Energetic and creative, with solid understanding of marketing principles and strategies. Knowledgeable in digital marketing and data analysis, with strong grasp of social media management and content creation. Ready to leverage skills to drive brand awareness and customer engagement.
Overview
2025
2025
years of professional experience
Work History
Marketing Specialist
Commerce Garage
Remote
01.2025 - Current
Manage and optimise advertising budgets exceeding $2,000 per day across multiple platforms (Meta, Google, LinkedIn).
Develop and execute data-driven marketing strategies to increase brand visibility and customer acquisition.
Oversee the creation and implementation of high-converting landing pages, lead magnets, and nurture sequences to optimize the sales funnel.
Conduct SEO and content marketing strategies to improve organic search rankings and drive inbound traffic.
Lead multi-channel marketing campaigns, including paid ads, email marketing, and social media growth initiatives.
Manage and mentor cross-functional teams, including designers, social media managers, and content creators, ensuring alignment with brand goals.
Implement A/B testing and performance analysis to refine marketing strategies and maximize ad spend efficiency.
Marketing Executive
Tango Oso
Remote
07.2023 - 10.2024
Event & Workshop Coordination: Organised and managed logistics for dance events and workshops, including participant registration and communication.
Content Creation: Designed promotional materials and advertisements using Canva and Photoshop, increasing visibility and engagement.
Social Media Management: Curated and scheduled content across social media platforms (Instagram, Facebook, Tiktak), enhancing online presence and follower interaction.
Budget Oversight: Executed marketing initiatives within budget constraints, ensuring cost-effective use of resources.
Website development: The development of a new website and the launch of email marketing campaigns to expand audience reach.
Communications Manager
Highland Rentals
Remote
01.2024 - 08.2024
Managed communications and coordinated operations for seven Airbnb properties situated in Ballater.
Oversaw all aspects of customer inquiries, sales, and bookings for the properties.
Developed and managed cleaning schedules for a team of seven cleaners, ensuring high standards of cleanliness and guest satisfaction.
Monitored guest reviews and promptly addressed any issues or concerns related to the properties.
Implemented strategies to enhance the online presentation and guest experience of the properties.
Achievements:
Successfully improved the online presence and presentation of properties, resulting in increased booking rates and positive guest reviews.
Streamlined communication processes, leading to efficient handling of inquiries and prompt resolutions of guest concerns.
Product Marketing Intern
CHIQIO
2024 - 2024
Assisted with digital marketing, community development, content operations, marketing strategy development, and online activity planning for a prominent art brand.
Contributed to marketing efforts by promoting the brand through various social media channels.
Created blog posts and participated in discussions on topics related to humanities and arts on Discord.
Tested and reviewed perfumes provided by the company, offering detailed feedback to enhance product offerings.
Designed and operated creative community activities, including games, arts, and sports events, to engage and grow the brand's online community.
Demonstrated strong communication, organizational, and time management skills while working independently in a remote setting.
Utilised creativity and problem-solving abilities to develop engaging content and promotional strategies.
Business Development Executive
Bonafide Marketing
Birmingham, West Midlands
2024 - 2024
Lead Generation & Outreach: Executed targeted telemarketing campaigns to connect with top-tier decision-makers, generating high-quality leads.
Campaign Management: Managed multi-channel marketing campaigns across the UK, Ireland, EMEA, and North America, promoting complex business solutions.
Copywriting & Email Marketing: Crafted compelling email content and persuasive marketing copy, enhancing engagement and lead conversion.
Market Analysis: Conducted thorough market research to tailor campaigns to industry-specific needs, optimizing content relevance.
Client Engagement: Pitched advanced solutions to major companies in sectors such as Specialty Vehicles, Tech Services, and R&D Tax Consultancy
Sales Development Representative
Verisure
Birmingham, West Midlands
2023 - 2024
Consistently delivered a remarkable 75% high conversion rate through strategic engagement with warm leads, demonstrating proficiency in converting opportunities into successful outcomes.
Maintained a perpetual position at the pinnacle of monthly performance, consistently achieving top consolidation rankings and setting a standard for excellence.
Surpassed sales projections in the initial three months by outperforming expectations and achieving an outstanding 158% of the target.
Drove a phenomenal 200% achievement in cold sales, showcasing an exceptional ability to penetrate new markets and exceed sales targets.
Demonstrated versatility in core competencies, excelling in lead generation, direct sales appointment setting, efficient time management, system installation and validation, troubleshooting, technical support, and delivering exceptional customer service post-sales, serving as the first point of contact.
Secured the highest monthly sales record in November, surpassing the target by an extraordinary 180%, underscoring a commitment to excellence and consistently exceeding performance goals.