Summary
Overview
Work History
Education
Skills
Timeline
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Gregg Traylor

Alexander

Summary

Dynamic and results-driven Territory Sales Manager with over 23 years of experience in medical sales, clinical management, and interventional radiology across hospital and physician practice settings. Proven track record of driving revenue growth, exemplified by exceeding sales targets (e.g., 107% to plan in 2019 and 102% to plan in a nearly $7M territory in 2024). Adept at strategic planning, team leadership, and relationship building with key stakeholders, including Interventional Cardiologists, Radiologists, and Vascular Surgeons. Thrives in high-pressure environments, rapidly mastering new technologies, and leading teams to operational excellence. Passionate about healthcare innovation and committed to enhancing organizational profitability through creative problem-solving and client-focused strategies. Accomplished professional fosters performance-based culture centered on building and deepening customer relationships. Engages customers with strategic approaches and builds trust and loyalty to drive sales and territory growth. Knowledgeable about financial, operational and sales leadership.

Overview

23
23
years of professional experience

Work History

Territory Manager

Terumo Medical Corporation
05.2023 - Current
  • Spearhead sales initiatives across a nearly $7M territory, promoting cutting-edge medical devices to Interventional Cardiologists, Radiologists, and Vascular Surgeons.
  • Surpassed 2024 sales targets by achieving 102% to plan, driving significant revenue growth.
  • Design and execute strategic sales plans, fostering robust relationships with key opinion leaders to boost product adoption and market share.
  • Deliver comprehensive training and support to clinical teams, ensuring optimal utilization of Terumo products and elevating customer satisfaction.
  • Analyze market trends and competitor strategies to identify growth opportunities, adapting tactics to maintain competitive edge.

Account Manager

Avinger Inc.
10.2018 - Current
  • Doubled territory accounts to 19 users by September 2022, achieving a 50% growth rate.
  • Selected as one of three territories for the limited launch of the L300 Lightbox, showcasing leadership in pioneering projects.
  • Consistently exceeded sales goals, including 107% to plan in 2019 (earning Million Dollar Club and Quota Crusher awards) and 100% to plan through 2020.
  • Led successful launches of Tigereye crossing device (2021), next-gen Pantheris, and Pantheris SV, enhancing product penetration.
  • Retained all accounts during COVID-19 shutdowns and served as a Field Sales Trainer, mentoring the salesforce.
  • Develop quarterly and annual action plans aligned with company objectives, while advising on customer service improvements based on product impact analysis.

Clinical Manager

Avinger Inc.
01.2016 - 10.2018
  • Served as a critical liaison between sales, project management, and field service, managing resources for four South Region representatives.
  • Drove product adoption at new and existing accounts, earning the 2018 'Whatever It Takes' award for Top Clinical performance.
  • Contributed to pre-clinical R&D for next-generation devices and trained physicians and staff, ensuring region-wide target exceedance.

Clinical Manager

Penumbra
04.2013 - 01.2016
  • Supported eight representatives across TX, AR, OK, and LA, maintaining and exceeding quotas for 12 months in Central Illinois during staffing transitions.
  • Played a pivotal role in introducing Penumbra products to Arkansas hospitals, boosting South Central Region performance to 100%+ over 2.5 years.
  • Delivered in-service training on all eight Penumbra neuro and peripheral products, acting as a trusted representative to physicians and staff.

Manager Interventional Radiology

Baylor University Medical Center
04.2011 - 04.2013
  • Led 24 direct reports and five IR labs, optimizing a $1.6M budget for capital and disposables with 99%-100% monthly utilization.
  • Collaborated with radiologists to select equipment and chaired the Employee Practice Council for radiology.
  • Maintained expertise in chemoembolization, cerebral aneurysm embolization, and emergency trauma cases.

Manager of Operations

Central Arkansas Oral & Maxillofacial Surgery Center / Arkansas Dental Surgery Center
07.2009 - 03.2011
  • Achieved $4M in revenue in 2010 by aligning customer, employee, and organizational priorities.
  • Directed administrative functions for multiple departments, leading 12 assistants to enhance service quality.
  • Fostered a culture of ownership and built strategic alliances with physicians to execute business strategies.

Supervisor Interventional Radiology

St. Vincent Infirmary Medical Center
03.2006 - 07.2009
  • Managed five employees, coordinated patient care, and optimized staff/supply resources across IR labs.
  • Supervised radiology students and contributed to quality improvement strategies.

Interventional/Cardiac Radiologic Technologist

Interventional Radiology Contract Assignments
08.2004 - 03.2006
  • Delivered specialized procedures (e.g., arteriograms, venograms) at top facilities, including University of Alabama-Birmingham and Emory University Hospital.
  • Educated residents on PICC lines and central lines, managing 15-20 patient caseloads daily.

Interventional Radiologic Technologist

St. Vincent Infirmary Medical Center
08.2002 - 08.2004
  • Handled 15-25 daily cases using Siemens equipment, providing coverage for operating rooms and IR labs.
  • Gained hands-on expertise in radiographic techniques, radiation safety, and medical terminology.

Education

Bachelor of Science - Radiography

University of Central Arkansas
Conway, AR
07.2002

Radiologic Technology -

St. Vincent School of Radiologic Technology
Little Rock, AR
07.2002

Skills

  • Team Leadership & Development
  • Operations Management & Administration
  • Client & Provider Relationship Management
  • Sales Strategy & Business Development
  • Innovative Problem Solving & Decision Making
  • Product training

Timeline

Territory Manager

Terumo Medical Corporation
05.2023 - Current

Account Manager

Avinger Inc.
10.2018 - Current

Clinical Manager

Avinger Inc.
01.2016 - 10.2018

Clinical Manager

Penumbra
04.2013 - 01.2016

Manager Interventional Radiology

Baylor University Medical Center
04.2011 - 04.2013

Manager of Operations

Central Arkansas Oral & Maxillofacial Surgery Center / Arkansas Dental Surgery Center
07.2009 - 03.2011

Supervisor Interventional Radiology

St. Vincent Infirmary Medical Center
03.2006 - 07.2009

Interventional/Cardiac Radiologic Technologist

Interventional Radiology Contract Assignments
08.2004 - 03.2006

Interventional Radiologic Technologist

St. Vincent Infirmary Medical Center
08.2002 - 08.2004

Bachelor of Science - Radiography

University of Central Arkansas

Radiologic Technology -

St. Vincent School of Radiologic Technology
Gregg Traylor