Heather Curtis
Rogers
Summary
Dynamic, results-oriented Senior Analyst and Category Management Specialist with 23 years of proven success in driving business growth through insightful analysis, strategic planning, and customer-centric solutions. Expertise in developing and executing innovative merchandising and sales strategies that enhance revenue streams and elevate category performance at leading retailers such as Walmart and Sam's Club. Renowned for fostering strong cross-functional partnerships, mentoring teams, and transforming complex data into actionable insights that inform decision-making. A deep understanding of business analytics combined with a commitment to collaboration ensures adaptability in fast-paced environments while consistently delivering valuable results.
Overview
23
23
years of professional experience
Work History
Senior Analyst
Pioneer National Latex
Rogers, AR
01.2015 - 01.2023
- Directed $40M in Walmart balloon category sales, optimizing sales and planning processes during and post-COVID-19.
- Developed data-driven sales, brand, and business strategies aligned with seasonal and core demand.
- Served as Walmart's core supplier for latex, foil, and seasonal balloon programs.
- Championed innovation and cross-departmental alignment to enhance category performance and efficiency.
Senior Analyst & Customer Development Manager
Fuji Industries
Bentonville, AR
01.2012 - 01.2015
- Managed $50M+ in Walmart and Sam's Club sporting goods categories.
- Led customer sales planning, becoming Sam's Club's sole supplier for folding chairs (1M units sold, 2013).
- Expanded item distribution by 50% through innovative merchandising and cross-functional collaboration.
- Strengthened relationships with buyers and planners to drive category performance and product innovation.
Senior Analyst
Kik Custom Products
Bentonville, AR
01.2010 - 01.2012
- Managed $60M in Walmart private label household chemicals.
- Developed strategic sales reports and modular strategies leading to 32% year-over-year comp sales growth.
- Introduced private label initiatives and seasonal promotions that increased incremental sales by 13%.
- Partnered with leadership to shift the business toward proactive category-based management.
National Account Manager
Notra Morgan Home Fashions
Bentonville, AR
01.2005 - 01.2010
- Oversaw $100M in Walmart home textiles, transitioning business from promotional to modular model.
- Led category management for towels, bedding, and sheets; initiated $10M in new domestic business.
- Designed replenishment and assortment plans that achieved $18M in category growth.
- Cultivated strong buyer and procurement relationships ensuring long-term supplier status.
Buyer – Household Chemicals
Walmart Corporate Headquarters
Bentonville, AR
01.2000 - 01.2005
- Managed $800M in sales across major suppliers including P&G, SC Johnson, Clorox, and Unilever.
- Developed private label product testing processes and Store of the Community modulars.
- Partnered with cross-functional teams to optimize pricing, consumer insights, and category profitability.
- Selected for Walmart's “Females on the Rise” leadership program.
Education
Bachelor of Science in Education -
The University of Memphis
Memphis, TNSkills
- Category Management Sales & Financial Analysis Retail Link / Data Analytics
- Strategic Planning Customer & Supplier Collaboration Product Development
- Trend Forecasting Project Management Microsoft Office Suite
- Client relationship management
- Report preparation
- Business acumen
- Deadline adherence
- Root-cause analysis
- Documentation and reporting
- Budget forecasting
- Time management
- Attention to detail
Timeline
Senior Analyst
Pioneer National Latex
01.2015 - 01.2023
Senior Analyst & Customer Development Manager
Fuji Industries
01.2012 - 01.2015
Senior Analyst
Kik Custom Products
01.2010 - 01.2012
National Account Manager
Notra Morgan Home Fashions
01.2005 - 01.2010
Buyer – Household Chemicals
Walmart Corporate Headquarters
01.2000 - 01.2005
Bachelor of Science in Education -
The University of Memphis