Hernan Zungri
Buenos Aires
Summary
Dynamic communication professional with over 20 years of experience in diverse environments, including global creative agencies and regional media outlets, specializing in digital advertising. Proven track record in leading operations and sales, successfully driving complex projects to completion while consistently meeting deadlines and exceeding expectations. A tech enthusiast with a passion for innovation and a deep appreciation for cars and music fosters a creative approach to problem-solving and collaboration. Committed to leveraging expertise to deliver impactful results in fast-paced settings.
Overview
20
20
years of professional experience
Work History
Chief Operating Officer
Digo:
12.2024 - Current
- Oversee daily operations across departments.
- Lead cross-functional teams in the execution of digital marketing campaigns for regional and global brands.
- P&L and budget management
- Drive internal alignment between business
- Collaborate closely with the CEO on vision, business strategy, and key growth initiatives.
- Mentored department leads and contributed to talent development, fostering a culture of accountability, innovation, and continuous improvement.
- Monitored digital trends and market shifts to inform strategic planning and maintain a competitive edge.
SVP Sales & Operations
Digo:
03.2022 - 12.2024
- Direct company-wide sales and operational strategy.
- Lead sales teams and client service units.
- Deploy scalable operational processes to optimize project delivery, reporting, and cross-team collaboration.
- Partner with C-level leadership to define and execute long-term business strategies.
- Oversee key client relationships
- Master sales forecasting, pipeline, and reporting.
- Build strategic partnerships to expand the product offerings.
- Improve operational KPIs by streamlining workflows, reducing delivery bottlenecks, and introducing automation tools and processes.
- Nurture a culture of performance, accountability, and continuous improvement across both sales and operations teams.
Sr. Sales Director
Digo:
06.2021 - 03.2022
- Lead the sales cycle, prospecting, pitching and closing deals.
- Develop and execute sales strategies that align with company goals.
- Collaborate with executive leadership and cross-functional teams to tailor solutions that meet client needs and showcase the agency’s strengths.
- Manage the sales teams in Dominican Republic, Puerto Rico and US, setting KPIs, providing mentorship, and fostering a results-driven culture.
- Build and maintain strong client relationships.
- Generate pipeline forecasts and performance to report to C levels.
- Represent the agency at industry events, conferences, and client meetings.
- Stay ahead of trends and the competitive landscape to adapt strategies and keep offerings relevant and compelling.
- Work closely with operations, to ensure seamless delivery of client projects.
Regional Product Director
Aleph
01.2015 - 05.2021
- Regional Product Director: Providing digital media buying solutions for direct clients and agencies in 10 Latam countries.
- Leading the operation across the region. Business Unit specializes in platform media buying (Google Ads, Facebook, Twitter, programmatic) and data collection (DMP). Executed campaigns have main focus in performance (E-commerce or lead generation) and ROI analysis. The position provides frequent trainings both inside and out of the company.
- Attends to global industry events.
- Some of my clients: Samsung (MX), Telecom (AR), Nestle (EC), Aeromexico (MX), Latam Airlines (CL)
- Tech Stack: Google Marketing Platform, Google Ads, Facebook BM, Lotame, Google Analytics, Data Studio.
Digital Business Manager
La Nacion
01.2013 - 01.2015
- Led cross-functional teams to align operational strategies with business objectives.
- Streamlined processes to enhance efficiency and reduce costs across departments.
- Developed and implemented training programs to improve employee performance and engagement.
- Analyzed market trends to inform strategic planning and decision-making initiatives.
- Managed budgets, forecasts, and financial reports to drive profitability and growth.
- Fostered relationships with key stakeholders to support collaborative project execution.
- Evaluated performance metrics to identify areas for improvement and implement corrective actions.
Digital Content Marketing Manager
La Nacion
06.2011 - 12.2012
- Developed and executed digital content strategies to enhance audience engagement across multiple platforms.
- Collaborated with cross-functional teams to align marketing campaigns with brand objectives and target demographics.
- Analyzed performance metrics to optimize content effectiveness and drive strategic improvements in marketing initiatives.
- Led brainstorming sessions to generate innovative ideas for multimedia campaigns and promotional activities.
- Trained and mentored junior team members on content creation techniques and digital marketing tools.
- Approved, reviewed and edited content flowing to website.
Business Director
JWT
07.2010 - 05.2011
- Coordination, execution, supervision and implementation of all Interactive projects
- Leadership of the local production team and interaction with ATL account executives.
- Strategic analysis and consultancy for clients and prospects.
- Overseeing proposals, quotations and billing status of the area.
- Clients: Ford, Shell, Cadbury, Banelco, Nokia, HSBC, Unicef, Wallmart.
Education
Licensee - Marketing
UADE
01.2002
Post Graduate - Marketing
Universidad De Belgrano
Buenos Aires, Argentina12-2003
Project Management Seminar - Project Management
Ernst & Young
01.2014
Skills
- Process optimization expertise
- Team-based problem solving
- Strategic planning
- Workflow optimization
- Contract negotiation
- Performance assessment strategies
- Expense management expertise
- Data-driven forecasting
- Digital marketing expertise
- Strategic business analysis
- Cost control and analysis
- Technology expertise
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
French
Elementary
Timeline
Chief Operating Officer
Digo:
12.2024 - Current
SVP Sales & Operations
Digo:
03.2022 - 12.2024
Sr. Sales Director
Digo:
06.2021 - 03.2022
Regional Product Director
Aleph
01.2015 - 05.2021
Digital Business Manager
La Nacion
01.2013 - 01.2015
Digital Content Marketing Manager
La Nacion
06.2011 - 12.2012
Business Director
JWT
07.2010 - 05.2011
Project Management Seminar - Project Management
Ernst & Young
Licensee - Marketing
UADE
Post Graduate - Marketing
Universidad De Belgrano