Federico Balassanian

- Responsible for forecasts, budget and actuals analysis for the Fintech vertical (Vendor Financing and Rider Credits).

- Strategy tasks: owner of monthly presentations for C-Suite and Senior Directors.

- Act as a business partner of the business strategy team, providing financial expertise and clarity in order to achieve a healthy and efficient growth for the vertical.

- Led financial planning, analysis, budgeting, and forecasting activities

- Built complex financial models for strategic planning

- Tracked KPIs and developed performance metrics

- Partnered with business leaders to support financial goals

- Identified and implemented process improvements

- Analyzed large datasets for business insights

- Prepared and presented financial reports to senior management

- Supported Anaplan implementation, replacing Excel for planning

- Forecast, budgeting and financial planning of Spanish-speaking LATAM countries where the company is located (Argentina, Chile, Colombia and Mexico).
- Analysis, planning, control of the main KPIs of S4Capital group companies (Mediamonks and Mightyhive), such as Net Revenue, Opex and EBITA.
- Cost and performance analysis by clients, projects and disciplines.
- P&L building for the Content, Media and Digital Data business units.
- Creation of reports and management dashboards using BI tools to improve the decision-making process.
- Pricing and rate card building.

- Responsible (FP&A) for the financial management of the marketing area.
- Forecast, budgeting, and management of the regional advertising budget (ARG, BRA, CHI, COL, MEX).
- Assembly and monitoring of different KPIs of the direct sales commercial sector, participation in the 1, 3 and 5 year business plan draft, working together with the commercial planning team.
- Financial analysis and modelling of new digital businesses.

- GM/Net revenue financial analysis
- Commercial team support
- FP&A, forecasting and budgeting
- Contract drafting
- Internal and external audits participant

- External audit of financial entities.
- Analysis and tests of the accounting items and internal controls of the companies.
- Balance sheet, P&L and cash flow review.