Hernan Arakaki

Technical Design & Architecture

• Define the frontend architecture using PWA Kit on top of Salesforce Commerce Cloud (SFCC) headless infrastructure.
• Evaluate technical patterns and choose strategies for SSR, route handling, data prefetching, and caching.
• Integrate seamlessly with OCAPI, SCAPI, third-party services, and backend middleware.
• Configuring Managed Runtime/Commerce Cloud environment and CI flows

Technical Leadership & Mentoring

• Coordinate frontend development teams using modern coding practices (React, Express, SSR, etc.).
• Coordinate backend SFCC teams (ISML, pipelines/controllers, or SFRA), QA, and UX/UI teams to ensure smooth end-to-end integration.
• Conduct code reviews, support estimation processes, and define technical acceptance criteria.

Delivery & Quality Management

• Oversee technical implementation in each sprint, aligning deliverables with business requirements and project timelines.
• Troubleshoot complex technical issues and provide support in staging and production environments.

Cross-functional Collaboration

• Actively participate in stakeholder meetings to translate business needs into feasible technical solutions.

Commerce Cloud

• Complex customizations over the platform and SFRA architecture
• Payment gateways implementations
• Direct client facing to refine and gather requirements

Marketing Cloud

• Platform administration, managing user access and permissions
• Content management and email template creations
• User journeys and automation processes

• Design of cross-cloud and third-party integrations flows
• Direct contact with clients.
• Coordinating team’s tasks and supporting them
• Project deployment and go-live tasks
• Backend/Frontend development (SFRA version)
• Business Manager site’s administration (catalogs, site creation, promotions, search configurations)
• Business Manager administration (Jobs, Services, eCDN configuration)

• Involved on Salesforce Core projects
• Direct contact with clients.
• Coordinating team’s tasks and supporting them
• Frontend development (Aura components, Visualforce) and backend development (Apex)
• Manage and configuration of Experience Sites (aka: Communities)
• Creation and maintenance of automation process (Salesforce declarative tools)

• Delivered front-end and back-end architecture and functionality by translating development requirements.
• Improved data quality by implementing validation rules and customizing page layouts in Salesforce.
• Frontend development (Aura components, Visualforce) and backend development (Apex)
• Creation and maintenance of automation process (Salesforce declarative tools)