JASON KOBS
Bentonville
Summary
Enterprise sales and customer insights leader with 15+ years of client-facing experience across SaaS, market research, and consumer intelligence platforms. Proven track record turning complex datasets into actionable strategies, driving revenue growth, and building lasting partnerships with Fortune 500 brands and retailers. Skilled in consultative sales, value realization, and translating emerging technologies — including AI-moderated qualitative research — into measurable business impact.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Strategic Account Executive
Listen Labs
Bentonville, AR
03.2026 - Current
- Drive enterprise sales of an AI-moderated qualitative research platform, engaging Fortune 500 and global brand teams across CPG, retail, and technology verticals.
- Partner with insights, marketing, and innovation leaders to position AI-moderated qual as a faster, scalable alternative to traditional focus groups and IDIs.
- Develop and manage enterprise pipeline through consultative sales cycles, translating complex qualitative research needs into tailored platform solutions.
- Collaborate cross-functionally with research, product, and customer success teams to ensure seamless onboarding and long-term client value realization.
Enterprise Account Executive
Suzy
Colorado Springs
05.2025 - 03.2026
- Achieved 100% of Q4 quota ($275K) during a challenging year for agile insights companies.
- Closed $157K in expansion revenue with clients including Meta and Snap, and generated $250K pipeline in Q1 with prospects like Hormel and UnitedHealthcare.
- Developed high-value pipeline by positioning real-time consumer insights as a replacement for traditional research methods, targeting product development and marketing leaders at Fortune 500 brands.
- Expanded pilot accounts into enterprise partnerships by quantifying ROI and identifying cross-functional use cases, growing platform adoption across multiple brands and business units.
Customer Success Director
Suzy
Colorado Springs
02.2023 - 05.2025
- Maximized research ROI for partners like Walmart and Meta by aligning platform capabilities with critical product innovation and marketing strategies.
- Expanded account ARR through proactive executive reviews, transforming initial pilots into indispensable, enterprise-wide strategic partnerships.
- Acted as a trusted advisor to senior leadership, translating complex research data into executive-level strategies that accelerated speed-to-market and maximized ROI across global business units.
Senior Director, Customer Success
Numerator
Colorado Springs
01.2020 - 02.2023
- Drove account expansions by facilitating top-to-top engagements with C-suite stakeholders, transforming tactical vendor relationships into enterprise-wide strategic partnerships.
- Orchestrated customer success strategy for a 30M ARR book of business, managing a team of 8 while personally advising key enterprise accounts.
- Achieved an 88% renewal rate – a 10% year-over-year improvement – within Numerator’s most challenging enterprise segment.
Customer Success Director
Numerator
Boulder
01.2019 - 01.2020
- Directed a $3.2M ARR portfolio as the primary strategic lead for 20 enterprise clients within Numerator’s General Merchandise vertical.
- Accelerated account growth by partnering with sales to identify and execute cross-sell/upsell opportunities, expanding platform adoption across new business units and categories.
Director, Client Development
The NPD Group
Boulder
01.2018 - 01.2019
- Managed a high-profile $10M portfolio of global athletic and retail leaders, including Nike, Adidas, and Dick’s Sporting Goods, serving as a primary advisor on market share and consumer behavior.
- Influenced brand and retail strategy by delivering executive-level insights that shaped category planning, inventory management, and competitive positioning.
Account Manager, Sports & Leisure Trends
The NPD Group
Boulder
06.2015 - 01.2018
- Managed relationships with 10–15 leading outdoor and running brands, delivering data-driven market trend presentations to C-level executives.
- Hosted industry-wide webinars for retailers and brands on the running specialty market, translating NPD data into best practices and strategic recommendations.
Account Specialist
The NPD Group
Boulder & Minneapolis
11.2011 - 06.2015
- Supported leading outdoor, running, cycling, and nutrition brands with market share analysis and actionable NPD data insights; served as primary contact for Home Theater and Appliance teams at Best Buy headquarters.
- Led monthly meetings with key merchants to surface enterprise opportunities and broaden adoption of NPD data tools across business units.
Certification
- AI and Career Empowerment
- Artificial Intelligence Fundamentals
- Certified Customer Success Manager (CCSM) Level 1
- Market Research Foundations
- Business Insight Bronze Level Certification
Timeline
Strategic Account Executive
Listen Labs
03.2026 - Current
Enterprise Account Executive
Suzy
05.2025 - 03.2026
Customer Success Director
Suzy
02.2023 - 05.2025
Senior Director, Customer Success
Numerator
01.2020 - 02.2023
Customer Success Director
Numerator
01.2019 - 01.2020
Director, Client Development
The NPD Group
01.2018 - 01.2019
Account Manager, Sports & Leisure Trends
The NPD Group
06.2015 - 01.2018
Account Specialist
The NPD Group
11.2011 - 06.2015