JESSE WHISTON
Overview
2025
2025
years of professional experience
Work History
Digital Marketing Manager
VI Auto / LAG Auto Group
10.2022 - 11.2024
- Text Message Marketing: Designed and executed text message blast campaigns to engage potential customers, promote inventory, and drive sales.
- Social Media Advertising: Designed and managed Facebook ad campaigns with precise geo-targeting to reach specific customer demographics, increase brand awareness, and generate high-quality leads for car sales. Optimized ad performance to drive traffic and conversions within targeted regions.
- Email Marketing: Created and executed email marketing campaigns to nurture leads, promote new inventory, and encourage repeat business.
- Sales & Lead Generation: Conducted outbound sales calls, following up on inquiries and leads, converting prospects into sales opportunities.
- Data Entry & CRM Management: Performed accurate data entry to maintain customer and inventory records, ensuring seamless lead tracking and follow-up through CRM systems.
- Marketplace Listings: Managed listings across 10 online marketplaces (e.g., Facebook Marketplace, Cars.com, Craigslist) to ensure up-to-date and optimized vehicle inventory, boosting visibility and leads.
- Performance Analytics: Monitored and analyzed campaign performance across all platforms, optimizing for better engagement, higher conversion rates, and ROI.
Digital Marketing Manager
Pioneer Auto Group
01.2019 - 10.2022
- Social Media Advertising: Managed and optimized Facebook lead generation ads for the entire dealership, supporting all sales teams with a monthly ad spend exceeding $20k. Implemented highly targeted campaigns with advanced retargeting strategies to drive high-quality leads, maximize ROI, and support overall sales goals. Continuously tested and launched new creative assets daily to improve ad performance and engagement.
- Social Media Growth & Management: Led the growth and management of the dealership's Instagram account, increasing followers from 0 to over 20,000 through a mix of daily filmed content and custom graphic designs. Drove consistent engagement by proactively DM-ing new followers to qualify them as potential buyers, helping to identify prospects in the market for a vehicle. Strategically networked with local Vancouver influencers and researched competitive hashtags to enhance visibility and drive engagement. (The Instagram page was rebranded from @tmtautofinance to @mnmautoltd following the dealership's sale)
- SMS Marketing Strategy: Managed and executed SMS marketing campaigns, delivering daily blasts to over 2,000 leads while maintaining strict organizational systems to ensure timely and effective communication with prospects.
- Email Marketing & Lead Development: Utilized email marketing, prospecting, and networking techniques to cultivate new leads, nurturing relationships through tailored communications that drove customer conversions.
- Reporting & Strategy Optimization: Provided detailed weekly reports on digital marketing campaigns to the dealership owner, discussing performance metrics, strategic initiatives, and actionable recommendations for continuous improvement.
- Data Monitoring & Performance Analysis: Tracked and analyzed key performance metrics across online and social media marketing campaigns, using data insights to optimize strategies and ensure efficient resource allocation and maximum campaign performance.
Trans Mountain Pipeline - Equipment Operator
Strike
10.2018 - 01.2019
- Communicated effectively with ground team members and fellow operators to prevent safety hazards and ensure the continuous movement of materials.
- Operated Skid Steer and Packers to perform tasks safely and efficiently.
- Worked on a remote site using a buddy system to ensure safety from wildlife.
- Signaled rock trucks and 25-ton cranes to ensure safe and precise operations.
- Assisted other trades due to a shortage of workers, including torquing 64" pipe and helping scaffolders with their tasks.
- Daily use of rigging to assist in the safe handling and movement of equipment and materials.
Steamfitter/Pipefitter Apprentice
WorleyParsons Cord
09.2018 - 10.2018
- Shutdown and Post shutdown work.
- Construction.
- Demolition.
- Bolting up, Fit ups.
- Daily use of Rigging.
- Welders helper- Grinding, Zip-cutting,Bevelling, Measuring Pipe/ Spark watch.
- Putting 100% adequate Hoarding in place for spark containment.
- Filing out daily Field Level Risk Assessments.
- knowledge of isometric drawings, safety knowledge, P&ID, daily lock outs.
- Hydrotesting, blow down on finished pipe.
- Daily torque click testing, with QC and operators.
Equipment Operator/Labourer
Fredex Construction
03.2018 - 09.2018
- Following all operation guidelines in a safe manner.
- Operated skid steer, packer, loader, 50 G hoe on busy work environments.
- Daily use of 1000 pound packers, Jumping Jacks.
- Trenching long distances with shovels.
- Grading footings of buildings.
- Laying storm & drain pipe and backfilling, restoring.
- Daily use of rigging in a safe manner.
- Cleaning and greasing equipment at the end of my shift.
Shutdown Maintenance
Aqua Chem
6 2017 - .1 -1
- Attended mill for shutdown of the boiler.
- Entered confined spaces to perform check ups and cleaning.
- Daily lock outs on machinery before tasks would be started.
- Vacuumed boiler and conveyor belt debris from a high pressure system.
- Used hoses with pressure of up to 20,000 PSI.
- Performed safety watches while people entered the confined spaces, monitored the air with the Mill safety.
- Ran hoses weighing upwards to 80 lbs up industrial stairs for 12 hours consecutively.
- Performed tasks fast and efficient as there was a strict time limit.
Steamfitter/Pipefitter
Keith Plumbing & Heating/ Fabrication Shop.
06.2017 - .1 -1
- Plasma cutting, Grinding, Threading black iron, Grooving black iron & Copper, Filing.
- Measuring and Cutting pipe from designated blueprint cut list.
- The use of power tools.
- Some rigging experience.
- Able to recognize unsafe hazards to make a safer workplace.
- Reason for leaving-lay off from shortage of work.
Cook
Triple- O's
05.2016 - 11.2016
- Prep, grill and prepare food in a fast-paced team environment.
- Provide top quality service to customers and my team members.
- Meet presentation and timing standards, and for maintaining a clean, well-stocked and organized work area.
- Operate the kitchen with minimal supervision.
- Close and clean kitchen to Triple-O's exacting requirements.
- - Worked weekends while going to school.
Remediation Technician/Environmental Hazard Technician
On Side Restoration Services
07.2015 - 05.2017
- Leader of medium to high risk asbestos removal jobs.
- High profile oil spill cleanup in the Pacific ocean, also on the shores of English Bay.
- Leader of sand blasting, ice blasting jobs in high risk fire damage jobs ensuring the safety of all workers while completing jobs accurately and on time.
- Daily use of power tools to get the job done effectively.
- Operate a company vehicle with good judgment and an incident free driving record.
- Perform daily site safety assessments to determine hazards on site.
- Working in confined spaces, attics, crawl spaces.
- Execute timely completion of assigned work order tasks.
- Work in containment and per work order.
- Submit completed paperwork and all supporting documents in order consistently each day.
- Display good manners and attitude towards the property owners, occupants of the property, co-workers and sub-contractors.
Water Damage Technician
On Side Restoration Services
07.2014 - 07.2015
- Day to day execution of remediation techniques to water damage tasks to mitigate further water damage.
- Daily use of a truck mount to mitigate floods such as sewage back ups, massive floods, high rise floods.
- Removing and disposing of debris, frequent lifting in excess of 80 lbs.
- Work in high stress environments.
- Assessed and determined customer's requirements and communicated with the customer as well as dispatcher, Project manager in a timely and professional manner.
- Submit completed paperwork and all supporting documents in order consistently each day.
- Setting drying equipment.
- "On Call" on evenings and weekends on a rotating basis.
Education
Piping Foundation Certificate -
British Columbia Institute of Technology
Burnaby, BCHigh School Diploma -
Riverside Secondary School
Port Coquitlam06.2014
Skills
- Certificates & Skills: Facebook Ads, Google Ads, Excel, Email & SMS Marketing, Adobe Photoshop, Copywriting, Funnel Building, Sales
- Interests: Soccer/Football (FC Barcelona) Traveling, Snowboarding, Blogging, Business
- Favourite Books: Elon Musk (biography), Shoe Dog, Atomic Habits, Think and Grow Rich, Rich Dad Poor Dad
- Favourite Movies: The Dark Knight, Oppenheimer, The Avengers, Fight Club, Star Wars: Episode IV
- Personal Feats: Self-published a book on Amazon that became a best-seller in its category (The 10-Day Dopamine Detox Plan Pen Name: Jesse Keith)
- Links: AI Company - conqueredco & @conqueredai (IG, TikTok, YT, FB)
Timeline
Digital Marketing Manager
VI Auto / LAG Auto Group
10.2022 - 11.2024
Digital Marketing Manager
Pioneer Auto Group
01.2019 - 10.2022
Trans Mountain Pipeline - Equipment Operator
Strike
10.2018 - 01.2019
Steamfitter/Pipefitter Apprentice
WorleyParsons Cord
09.2018 - 10.2018
Equipment Operator/Labourer
Fredex Construction
03.2018 - 09.2018
Steamfitter/Pipefitter
Keith Plumbing & Heating/ Fabrication Shop.
06.2017 - .1 -1
Cook
Triple- O's
05.2016 - 11.2016
Remediation Technician/Environmental Hazard Technician
On Side Restoration Services
07.2015 - 05.2017
Water Damage Technician
On Side Restoration Services
07.2014 - 07.2015
Shutdown Maintenance
Aqua Chem
6 2017 - .1 -1
Piping Foundation Certificate -
British Columbia Institute of Technology
High School Diploma -
Riverside Secondary School
Similar Profiles
Scott WetzelScott Wetzel
Automotive Service Advisor at Group 1 Auto / Ray Brandt Auto / Benson AutoAutomotive Service Advisor at Group 1 Auto / Ray Brandt Auto / Benson Auto
Edward AtiyehEdward Atiyeh
General Manager at Downtown LA Auto Group / Shammas Auto GroupGeneral Manager at Downtown LA Auto Group / Shammas Auto Group
DANIEL J. MACKDANIEL J. MACK
Selling Manager at GARBER AUTO GROUP/ RIGHTWAY AUTOSelling Manager at GARBER AUTO GROUP/ RIGHTWAY AUTO
Milana AlHusniMilana AlHusni
Marketing communications & Digital marketing manager at AlHatab FoodsMarketing communications & Digital marketing manager at AlHatab Foods
Bhargavi HalthoreBhargavi Halthore
Digital Marketing Manager at Traffic SutraDigital Marketing Manager at Traffic Sutra