Katelyn Efird
conway
Summary
Marketing graduate with global academic experience and a strong focus on retail and consumer behavior. Expertise in creating impactful digital content and promoting events to drive engagement. Committed to leveraging analytical skills and creative insights within a fast-paced retail or merchandising environment.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Peer Advisor
Office of Education Abroad UCA
08.2024 - 01.2025
- Guided students through application timelines and program selection, increasing clarity and confidence in the study abroad process
- Communicated complex program requirements in accessible language to drive student engagement
- Coordinated outreach efforts across social media, email communications, and campus events to promote study abroad programs and increase student engagement
Freelance Brand Ambassador
Education First
05.2023 - 03.2024
- Engaged with potential students to promote educational programs and opportunities.
- Represented brand at events to increase visibility and attract new participants.
- Collaborated with marketing team to develop promotional materials for campaigns.
Marketing & Media Student Worker
University of Central Arkansas - Campus Recreation & Wellness
08.2023 - 12.2023
- Created and promoted marketing content for campus recreation programs and events, enhancing student engagement.
- Collaborated with internal teams to communicate programs and wellness initiatives effectively to the student community.
Event Marketing Representative
Leaf Filter
03.2023 - 08.2023
- Engaged prospective customers at live events, communicating product value and generating qualified leads
- Tailored messaging for diverse homeowner audiences, boosting interest and enhancing brand recognition
- Represented company brand in high-traffic environments, upholding professional presentation standards
Education
Bachelor of Business Administration (BBA) - Marketing
University of Central Arkansas
Conway, AR12-2025
Semester Exchange Program -
Centro Universitario EUSA
Seville, Spain09-2025
Skills
- Consumer Behavior Analysis
- Market & Trend Awareness
- Sales & Audience Insights
- Digital Content Creation
- Event Promotion
- Data Analysis
- Microsoft Office
- Project & Deadline Management
- Team Collaboration
- Cross-Cultural Communication
Certification
- Benjamin A. Gilman International Scholar, U.S. Department of State
- HubSpot Content Marketing Certification
Languages
- Spanish
- English, Native
- Spanish, Improving conversational
Timeline
Peer Advisor
Office of Education Abroad UCA
08.2024 - 01.2025
Marketing & Media Student Worker
University of Central Arkansas - Campus Recreation & Wellness
08.2023 - 12.2023
Freelance Brand Ambassador
Education First
05.2023 - 03.2024
Event Marketing Representative
Leaf Filter
03.2023 - 08.2023
Bachelor of Business Administration (BBA) - Marketing
University of Central Arkansas
Semester Exchange Program -
Centro Universitario EUSA