Negotiation with clients to establish new sales objectives.
Managed and analyzed budgets, P&L and sales reports.
Negotiated contracts and product prices by collaborating with vendors and developers.
Used key metrics and prepared reports to monitor performance of commercial activities.
Development of annual budget.
Gain 25% market share in 2 years.
Build new sales team.
Achievements:
In 6 months of work, monthly revenue doubled.
40 new accounts were opened.
Hiring commercial manager for Latam. Starting businesses in Chile, Venezuela and Perú.
Marketing Manager
Laboratorios Alvear / Omron
08.2017 - 02.2023
Business objectives:
Development of annual budget.
Development of current and new products (research, pricing, profitability, demand, forecast).
Optimization of business units.
Opening and strengthening accounts.
Development of marketing plans.
Achievements:
Hypertension Line: Sales increased 84% in 2018.
Respiratory Line: Sales increased 45% in 2018.
From 2018 to 2023 Omron increased its sales by more than 115%.
Development of iCare brand (Laboratory's own brand).
Incorporation of new line of products under iCare brand.
New line represents 10% of company's turnover.
Creation of Omron Day.
First event of Japanese brand in Latam.
Training of more than 4,000 salespeople throughout country.
Strategic alliance with Argentine Pharmaceutical Confederation (COFA) and Argentine Society of Arterial Hypertension (SAHA).
Commercial Manager
Buenos Aires Visión
04.2015 - 07.2017
Business objectives:
Gain market share in pharmaceutical lines.
Account reactivation.
Openings of new accounts.
Achievements:
Reactivation of 25 accounts in first 3 months.
Opening of 10 key accounts in first semester.
Increased of 25% in interior of country and 10% in metropolitan area.
Marketing Manager
Silfab
08.2010 - 03.2015
Business objectives:
In charge of marketing and communication strategies for more than 80 products.
Delineate tasks and objectives of department.
Development and execution of company's annual communication strategy.
Analysis of competition, consumer trends, price control and price evolution.
Development of new products and brands.
Development of distribution channels and points of sale.
Customer training nationwide.
Planning and execution of joint strategies with commercial department.
Negotiation with suppliers and clients.
Development of annual budget and its concretion.
Development of seminars and events: ExpoFarmacia, ExpoMedical, Retail 100 Pharmacy, Retail 100 Home, Retail 100 Hospitals and Clinics, Expo ACOFAR, Expo Red Acero, Expo Hogarnet, among others.
Achievements:
Creation of Silfab Kids brand.
Alliance with Disney Co.
Development and incorporation of more than 10 products to catalog.
Key account openings.
30% increase in sales in 2012 and 15% in 2013
Obtaining endorsements from AAMR (Argentine association of respiratory medicine) and FAC (Argentine Federation of Cardiology).
Strategic alliance with Valmax (leader in manufacturing single-dose nebulization).
Development of Graphic Design and Trade Marketing department.
Training of more than 2,500 salespeople
Education
Marketing Degree -
UCES University
Buenos Aires
Higher Technician in Advertising And Strategic Communication -
FAECC University
Buenos Aires
Trade Marketing Specialist -
Faculty of Economic Sciences, University of Buenos Aires (UBA)
Buenos Aires
Skills
Excellent interpersonal relationships
High capacity for adaptation and learning
Perseverance, dedication and creativity
Outstanding communication and conveyance skills
Team motivation abilities
Sales and Marketing Strategy expert
Account Management
Languages
Spanish
Native language
English
Advanced
C1
Italian
Intermediate
B1
German
Elementary
A2
Personal Information
Marital Status: Married
Date of Birth: 03/19/1980
Timeline
Commercial Manager
Maverick
03.2023 - Current
Marketing Manager
Laboratorios Alvear / Omron
08.2017 - 02.2023
Commercial Manager
Buenos Aires Visión
04.2015 - 07.2017
Marketing Manager
Silfab
08.2010 - 03.2015
Marketing Degree -
UCES University
Higher Technician in Advertising And Strategic Communication -
FAECC University
Trade Marketing Specialist -
Faculty of Economic Sciences, University of Buenos Aires (UBA)