José Ignacio Martinez Escalas

• Transformed an analogical business into a SaaS business with focus on recurrent revenue, profitability and Key Accounts penetration in Latin America.
• Drove a New Business increase from USD 10 M to 25 M in 4 years with a 30% EBITDA margin.
• Lead a team of 100 people with more than 30 Sellers and Sales Managers, Delivery, Customer Success and Solution Architecture across Latin America.
• Member of the Regional Committe based in Sao Paulo, Brazil and the global leadership team of KF Digital
• Established performance goals for department and provided methods for reaching milestones.
• Increased company growth through collaboration with other Business Units.
• Developed innovative sales and marketing strategies to facilitate business expansion in a B2B environment (Strategic Account, SME Accounts, ABM and Massive marketing strategies)
• Spearheaded change management and strategic turnaround for company during significant restructuring and downsizing.
• Developed program to promote new managers from within, building and maintaining cohesive leadership structure.

• Responsable for developing business opportunitties along the entire business portfolio (Management Consulting, Technology and Outsourcing) in the Communication, Media and Technology Industry within Hispanic Souuth America and Mexico.
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
• Support Managing Directors in large, complex and multiyear projects around USD 60 M in New Business.

• Setting the Operating Model for the Asset Management Group in Belgium and Central Europe operations to find cost synergies and operation improvements
• Recommendations accepted and implemented by the Board of Directors of the Assessment Management Board to achieve +10 USD M savings

Proguide MC is a strategic and business consulting firm whose main target is to become solid partner for its clients in order to lead the most diverse projects and initiatives

•Responsible for the planning and outcomes of more than 10 projects (Corporate Strategy Design, New Business Units Development, M&A analysis, Operation Optimizations, etc.).

•Managed four ongoing projects.

• Member of the business development team for Latin America Business
• Support BD and implementation efforts in more than 30 projects across countries across Accenture Business Portfolio