Gabriela Petit
Ciudad Autónoma de Buenos Aires
Summary
SEO & Growth Manager. Experienced with developing and executing growth strategies to accelerate business expansion. Utilizes data-driven insights and digital marketing techniques to optimize campaigns and enhance customer engagement. Track record of leading high-performing teams to deliver measurable improvements in market share and revenue growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
SEO & Organic Growth Manager
Meaningful | Agencia de Growth Marketing
01.2025 - Current
- As an SEO & Organic Growth Manager, I focus on leading the SEO strategy, with an emphasis on lead generation and sustainable traffic growth.
- My responsibilities include opportunity analysis through keyword research, defining content and technical SEO strategies, and ongoing performance monitoring using tools such as Google Search Console, GA4, Microsoft Clarity, and Looker Studio.
- I also apply UX writing principles, wireframe design, and site architecture optimization.
- Additionally, I plan and execute end-to-end website migrations and manage interdisciplinary projects to ensure that all organic initiatives are aligned with business KPIs.
SEO Specialist & Content Manager
Meaningful
07.2021 - 12.2024
- SEO analysis to formulate content strategies that can boost search engine discovery.
- Creation of dashboards in Google Data Studio (and Google Sheets) that visualize the development of a project, using Google Analytics and Search Console to understand brand performance and make relevant iterations when necessary.
- Management of more than 40 freelancers (writers, editors, writing briefs creators) to achieve the objectives of each project.
- Constant and transparent communication with the Growth Marketing teams of the brands to achieve the objectives of each project.
- Creation of roadmaps and project planning + management.
Content Creator
Ávila - Agencia Digital
11.2018 - 07.2021
- Review, scheduling, and monitoring of the content that comes out of each account, as well as community management. Communication and coordination with different teams related to the digital area so that the contents of the accounts are ready on time according to their strategy and action plan.
Education
Political Science (International Relations)
Universidad Central De Venezuela
Caracas01.2016
Skills
- Growth marketing
- Creative direction
- Customer acquisition
- Data Visualization
- Analytics tools
- Competitive analysis
- Conversion rate optimization
- Search engine optimization
- Problem-solving
- Time management
- Team collaboration
- Team leadership
Certification
- GA4 for SEO - How data helps businesses grow with Jeff Sauer (@Semrush)
- Project Management Fundamentals (@Platzi)
- Foundations: Data, Data, Everywhere ( @Google)
- Growth Marketing (@CoderHouse)
Languages
Inglés
Bilingual or Proficient (C2)
Español
Bilingual or Proficient (C2)
Italiano
Elementary (A2)
Timeline
SEO & Organic Growth Manager
Meaningful | Agencia de Growth Marketing
01.2025 - Current
SEO Specialist & Content Manager
Meaningful
07.2021 - 12.2024
Content Creator
Ávila - Agencia Digital
11.2018 - 07.2021
Political Science (International Relations)
Universidad Central De Venezuela
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