Joshua Kohlbacher
Searcy
Summary
Diligent student worker with a strong foundation in managing social media platforms and crafting engaging content. Proven track record of executing successful campaigns that significantly boost audience engagement and enhance brand visibility. Strong proficiency in content creation and community management, complemented by a keen understanding of digital marketing strategies. Committed to leveraging creativity and analytical skills to drive an impactful online presence and foster meaningful connections.
Overview
1
1
year of professional experience
Work History
Student Social Media Coordinator
College of Business Administration (COBA), Harding University
09.2025 - Current
- Supported brand-aligned social media content to promote academic programs
- Assisted with content planning and performance tracking
- Developed and implemented social media content calendar for engaging audience outreach.
- Created compelling graphics and multimedia content using Adobe Creative Suite tools.
Student Public Relations Associate
Harding UCM, Harding University
08.2024 - 12.2025
- Supported university-wide communications through strategic messaging and content development
- Assisted with crisis communication planning to ensure messaging consistency and risk mitigation
- Coordinated messaging efforts across internal stakeholders to support institutional reputation management
- Assisted in developing press releases and media kits to enhance university visibility.
- Coordinated social media campaigns, increasing engagement across platforms.
Marketing Intern (Paid)
Aramark, Harding University
09.2024 - 04.2025
- Supported marketing campaigns through content development and cross-channel execution
- Conducted demographic and audience research to inform campaign strategy
- Assisted with event promotion in coordination with internal partners
- Assisted in developing marketing materials for promotional campaigns.
- Conducted market research to identify consumer trends and preferences.
Education
Bachelor’s Degree -
Harding University
Searcy, ARSkills
- Corporate messaging alignment
- Strategic communications support
- Audience and demographic analysis
- Content strategy and campaign execution
- Brand consistency across platforms
- Project coordination and event promotion
- Content marketing
- Content development
- Social media marketing
- Content curation
- Brand promotion
- Social listening
Accomplishments
- Assisted in organizing luncheon for the film commissioner of AR
- Achieved obtaining press coverage through effectively helping with PR/ Media planning and reaching out to local news contacts
AWARDS & RECOGNITION
TN DECA Achievement Award — Business Services Marketing (3rd Place), Certificate of Service — City of Germantown, TN
Languages
English
Native or Bilingual
French
Limited Working
Timeline
Student Social Media Coordinator
College of Business Administration (COBA), Harding University
09.2025 - Current
Marketing Intern (Paid)
Aramark, Harding University
09.2024 - 04.2025
Student Public Relations Associate
Harding UCM, Harding University
08.2024 - 12.2025
Bachelor’s Degree -
Harding University