Eva Serventich
Summary
Dynamic business executive specializing in licensing, product development, media content, and international rights acquisition with over 20 years of experience driving tailored projects across diverse brands. Proven track record of fostering strategic partnerships and managing extensive brand portfolios, resulting in significant revenue growth and enhanced brand visibility. Expertise in strategic planning, market analysis, and client relationship management complements a commitment to integrity and collaboration. Known for adaptability in fast-paced environments, consistently delivering measurable results through innovative solutions and proactive project leadership.
Overview
26
26
years of professional experience
Work History
Commercial Development
Licensing Consulting
02.2005 - Current
- Durante los últimos 10 años, he aprendido y me he formado en contenido musical y en alianzas por proyecto, nacionales
- Internacionales. Shows, Sponsorships, Programas de Licencias, Talentos, Productos asociados, Estrategias para Addsales y Media Content y Acquisitions. Colaboracion e integracion en la cadena de produccion-post produccion y comercial durante rodaje
- Intervenciones locales a necesidad de los partners en cada caso. Mastercheff para Telefe, Go! Vive a tu manera para 11 Loops Media y Netflix incluidos los 13 Luna Park, La Reina del Flow para Televisa (Netflix - 11Loops Media)
- T- Realizaciones (Diego Topa en su evolución artística independientemente así como las producciones para terceros que su productora realiza).
- En esta misma dirección, he escalado negocios a resultados globales, brindando apoyo comercial 360 a medida de las necesidades de cada proyecto
- Cliente. Busqueda y seleccion de distribuidores oficiales, acuerdos globales de representación, start up en nuevos paises para operaciones directas, modelos B2C y B2B entre otros.
Sr. Key Account Manager for Warner Bros - Argentina, Uruguay, Paraguay y Bolivia
Tycoon Enterprises
10.2020 - 11.2022
- Manager of full portfolio with more than 50 brands for all targets and genders across Argentina, Uruguay, Paraguay y Bolivia including content such as: Live action, Animation, DC Universe, Cartoon properties and TV series.
- Synergic alignment facilitator of home business units of the company: Theatrical, Home Entertainment, Add-sales, Advertising.
Commercial Director ROLA
Smilehood
02.2015 - 04.2016
- Products portfolio continue growing while started commercial actions in sales points, cobranding with licensees and marketing strategies. Human resources were added building a team player environment.
Licensing Manager
Smilehood
03.2012 - 04.2016
- 2011 – Tripled our budget.
- 2013 – Doubled our licensee's portfolio and closed sales 40% above the goals.
Licensing Manager
Idelar S.A.
08.2006 - 04.2012
- Licensor's contracts negotiation directly or through agency. Products' development. Coordinating Sales, Marketing and Comex's Departments.
- Expo Licensing Vegas 2008 to 2016
- Expo Licensing New York 2007
Senior Buyer
COTO CICSA
01.2005 - 01.2005
- Six month's contract for restyling babies' line white label.
Operations Manager
Prénatal
10.2002 - 12.2004
- Goals' Compliance – Operations – Import Regulations – Comex – International Reports
Global Sourcing Specialist
01.2002 - 09.2002
- Exclusive suppliers' Development – Compliance – International Audits' Management (Tunisia, China, Pakistan, India and Egypt among others).
Assistant Director
12.1999 - 01.2002
- Commercial start up – Legal and audit processes – Team development – Retail setting
Education
Degree - Administration and Business Management, Business Administration and Management, General
UADE
Bachelor - Business Administration, Business Administration and Management, General
UCES - Universidad de Ciencias Empresariales y Sociales
01.2011
Skills
- Regulatory compliance oversight
- Mediación de conflictos
- Brand strategy formulation
- Proficient in commercial relocation
- Relationship building expertise
- Targeted campaign design
- Team-based development initiatives
- Business growth strategy
- Creation of design packets
- Business expansion planning
- Comprehensive strategy formulation
- Leadership development
Section name
Licensing Agent - Selective Retailing - Global Operations Management - Business 360 - Product Development - Sourcing China, India, Pakistan, and Egypt - Sponsorship - New Business - Media Content - Consulting - Supervision - Acquisitions - Media Rights Business Paths Involved: Apparel & Textiles - Childcare - Personal Care - Fast Food Restaurants & Food Service - Publishing - Household Products - Toys - Fashion - Trade Shows - Live Shows - Music Events - Mall Activities - Retail Activations - Hospitality Experiences & Productions
Languages
English
Full Professional
Timeline
Sr. Key Account Manager for Warner Bros - Argentina, Uruguay, Paraguay y Bolivia
Tycoon Enterprises
10.2020 - 11.2022
Commercial Director ROLA
Smilehood
02.2015 - 04.2016
Licensing Manager
Smilehood
03.2012 - 04.2016
Licensing Manager
Idelar S.A.
08.2006 - 04.2012
Commercial Development
Licensing Consulting
02.2005 - Current
Senior Buyer
COTO CICSA
01.2005 - 01.2005
Operations Manager
Prénatal
10.2002 - 12.2004
Global Sourcing Specialist
01.2002 - 09.2002
Assistant Director
12.1999 - 01.2002
Bachelor - Business Administration, Business Administration and Management, General
UCES - Universidad de Ciencias Empresariales y Sociales
Degree - Administration and Business Management, Business Administration and Management, General
UADE