DAN LYONS
Fayetteville
Summary
Chief Revenue Officer–level executive with 15+ years of experience scaling enterprise SaaS, AI, and data platforms in PE-backed and high-growth environments. Proven ability to build predictable revenue engines, lead global go-to-market organizations, and close complex multimillion-dollar enterprise deals. Trusted partner to CEOs, Boards, and private equity sponsors through growth, value creation, and exit readiness.
Sales leader with proven ability to drive revenue growth and foster strong client relationships. Demonstrates strategic approach to market penetration and team leadership. Skilled in sales strategy, client negotiation, and performance analysis. Known for adaptability, reliability, and results-driven mindset.
Overview
14
14
years of professional experience
Work History
VICE PRESIDENT OF SALES
NUQLEOUS
01.2024 - Current
- Orchestrated a multi-channel go-to-market strategy, integrating direct, inside, partner, and alliance sales to optimize market reach and engagement.
- Implemented initiatives that scaled revenue from $19M to $25M, optimizing gross margin and EBITDA in the process.
- Developed and maintained a forecasting pipeline to optimize sales operations through data-driven insights.
- Streamlined customer onboarding process, resulting in over 100 conversions to annual SaaS contracts, thereby improving cash flow predictability.
- Advised CEO and board on key strategies and negotiations leading to successful sale to Rubicon PE.
VICE PRESIDENT, NORTH AMERICAN ENTERPRISE SALES
1WORLD SYNC
01.2022 - 01.2024
- Cultivated relationships and optimized performance for $60M+ ARR across major enterprise retail and CPG accounts, including Amazon, Walmart, Target, Nestlé, and P&G.
- Oversaw training and strategic initiatives for a team of 11 enterprise account executives, resulting in 104% quota attainment.
- Executed expansion strategies that generated $3.2M in annual recurring revenue and successfully onboarded 8 new enterprise retail partners.
- Analyzed and restructured compensation frameworks and go-to-market motions to optimize performance and facilitate growth.
- Implemented comprehensive plans for enterprise expansion, targeting key regions in Europe.
VICE PRESIDENT, STRATEGIC GLOBAL ACCOUNTS
SALSIFY
01.2021 - 01.2022
- Cultivated and maintained partnerships with top 40 global enterprise clients, including Coca-Cola, L'Oréal, and Bosch, to drive business success.
- Executed detailed forecasting and account planning strategies, resulting in 109% quota attainment.
- Implemented best practices and motivated team members to secure 100% President’s Club status.
- Analyzed market trends and crafted buying map and account-based marketing strategies tailored for global CPG leaders.
VICE PRESIDENT, GLOBAL SALES
SYMPHONY RETAIL AI
01.2020 - 01.2021
- Executed sales leadership across North America, EMEA, and APAC to optimize revenue growth and market expansion.
- Drove strategic sales efforts to close unprecedented $2.5M ACV SaaS deal, enhancing company revenue.
- Implemented strategic shift towards SaaS revenue streams, resulting in improved margins approaching 70%.
VICE PRESIDENT, SALES
ATLAS TECHNOLOGY GROUP
01.2018 - 01.2020
- Engineered and deployed a robust go-to-market framework, driving effective product launches and supporting seamless market entry.
- Analyzed market trends and developed sales initiatives that resulted in a revenue increase from $9M to $13M, exceeding targets.
GLOBAL ACCOUNT DIRECTOR
BLUE YONDER
01.2012 - 01.2018
- Analyzed market trends and identified opportunities to grow enterprise portfolio to $26 million in ARR.
- Recognized as a four-time President's Club winner, reflecting exceptional performance and dedication to sales targets.
Education
Bachelor of Science - Business Administration
Arkansas State University
Jonesboro, ARSkills
- Revenue forecasting
- Annual recurring revenue growth
- Sales growth strategies
- Sales process oversight
- Talent sourcing for sales roles
- Accurate sales forecasting
- Project pipeline oversight
- Sales performance coaching
Timeline
VICE PRESIDENT OF SALES
NUQLEOUS
01.2024 - Current
VICE PRESIDENT, NORTH AMERICAN ENTERPRISE SALES
1WORLD SYNC
01.2022 - 01.2024
VICE PRESIDENT, STRATEGIC GLOBAL ACCOUNTS
SALSIFY
01.2021 - 01.2022
VICE PRESIDENT, GLOBAL SALES
SYMPHONY RETAIL AI
01.2020 - 01.2021
VICE PRESIDENT, SALES
ATLAS TECHNOLOGY GROUP
01.2018 - 01.2020
GLOBAL ACCOUNT DIRECTOR
BLUE YONDER
01.2012 - 01.2018
Bachelor of Science - Business Administration
Arkansas State University