list doubled in size under my management
  • Developed the paid advertising strategy including Google Shopping, AdWords, Facebook ads, and Amazon paid ads responsible for 25% of direct-to-consumer sales
  • Developed and managed the social media strategy for Facebook, Instagram, and Twitter
  • I grew our social presence by more than 15% year over year
  • Created sales funnels for lead generation and brand awareness
  • Developed the content strategy including creating all the content, marketing the content, and leveraging the content to produce sales
  • This highly successful strategy led to a record-breaking Black Friday sales event
  • Developed the influencer program that resulted in a growth of 15% in the first year
  • Hosted influencer events for brand awareness and the launch of new products
  • The new product launch events resulted in the company selling out the product within 6 months of the hard launch
  • Responsible for the design strategy including all emails, image content, and social content
  • Designed the marketing collateral for Theraderm including materials that wholesale clients used
  • Developed website content including user-generated content along with product descriptions and product application instructions
  • Developed and wrote protocols for skin treatments using Theraderm professional products for wholesale customers

Content Creator/Social Media Manager

One Country
Fayetteville, AR
  • Created fashion content using SEO keywords
  • Wrote the first article to have over 100,000 pageviews in less than 24 hours after publishing
  • Planned and directed photoshoots for fashion content
  • Developed evergreen content that was relevant to our audience to gain traffic
  • Pitched potential outside advertisers to gain paid content campaigns
  • The most notable account I landed was Sadie Robertson who signed on for her fashion line
  • Created paid content campaigns for outside advertisers
  • Collaborated with Influencer Management agencies to ensure the content was on-brand
  • Published targeted content on Facebook

Outside Sales/Digital Media Strategist

Theraderm Clinical Skin Care
Springdale, AR
  • Spearheaded a nationwide influencer campaign to launch a new product that was so successful we almost doubled our projected sales numbers in the first year
  • Developed and executed the email marketing strategy including all marketing emails, informational/content emails, and automated emails
  • Developed and executed the paid advertising strategy including Google Shopping, AdWords, Facebook ads and Amazon paid ads
  • Responsible for developing the inaugural social media strategy including Facebook, Instagram, and Twitter, and utilizing social media influencers
  • Content Strategy included creating all the content, marketing the content, and leveraging the content to produce sales
  • Design Strategy: Designed all emails, image content, and social content
  • Outside Sales: Called on Physicians, medical spas, and skincare professionals to gain a larger market share in the medical-grade skincare industry
  • My territory sales volume increased by 10%
  • Planned monthly training sessions for new clients, either online or in-person
  • Planned and attended open houses for key accounts

Education

University of Central Arkansas
Conway, AR

Skills

  • Google Analytics
  • Paid Advertising
  • Email Marketing
  • SEO
  • Content Strategy
  • Sales Funnel Marketing
  • Powerpoint
  • Excel
  • Influencer Partnership Development
  • Negotiation
  • CRM management
  • Internal communications
  • Marketing analytics
  • Creative direction

Timeline

Marketing Leader

Black Diamond Capital Advisory Firm

Co-Owner

The Edge Sports Training

Digital Media Strategist

Theraderm Clinical Skin Care

Content Creator/Social Media Manager

One Country

Outside Sales/Digital Media Strategist

Theraderm Clinical Skin Care

University of Central Arkansas

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Christina Stumbaugh