Gisele Chamula

• Lead the Latam Continuing Medical Education strategy

-Lead and develop new business models: eRep and eCommerce
- Support the MKT team to find digital solutions that drive their business goals.
-Coordinate and supervise digital activities and projects. Give follow-up and visibility.
- Manage the relationship of all external, internal and supplier parties involved.

- Digital Consulting during the creation of the strategic plans. - Level up the mindset of AZ teams with digital marketing training, omnichannel and innovation
- Know strategically and technically different digital assets such as social networks, instant messaging, Email Marketing, digital Customer Experience, Digital Events, websites, medical portals, Google Ads & Analytics, CRM, traffic campaigns, among others.

Creating personalized strategies for every client's need. Overseeing customer experience evaluations, the marketing and advertising workflow, KPI tracking, and vendor selection and solutions.

Clients:
https://mariatboticario.com.ar/
https://www.almaloft.com/
https://spaoasis.com.ar/
https://basdancewear.com.ar/
https://www.ozonelifestyle.com/

• Overseeing B2B digital branding and performance strategies across Argentina, Mexico, and Brazil, encompassing SEM & SEO initiatives and Social Media efforts.

• Strategizing email marketing campaigns with a focus on awareness and user recovery, leading automation campaigns, and defining potential segmentation.

• Executing A/B tests and conducting CRO tests for continuous optimization.

• Supervising content development and ensuring its alignment with strategic goals.

• Monitoring key business metrics such as ROI, LTV, CPL, and CAC.

• Creating testimonial and employer branding videos.

• Orchestrating agency collaborations and overseeing the annual digital marketing budget ranging from 2.5M to 5M.

• Researching industry trends and technologies to pinpoint new digital opportunities aimed at enhancing online brand presence.

• Coordinating performance and branding campaigns for the ecommerce and marketing department.

• Project management through Agile Methodology.

• Conducting digital marketing training sessions for the company

• Lead the Content Strategy for Walmart´s website

• Overseeing the call center and generating reports on key metrics.

Objective: Achieve a 40% growth in sales for Walmart's eCommerce channel within a span of 6 months.

• Execute, oversee, and assess the digital marketing strategy in collaboration with the assigned team, incorporating search engines (Google and Yahoo) and social networks (Facebook, LinkedIn, Orkut) for clients in Argentina, Mexico, and Brazil.
• Account management

Take charge of strategizing and coordinating Search and Display campaigns across Google and Yahoo for the Classifieds and MercadoPago departments on a regional scale. Conduct monthly presentations to showcase campaign results and outline new action plans, aligning with established goals within the marketing budget framework.

• Coordinate, execute and analyze email and onsite marketing campaigns at a regional level, utilizing monitoring tools such as MicroStrategy and Analytics. Spearheading A/B tests and overseeing cross-selling and upselling email campaigns.

• Planning and scheduling annual promotions while analyzing and promoting the growth of product categories.

• Coordinating promotions in collaboration with the sales team.

• Participating in and analyzing Focus Groups for Mercado Libre's Core Business advertising campaigns.

Efficiently address customer inquiries for Hispanic countries via email and meticulously log each case on a CRM. Process credit card payments over the phone.