Summary
Overview
Work History
Timeline
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Franco Nazelo

Franco Nazelo

Operations & Growth Lead
Buenos Aires

Summary

Operations and Growth professional with hands-on experience scaling crypto startups from zero to traction across LATAM. Led mission-critical ops at TFH (Worldcoin) and Peanut, driving merchant adoption, event execution, and process optimization. Known for high ownership, speed, and ability to move between strategy and execution.

Overview

9
9
years of professional experience

Work History

Operations & Growth Lead

Peanut (Crypto Payments App)
03.2025 - 06.2025
  • Grew verified user base by +132% (714 new users) in 3 months with $0 in marketing spend
  • Organized 6 in-person events (50-100 guests each), driving organic growth
  • Led merchant outreach and onboarded 10+ partners across Buenos Aires
  • Built and maintained CRM to track all merchant leads and deal status
  • Created internal doc defining key growth metrics (WAU, retention, CAC, etc.) to guide product team in building analytics infrastructure
  • Secured POS integration with Fudo to enable direct crypto payments in-store

Product Operations

Tools for Humanity (Worldcoin)
04.2024 - 02.2025
  • Supported LATAM market launches on-site, ensuring smooth operations from day one
  • Built and executed user engagement flows in Braze, including content cards and push notifications
  • Led all app localization efforts as Lokalise owner, managing translations across global markets
  • Designed and deployed surveys via SurveySparrow to gather user insights and support expansion strategy

Operations Specialist

OKX
02.2023 - 04.2024
  • Improved key operational processes to boost system performance and user satisfaction

Talent Acquisition Specialist

Binance
09.2022 - 02.2023
  • Streamlined recruitment workflows to reduce time-to-hire and improve candidate quality

Training Lead

Binance
02.2022 - 09.2022
  • Designed and led training programs on financial derivatives

Financial Derivatives Specialist

Binance
06.2021 - 02.2022
  • Resolved complex derivatives-related support cases

NFT Operations Manager

Freelance
08.2020 - 09.2021
  • Led community and growth ops for multiple NFT projects, driving engagement and loyalty
  • Built partnerships with creators and influencers to boost reach and adoption
  • Supported founders with roadmap planning and operational execution

Customer Service Representative

Binance
03.2021 - 06.2021
  • Provided bilingual support to customers, resolving complex issues and improving service workflows

Gaming Service Founder

World of Warcraft
03.2018 - 09.2020
  • Built and scaled a gaming service matching top-tier players with clients seeking skill improvement
  • Recruited elite talent, led growth marketing efforts, and fostered an engaged user community

Founder

Nazelo Meteorites
10.2016 - 05.2018
  • Launched and scaled a niche business importing and selling meteorites in Argentina, gaining hands-on experience in international trade, sales, and market development

Timeline

Operations & Growth Lead

Peanut (Crypto Payments App)
03.2025 - 06.2025

Product Operations

Tools for Humanity (Worldcoin)
04.2024 - 02.2025

Operations Specialist

OKX
02.2023 - 04.2024

Talent Acquisition Specialist

Binance
09.2022 - 02.2023

Training Lead

Binance
02.2022 - 09.2022

Financial Derivatives Specialist

Binance
06.2021 - 02.2022

Customer Service Representative

Binance
03.2021 - 06.2021

NFT Operations Manager

Freelance
08.2020 - 09.2021

Gaming Service Founder

World of Warcraft
03.2018 - 09.2020

Founder

Nazelo Meteorites
10.2016 - 05.2018

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Franco NazeloOperations & Growth Lead