Diego Recalde

Owns growth and digital strategy across in-store retail media and shopper marketing programs Globally.

• Designed a go-to-market strategy for a new in-store media product, increasing brand engagement by 50% and unlocking new partnership opportunities.
• Built outbound strategy to support agency business development, growing pipeline by 35% and securing new brand accounts.
• Developed content and messaging framework for shopper marketing education platform, helping position the agency as a strategic thought partner.
• Collaborated with creative, digital, and commercial teams to align brand campaigns with revenue goals across multiple markets.

Built and scaled a growth marketing consultancy supporting early-stage founders, service businesses, and marketing teams.

• Led strategy and execution for cold outreach and paid acquisition, increasing conversion rates by 30% for client campaigns.
• Integrated automated prospecting and nurture flows using Zapier, Instantly, and HubSpot to improve pipeline efficiency.
• Optimized client funnels and landing experiences, resulting in a 40%+ increase in lead capture and engagement.
• Partnered directly with founders and small teams to shape acquisition plans, positioning, and conversion strategy.

Worked on re-structuting and operational optimization projects for multiple institutions across LATAM.

• Delivered insights that helped clients reduce costs by 15%-50%, improve reporting, and streamline planning processes.
• Supported cross-functional workstreams across finance, operations, and compliance, with a focus on business impact.
• Gained strong foundation in structured problem solving, business storytelling, and strategic consulting.

Assisted with campaign planning, performance reporting, and media insights for national B2C brands.

• Managed daily tasks across Google and Bing Ads for Norwegian Cruise Line and Chili’s, improving CTR by 25% and conversions by 20%.
• Supported A/B testing and audience targeting projects as part of broader team strategy.
• Gained exposure to the fundamentals of paid media execution and campaign measurement.