JavaScript
IGNACIO CATTANEO
E-Commerce Expert
Summary
Experienced professional in the Fintech industry with expertise in product areas. Strong analytical skills and a proven track record in cost optimization. Skilled in client and supplier negotiations, ensuring mutually beneficial outcomes. Currently training as a Certified Tech Developer at Digital House, acquiring technical proficiencies in programming, web development, databases, and agile methodologies. Involved in projects utilizing JavaScript, Python, and modern frameworks with a focus on problem-solving and innovative solutions.
Overview
19
19
years of professional experience
2
2
Languages
Work History
Ecommerce Consultant
FREELANCE ECOMMERCE CONSULTING
01.2024 - Current
- I provide end-to-end solutions for companies looking to accept online payments on their websites
- I build networks between my clients and various market players to create turnkey solutions, facilitating connections with companies specializing in payment gateways, fraud prevention, logistics management, and more
- I design shopping carts for clients' websites, optimizing product presentation to increase conversions
Online Commerce Manager
NIUBIZ
01.2021 - 01.2024
- Company Overview: Former VisaNet Peru
- I put together the Digital Commerce area, creating a seven people team and positioning the company as leader the online commerce market
- Payment Gateway Owner for the Peruvian market, leading all online solutions such as payment gateway, payment link, QR payments, and other APIs
- In charge of overseeing the end to end of all solutions (integration, UX, settlement, back office, pricing, etc.)
- I am the Head of the gateway's business development team
- Our goal is to increase strategic partnerships with other key players of the region, adding value to the solutions offered to our customers
- For our international business, I am in charge of offering our products to potential customers in all LATAM, since we have a world class payment gateway that is able to operate in any country of the region
- I lead the product backlog, prioritizing those solutions with higher potential and revenue projection
- Former VisaNet Peru
Digital Commerce Manager LATAM SOUTH
FISERV
01.2020 - 01.2021
- Company Overview: First Data Corporation
- I lead the digital commerce team for Argentina and Uruguay, we provide end to end payment solutions for merchants that have online sales site (payment Gateway, payment Link, fraud prevention tools, etc.)
- Definition of product roadmap
- Pricing definition of all card not present products
- I perform analysis of competitors, market tendencies, benchmark with other regions, etc
- Evaluation and selection of vendors, strategic partners, etc
- First Data Corporation
Senior Business Development Specialist
THE WESTERN UNION COMPANY
01.2018 - 01.2020
- In charge of developing new electronic payment media (digital wallet, payment website) by analyzing market tendencies, ROI, etc
- Active participation in innovation meetings conducted by Argentina's Central Bank related to the future of media payment tools: QR Code, DEBIN, e-wallets, digital banks, fintech, etc
- I lead the implementation and involved teams in order to accomplish the time-to-market demands
- I act as liaison with the main players in the market and strategic partners, in order to develop a wider offer of services and improve the UX
Planning Manager
BUENOS AIRES CITY GOVERNMENT
01.2016 - 01.2018
- I collaborate with the project planning of Buenos Aires City's ministries by fixing priorities according to their budget, alignment with the government's goals, plus other KPIs
- After planning the projects and approving/declining them, we present their status to the city mayor
- Budget execution control and follow up of those projects approved by the City Mayor
- In charge of the Kick off for the zero based budgeting for the Buenos Aires City Government
Strategic Planning - International Business
PRISMA MEDIOS DE PAGO
01.2010 - 01.2015
- Area in charge of processing payment solutions for Banks in the LATAM and Caribbean market
- I estimate the income projection of the area taking into account the growth (positive or negative) of each of our customers
- For potential clients income estimation, an analysis of the market is performed together with market share values and probable growth of the prospect
- For banks considering our company as a vendor, I design specific economic proposals
- From certain data obtained from the bank, I estimate the potential income
- Based on those calculations and taking into account our margins, a special priced proposal is sent to the bank
Marketing Specialist
BANCO MACRO S.A.
01.2008 - 01.2009
- Developed reports, using different query tools, of the consumer products statistical data such as loan balances, credit card balances, delinquent accounts, debt refinancing, etc
- That were analyzed by management including the CEO, CMO and CFO in order to evaluate results and develop new strategies
- These reports were designed in Excel files with macros and, depending on the length of the data, analyzed using Access
- Designed and analyzed excel reports (and passing the data into Power Point presentations) which were later used by the CEO to inform the bank's President of the monthly results
- Oversaw the activities of two employees in the writing of key reports detailing the activities of different areas of the Bank regarding consumer products (Credit Cards, Savings and Checking Accounts, Loans, etc.)
Account Manager
BANCO MACRO S.A.
01.2007 - 01.2008
- Directed sales of saving and checking accounts, credit cards, loans, and other kinds of consumer products
- Coordinated the sales of life, home, and car insurance resulting in the branch leading all of Buenos Aires in insurance sales for 3 consecutive months
- Exceeded the branches' objectives for sales of loans, credit cards, accounts and insurances for 10 consecutive months (time of employment in the branch)
Branch Satisfaction Adviser
BANCO MACRO S.A.
01.2006 - 05.2006
Customer Satisfaction
BANCO MACRO S.A.
01.2006 - 05.2006
Education
Certified Tech Developer - Computer Programming
Digital House
Buenos Aires, Argentina 05.2001 - 2024.01
MBA - International Exchange Program
UCLA
Los Angeles, California06-2010
MBA -
IAE BUSINESS SCHOOL
Buenos Aires, Argentina12-2009
BBA - Marketing
UNIVERSIDAD DEL SALVADOR
Buenos Aires, Argentina 05.2001 - 2006.01
Digital Commerce - Digital Business Management
Universidad Torcuato Di Tella
Buenos Aires, Argentina06-2020
Skills
Pricing strategy
Personal Information
Date of Birth: 01/01/84
Software
Python
HTML
CSS
MicroStrategy
Timeline
Ecommerce Consultant
FREELANCE ECOMMERCE CONSULTING
01.2024 - Current
Online Commerce Manager
NIUBIZ
01.2021 - 01.2024
Digital Commerce Manager LATAM SOUTH
FISERV
01.2020 - 01.2021
Senior Business Development Specialist
THE WESTERN UNION COMPANY
01.2018 - 01.2020
Planning Manager
BUENOS AIRES CITY GOVERNMENT
01.2016 - 01.2018
Strategic Planning - International Business
PRISMA MEDIOS DE PAGO
01.2010 - 01.2015
Marketing Specialist
BANCO MACRO S.A.
01.2008 - 01.2009
Account Manager
BANCO MACRO S.A.
01.2007 - 01.2008
Branch Satisfaction Adviser
BANCO MACRO S.A.
01.2006 - 05.2006
Customer Satisfaction
BANCO MACRO S.A.
01.2006 - 05.2006
Certified Tech Developer - Computer Programming
Digital House
05.2001 - 2024.01
BBA - Marketing
UNIVERSIDAD DEL SALVADOR
05.2001 - 2006.01
MBA - International Exchange Program
UCLA
MBA -
IAE BUSINESS SCHOOL
Digital Commerce - Digital Business Management
Universidad Torcuato Di Tella
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