María Fernanda Grimaldi

• Cultivate lasting relationships with key stakeholders, including associates, journalists, government authorities, and key-decision makers, using strong issue resolution and communications skills to ensure long- term success and to promote and build solid relationships.
• Track trends and prepare reports for the Executive Committee
• Negotiate labor conditions and salaries with labor unions
• Oversee day-to-day operations to keep organization running smoothly while meeting business goals.
• Represent organization at external meetings and events. Political and institutional linkage. Spokesperson
• Analyze industry trends and tracked competitor activities to inform decision making.

• Lead the strategic planning process to define business goals and ensure alignment across the team to get collaboration and opportunities for growth.
• Build and maintain relationship with 30 new and existing clients to understand needs, evaluate current service, identify needs and new business opportunities to develop
• Interact with prospects to build connections and nurture relationships.
• Develop account plans for assigned portfolio, ensuring timely delivery of service commitments and client satisfaction.
• Implement marketing plans, coordinate with creative team and oversee the creation of marketing materials, including brochures, presentations, and social media content.
• Coordinate PR efforts, trade show participation, maximizing exposure for company products and services.
• Optimize digital marketing efforts for increased online presence and customer engagement.
• Recruitment, hiring and training of team members.
• Lead team of marketing professionals, offering mentoring and coaching to build knowledge and skill to enhance team collaboration and performance.
• Manage budgets effectively to ensure optimal use of resources while maintaining financial stability.
• Prepare RFP, sales presentations and marketing materials for clients sand prospects.
• Respond to customer inquiries and resolve complaints to establish trust and increase satisfaction.

• Managed multiple HR and Communications projects simultaneously while maintaining a high level of attention to detail and organization.
• Enhanced client satisfaction by delivering high-quality work within deadlines.
• Analyzed user feedback to gather input and identify areas required for improvement in the design, implementation and start-up of communication and human resources projects

• Coordinated admissions team (6 assistants) to develop and implement strategies to improve admissions process and increase enrollment
• Managed admissions processes for incoming students, promptly collecting and processing necessary documents.
• Participated in the design of marketing plans to attract prospective students.
• Handled inquiries from prospective students to provide detailed information regarding admissions process and addressing concerns promptly and professionally.
• Compiled and analyzed data to track admissions trends and make recommendations for improvements.
• Coordinated with financial aid office to streamline scholarship awarding procedures, maximizing assistance opportunities for deserving students.
• Collaborated with faculty and staff to develop a comprehensive orientation program for incoming students.
• Collaborated on special projects to meet institutional goals.
• Developed targeted marketing materials for specific applicant pools,
• Conducted interviews with prospective students,
• Established and maintained relationships with high schools and community organizations to increase awareness of admissions process.
• Developed and implemented strategies to increase number of applicants.
• Strengthened relationships with high school counselors through regular engagement activities such as workshops or webinars.
• Organized successful campus visit events, college fairs, presentations, and networking events, providing detailed information about programs and contributing to a positive impression of the institution among prospective students.
• Coordinated and supervised academic advising activities.
• Collaborated with faculty, staff and students to identify and address institutional challenges.

• Responsible for the planning and management of Communication in the MDQ Plant within the turnaround of the company in Argentina.
• Member of the crisis committee. Managed crisis communications, mitigating reputational risks and preserving company image.
• Aligned messaging across multiple platforms to ensure consistency in tone, voice, style, and visual elements of communications materials.
• Streamlined internal communications for increased employee engagement and productivity.
• Coordinated town hall meetings and activities to strengthen organizational culture, open dialogue and enhance stakeholder relations.
• Managed public relations activities with external agencies to maximize media exposure opportunities while controlling costs effectively.
• Conducted media relations and responded to media requests for information.

• Started HR and Communications department, developed and implemented HR policies, procedures, programs and functions.
• Coordinated and implemented hiring and training programs
• Managed employee relations, resolving conflicts to maintain a positive work environment, providing constructive feedback and coaching opportunities for employees.
• Facilitated organizational change through effective communication and collaboration with senior management.
• Motivated employees through special events and incentive programs.
• Coordinated Training Sessions and activities with Peugeot.
• Increased media coverage for company announcements through targeted press release distribution.
• Developed content for company website and social media channels, driving user engagement and conversions.
• Negotiated contracts with external vendors for services.
• Coordinated successful product launch events, resulting in increased sales and positive media coverage.
• Optimized email marketing campaigns by segmenting mailing lists based on customer preferences.
• Analyzed market data to inform strategic decisions.
• Reviewed marketing materials and documents for brand accuracy and trending design.
• Increased brand awareness through development and implementation of successful public relations campaigns.
• Drafted speeches for company executives and advised on media talking points.

Professor of Organizational Communications

• Coordinated PR and Advertising programs
• Optimized scheduling procedures, maximizing course availability while minimizing conflicts for both students and faculty members.
• Mentored junior faculty members for improved teaching techniques and professional development.
• Coordinated professional development workshops to enhance faculty skills and knowledge in their respective fields.
• Evaluated faculty performance through regular classroom observations, providing constructive feedback for continuous growth as educators.
• Mentored over 400 students on academic problems and made professional recommendations.
• Contributed significantly to the institution''s reputation through diligent oversight of academic programs and commitment to continuous improvement.
• Promoted program courses, activities and accomplishments, both internally and externally, to boost recruitment and retain diverse student body.
• Established partnerships with local businesses, creating valuable internship opportunities for students in their chosen fields.
• Organized conferences, seminars, and guest lectures to enrich the educational experience of students and faculty alike.
• Recruited and hired professors and staff members.

Professor of:

Introduction to PR,

Strategic Planning for PR

Final Project

• Established and coordinated successful HR and Communications projects as consultant for more than 12 clients.
• Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
• Identified business development challenges and customer concerns for proactive resolution.
• Recruited and hired team members.
• Mentored junior team members, providing guidance and support to foster professional growth and skill development and establish effective campaigns and activities for clients.

• Coordinated and implemented professional internship programs, internships and job searches for more than 200 university students and graduates in 50 companies, and organizations.
• Developed professional skills through hands-on experiences, including time management and effective communication.
• Improved internship experience by efficiently managing assigned tasks and meeting deadlines.
• Participated in networking events to build valuable connections for future internship and job opening opportunities for university´s students and graduated
• Organized special activities such as open house and business fairs
• Developed and maintained relationships with key stakeholders.
• Implemented extension projects to develop entrepreneurial skills among students and graduated.
• Increased event attendance through targeted marketing efforts, resulting in higher levels of community engagement.

• Collaborated with senior leaders to offer recommendations and creative communications solutions to drive results across multiple programs.
• Provided communications support during organizational changes, minimizing confusion and maintaining employee morale.
• Improved employee satisfaction by fostering open communication channels and addressing concerns promptly.
• Reinforced organizational vision and mission with innovative communication style.
• Developed town hall meetings that fostered open dialogue between employees and senior management.
• Built strong relationships with key media contacts to ensure favorable coverage of company news and events.
• Monitored industry trends and competitor activities to inform ongoing communication strategy adjustments.
• Collaborated with cross-functional teams to develop cohesive messaging for product launches and promotions.
• Managed crisis communications, mitigating negative impact on the organization''s reputation.
• Developed an editorial calendar, ensuring timely production of high-quality content across multiple platforms.
• Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
• Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
• Met with media to schedule interviews and issue company statements.
• Collaborated with medical and marketing teams to compile information and align company messaging.
• Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders.

• Coordinated and executed marketing and PR campaigns to generate new leads and sales opportunities.
• Monitored industry trends to adapt strategies accordingly.
• Created and managed project plans, timelines and budgets.
• Planned and executed successful PR events, ensuring positive exposure for the organization.
• Served as primary liaison between company management and external partners in joint ventures or promotions.
• Managed internal, external, and crisis communications.
• Coordinated and managed sponsorships and sponsorship activation.
• Actively participated in trade shows and conferences, representing the brand professionally.
• Built strong relationships with key media contacts, resulting in increased press opportunities.
• Supervised and monitored media purchasing from media outlets.
• Provided counsel to senior leadership on public relations matters, helping shape overall business strategy.
• Led internal communications efforts, fostering a positive corporate culture among employees.
• Aligned projects and daily activities with company vision, strategies and tactics.
• Developed compelling press materials, including press releases, media alerts, and pitch letters to generate interest from journalists.
• Created and implemented systems and processes for monitoring media coverage.
• Conducted media training for company executives and business leaders.

Assistant Professor:

Advertising and Graphic Media