Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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Justina Aloe

Berlin,B

Summary

Experienced in the Beauty and Cosmetics industry with category analysis, supplier relationship management, and strategic planning. Utilizes market insights and data analytics to optimize product assortments and drive profitability. Track record of successful product assortment, PDP enhancement and team collaboration.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Category Manager & Buyer

Fabletics
08.2021 - 10.2024
  • Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
  • Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
  • Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
  • Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.

Junior Merchandise Planner

Zalando SE
12.2017 - 08.2021
  • Supported the launch of Zalando Beauty by onboarding +100 new brands and key products to the assortment.
  • Responsible of the biggest Beauty sub-unit ensuring optimal replenishment and stock levels.
  • Generated sales reports, analyzed performance and supported promotional and pricing strategy.
  • Contributed to the launch of Sustainability for beauty by creating a new criteria, onboarding brands and monitoring performance.

Marketing Assistant

Christian Dior Cosmetics
04.2016 - 04.2017

Junior Marketing Executive

Estee Lauder
08.2014 - 08.2015

Marketing Intern

L'Oreal
04.2013 - 04.2014

Education

BBA - Marketing

UADE
Buenos Aires, Argentina
12-2014

Skills

  • Category growth
  • Trend Forecasting
  • Demand forecasting
  • Performance Metrics
  • MS Word, Excel, and Outlook
  • Data Analysis

Certification

  • Fashion Merchandise Buying, TaF Singapore, 2017.
  • Source for Supplies and Production for Textile and Fashion Industry, TaF Singapore, 2017.
  • Fashion Trend forecasting, London College of Fashion, 2017.
  • Fashion Styling course, Milan Fashion Campus, 2015.

Languages

Spanish
Native language
English
Proficient
C2
Italian
Advanced
C1
German
Beginner
A1

Timeline

Category Manager & Buyer

Fabletics
08.2021 - 10.2024

Junior Merchandise Planner

Zalando SE
12.2017 - 08.2021

Marketing Assistant

Christian Dior Cosmetics
04.2016 - 04.2017

Junior Marketing Executive

Estee Lauder
08.2014 - 08.2015

Marketing Intern

L'Oreal
04.2013 - 04.2014

BBA - Marketing

UADE

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Justina Aloe