Giselle Cohen
Strategic Communication Expert
Buenos Aires
Summary
Diligent Communications Manager with 20-year progressive career across both internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects.
Public relations professional with substantial experience developing and executing successful PR campaigns.
Skilled at creating positive relationships with media, stakeholders and clients. Strategic and committed to staying responsive and proactive in dealing with crises.
Solid experience in networking, marketing and crisis management. Adept in creating and implementing effective communication strategies.
Collaborative and committed to nurturing relationships with stakeholders, media and clients.
Overview
16
16
years of professional experience
1
1
Language
Work History
Public Affairs and Communication Manager
IMPSA
08.2018 - Current
- Built and maintained relationships with key actors, spokespeople, opinion leaders and decision makers.
- Forged strong media relationships to further public relations goals.
- Communicated with media weekly to build relationships and optimize press coverage.
- Developed campaigns to increase public awareness of company and engage customers.
- Implemented content editorial calendar to plan marketing campaigns and manage content.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Fostered positive relationships with key business journalists in national and trade publications.
- Developed and promoted corporate brand, images and identity to media and public.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Produced and distributed internal and external communications.
- Established and communicated editorial and brand guidelines to communicators in the organization.
- Cultivated strong corporate image and identity with clear branding.
Advisor
Chief Of Cabinet Of Ministers, Presidency Of Argentina
11.2017 - 07.2018
- Planned, developed, and implemented strategies to convey information with key decision makers.
- Produced detailed reports outlining key issues and proposed solutions.
- Facilitated communication and relationship development between different stakeholders.
Communication Advisor
Banco De La Nación Argentina
05.2017 - 10.2017
- Improved processes by recommending operational changes.
- Facilitated communication and relationship development between different stakeholders.
- Managed implementation of policy and program initiatives.
- Organized and planned meetings with high-level political appointees and elected officials.
Territorial Coordinator
Undersecretary Of SME Policies And Management, Ministry Of Production
03.2016 - 04.2017
- Planning, development, and implementation of actions of the Undersecretariat in the territory.
- Coached employees through day-to-day work and complex problems.
- Training for SMEs and sectoral chambers
Director of Political Accounts
Comunicaciones Sudamericanas
03.2008 - 03.2016
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Design and implementation of public positioning strategies and high-impact campaigns
- Public opinion analysis
- Communication for governmental management
- Management of projects with impact at the municipal, provincial, and national levels
Education
Political Scientist - Political Science
Universidad De Buenos Aires
Argentina 05.2001 -
Skills
Content Development
undefinedAdditional Information
SCHOLARSHIP
Latin American Program, Woodrow Wilson Center, Washington D.C. June 2002, July 2003
Timeline
Public Affairs and Communication Manager
IMPSA
08.2018 - Current
Advisor
Chief Of Cabinet Of Ministers, Presidency Of Argentina
11.2017 - 07.2018
Communication Advisor
Banco De La Nación Argentina
05.2017 - 10.2017
Territorial Coordinator
Undersecretary Of SME Policies And Management, Ministry Of Production
03.2016 - 04.2017
Director of Political Accounts
Comunicaciones Sudamericanas
03.2008 - 03.2016
Political Scientist - Political Science
Universidad De Buenos Aires
05.2001 -
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