Daniel Cantillo

• Proactively identify, recruit, and negotiate partnerships with potential Affiliates (Marketers, Webmasters, Streamers, Bloggers, YouTubers, CPA Networks, Locals, Agencies, Influencers, and more) in gambling, e-Sports, iGaming, and sports betting, under various compensation models (CPA, RevShare, Fixed, Hybrid).
• Onboard new partners, fostering long-term collaboration by recommending effective promotion strategies, highlighting product benefits, and building strong relationships.
• Develop challenging and high-risk regions in LatAm.
• Resolve partner and player issues by analyzing problems, providing effective solutions, and addressing concerns promptly.
• Maintain and continuously evaluate the performance of affiliates and payment providers.
• Facilitate the integration of external payment systems, and APMs, streamlining the process and identifying top providers for platform integration.
• Consistently uphold and enhance the company's reputation and positive image in target markets.
• Collaborate with colleagues to develop budgets and improve departmental revenue.
• Independently create and manage social media and influencer campaigns to rapidly increase brand engagement in new markets.
• Cultivate strong relationships with customers and community contacts to establish future long-term business growth and collaborations.

• Identify potential Partners in the Gambling, e-Comm, Utilities, Forex & Finance Industry through market research, networking, lead generation tools and activities (LinkedIn, Ranking Websites, Conferences, HubSpot, Apollo, GetContact, Sensor Tower, AppMagic, AhRefs, ChatGPT, AI, etc.).
• Conduct calls & meetings with them to understand their business goals, discuss the Agency's services, and present tailored solutions to match our goals and needs.
• Create hand in hand with the creative team proposals and presentations outlining the Agency's services, pricing, and strategies to address the Partner's objectives.
• Negotiate contracts, pricing, and terms with Partners to ensure mutually beneficial agreements are reached(CPA cost reductions).
• Engage in cross-functional collaboration with other departments such as Account Managers, Creative Teams, Media Buying, and Data Analysts to develop comprehensive strategies, improve Partner satisfaction, and ensure a successful Campaign execution.
• Analyze Campaign performance data and prepare reports to provide partners with insights, recommendations, and progress updates(AhRefs, AppFlyers, SensorTower, excel).
• Attend Industry Conferences, Events, and Networking opportunities to stay updated on Industry trends, expand professional networks, strengthening Partner's personal relations and promote the Agency's services.
• Build and maintain relationships with Partners and Industry Contacts to foster long-term partnerships and generate new business opportunities.
• Continuously monitor and analyze market trends, competitor activities, and Industry developments to identify potential business opportunities in the mobile & web advertising space and stay ahead of the competition.
• Keep up-to-date with the latest advancements in Mobile Marketing, Business Development techniques, Affiliate Marketing, Product management, AI, and Industry best practices to enhance knowledge, daily practice and expertise.

Other Courses & online Certifications(2022-2024):

• Business Development Foundations
• Affiliate Marketing Foundations
• Mobile Marketing Strategy
• Advanced Business Development: Communication and Negotiation
• Marketing Tools: Digital Marketing Tools and Services
• HubSpot Sales Software
• AppsFlyers Essentials