Summary
Overview
Work History
Education
Skills
References
Awards Recognition
Accomplishments
Certification
References
Timeline
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Dale Longstreth

Benton

Summary

Sales Associate with 12+ years of experience in retail sales and client relationship management. Consistently exceeded sales quotas and received multiple performance awards for exceptional execution. Former entrepreneur with expertise in luxury and outdoor concierge services, combining strategic sales with operational excellence.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Route Sales Associate (RSA)

Frito-Lay
Little Rock
01.2013 - 01.2025
  • Company Overview: Little Rock Zone, AR
  • Managed a high-volume daily route servicing 12 retail store locations, ensuring accurate product merchandising, shelf management, and promotional execution.
  • Consistently met or exceeded monthly sales goals and quotas for 12 consecutive years.
  • Earned 'Salesman of the Year' for outstanding sales growth and customer engagement.
  • Personally recognized by the CEO of PepsiCo for exceptional in-store attention to detail and product presentation.
  • Maintained strong relationships with store managers across all locations, earning their trust and appreciation for reliability, consistency, and professionalism.
  • Trained and mentored new RSAs, sharing route management best practices and sales techniques.
  • Little Rock Zone, AR

Private Excursion & Tour Concierge

Houston
01.2008 - 01.2012
  • Founded and operated a high-end concierge service tailored to business professionals seeking personalized outdoor excursions.
  • Specialized in guided river tours on the Guadalupe, San Marcos, and Comal Rivers, including river survival training, fishing trips, and golf excursions.
  • Designed and led customized private experiences, often including one-on-one instruction, logistics coordination, and luxury-level service.
  • Built a strong client base through referrals and repeat business by providing discreet, detail-oriented, and highly tailored services.

Education

Business

University of Illinois
Bloomington, IL

Skills

  • Retail sales and merchandising
  • Route optimization and management
  • Customer relationship management
  • Inventory control
  • Outdoor and survival instruction
  • Strategic planning
  • Team collaboration and leadership
  • Custom experience design
  • Promotional execution and logistics coordination

References

Available upon request.

Awards Recognition

  • Salesman of the Year, Frito-Lay, 2020
  • Personal Commendation from PepsiCo CEO, 2015
  • 100% Quota Achievement, 2013-2025

Accomplishments

  • Route Sales Employee of the Year
  • Consistent top seller

Certification

  • Blood born pathogens certified driver
  • CDL
  • fljdflkdj

References

References available upon request.

Timeline

Route Sales Associate (RSA)

Frito-Lay
01.2013 - 01.2025

Private Excursion & Tour Concierge

01.2008 - 01.2012

Business

University of Illinois

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Dale Longstreth