Jessica Chastain
Benton
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing visibility. Possesses excellent communication and customer service skills.
Overview
19
19
years of professional experience
Work History
Director of Marketing & Admissions
Alcoa Pines Health and Rehabilitation
01.2024 - Current
- Analyzing market trends and consumer insights to inform strategic planning and decision-making processes.
- Overseeing budget allocation for marketing initiatives, optimizing resource distribution for maximum impact.
- Regular presentation of marketing insights and recommendations to executive leadership, ensuring alignment with overall business objective.
- Creating and managing social media campaigns to increase community engagement.
- Overseeing preparation of marketing images, videos, emails, and other collateral.
- Generating sponsorships with related and partnering entities to enhance marketing objectives.
- Conducting market research to identify new opportunities and target markets.
- Creating content and promotional materials to drive engagement and conversions.
- Building strong relationships with industry professionals.
- Developing and presentation of monthly marketing plans and reports to Administrator and Regional Director of Operations.
- Daily review of detailed census.
- Volunteering time and services for community events including area Senior Centers, Chamber events, Religious groups, Alzheimer's Arkansas support groups, etc.
- Review of Skilled and Long-Term Care referrals in order to determine financial and clinical eligibility.
- Completion of pre-admission screenings for each admitting Resident.
- Constant, clear communication with potential referral sources notifying of openings.
- Providing tours of facility.
Director of Admissions & Social Services
Southern Trace Health and Rehabilitation
05.2019 - 01.2024
- Discharge planning and referrals to community resources in preparation for discharge.
- Completing psychosocial assessments, MDS, and care plans upon admission, quarterly, and annually.
- Conducting pre-admission hospital and in-home visits for potential Residents.
- Attending daily interdisciplinary clinical meetings to ensure continuity of patient care.
- Assist with informal counseling, care plan meetings, and referring to outside agencies for personal care, community resources, etc.
- Developing and implementing treatment plans in collaboration with interdisciplinary teams to address each individual’s needs.
- Providing administrative support to Administrator and Quality Assurance Team.
- Marketing and networking within the medical community.
Activity Director
Southern Trace Health & Rehab
03.2019 - 05.2019
- Coordinated special events and monthly calendars for Residents.
- Developed and maintained partnerships with community resource and programs.
- Completing activity assessments, MDS, and care plans upon admission, quarterly, and annually.
- Organized social activities for enjoyment, intellectual stimulation, and psycho-social well-being of Residents.
Project Manager
Dynamic Designs
03.2014 - 03.2019
- Evaluated project, define scope of work, and materials needed.
- Prepared estimated costs.
- Create work orders.
- Scheduled, coordinated, and supervised sub-contractors.
- Maintained quality control for all phases of construction.
Office Manager
Sleep Management Services
01.2007 - 03.2014
- Served as a liaison for Patients and Medical Facilities.
- Supply ordering and inventory management.
- Marketing and networking within the medical community.
- Implemented paperless records system with Embla Enterprises.
- Successfully addressed Patient and referral complaints/ concerns.
- Supervised annual accreditation of the American Academy of Sleep Medicine.
- Managed DME referrals to increase success of compliance.
Education
High School Diploma -
Glen Rose High School
Malvern, ARCertificate of Completion - Healthcare Administration
Arkansas Healthcare Association Administrator in Training
Little Rock, AR03-2025
Skills
- Conflict resolution
- Prioritization and organization
- Problem identification and solutions
- Case management
- Experience in Microsoft Office (Word, Excel, PowerPoint)
- Referrals, marketing, and networking
- Effective communication
- Budgeting
- Community relationships
Timeline
Director of Marketing & Admissions
Alcoa Pines Health and Rehabilitation
01.2024 - Current
Director of Admissions & Social Services
Southern Trace Health and Rehabilitation
05.2019 - 01.2024
Activity Director
Southern Trace Health & Rehab
03.2019 - 05.2019
Project Manager
Dynamic Designs
03.2014 - 03.2019
Office Manager
Sleep Management Services
01.2007 - 03.2014
High School Diploma -
Glen Rose High School
Certificate of Completion - Healthcare Administration
Arkansas Healthcare Association Administrator in Training
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